Programa de sustentabilidade Accor - Planet 21 (em Inglês)

1. ACCOR – PLANET 21 – April 12th, 2012
Press kit
April 12th, 2012
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2. ACCOR – PLANET 21 – April 12th, 2012
MESSAGE FROM THE CHAIRMAN
The Executive Committee’s objective is to revive the pioneering spirit of
innovation and conquest in order to redefine Accor’s frontiers. Our new
PLANET 21 program focuses on the sustainable development aspect of
this initiative, that of reinventing the hotels of the future, for a hotel industry
that is sustainable, responsible, innovative and open to the world.
For Accor, sustainable development is a way of doing business on a daily
basis. Every year, our 145,000 employees welcome millions of clients in
over 4,000 hotels around the world. As the world’s leading hotel operator, it
is both our duty and our desire to act as a driving force in the field of
sustainable and responsible development.
We gave a concrete form to our commitment nearly 20 years ago when we
created an Environment Department back in 1994 and then a Hotel
Environment Charter in 1998. Since then, Accor has constantly renovated
its practices and models in order to create sustainable value.
By its very essence, a hotel is a place of mingling, diversity, interacting
differences and blend. Through our new tagline, “Open new Frontiers in
Hospitality”, I wanted to place openness at the core of our mission:
openness to others and openness to a new way of perceiving hotels, of managing our impact on both the environment
and the communities our hotels are a part of.
PLANET 21 sets a new course for our group, employees, partners, and also for our customers whom we associate with
our sustainable approach every day by placing sustainable development at the heart of the Group’s innovation and by
federating the numerous initiatives of our hoteliers across the globe.
Our scheme is structured into 21 concrete measures, each with ambitious quantified objectives that all the hotels must
meet by 2015, in areas such as responsible eating, cutting water and energy consumption, and preventing illness.
This is a significant pledge for Accor. However, we will not be able to meet our objectives without involving our
customers and partners in our actions. For this reason, PLANET 21 is also an approach that is transparent for our
customers, with an information program that invites them to participate actively through simple gestures in the hotel’s
actions and promotes the daily commitment of our employees.
I am convinced that sustainable development is vital to create a new business model that is more respectful of natural
resources and human beings. This is why PLANET 21 is more than an ethical commitment; it is also a powerful lever that
will boost our brands’ competitiveness, our attractiveness and ensure the loyalty of our partners, employees and
customers who want to take action with us in favor of responsible growth capable of creating shared value for everyone.
PLANET 21 embodies our desire to incite a virtuous long-term approach. We make this undertaking with humility, aware
of the complexity of the issues, but also with determination and confidence in our ability to reinvent the hotel industry -
sustainably.
Denis Hennequin,
Accor Chairman and Chief Executive Officer
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3. ACCOR – PLANET 21 – April 12th, 2012
INTRODUCTION
A pioneering commitment
Accor's commitment to sustainable development dates back many years, with practical initiatives such as the creation of
an environment department 20 years ago, of a Hotel Environment charter in 1998 and the adoption of many solutions
aimed at contributing to the development of local communities, optimizing water and energy consumption and reducing
its hotels' environmental footprint.
PLANET 21: a new stage of conquest and ambition
Today, Accor is implementing a new sustainable development strategy: PLANET 21. It defines 21 commitments and
ambitious goals looking to 2015 and includes a program to inform guests and employees and encourage them to
contribute to reinventing hotels, sustainably.
PLANET 21
Intrinsically linked to sustainable development,
the name PLANET 21 refers to Agenda 21, the
action plan adopted by 173 Heads of State at the
1992 Earth Summit in Rio de Janeiro. It also
echoes the urgent need to focus efforts in the
21st century to change our production and
consumption patterns with the goal of protecting
our planet, its people and their environment.
A fact-based and rigorous approach
To devise an innovative strategy adapted to specific local conditions, the Group undertook a comprehensive audit in
2010 with the aim of building up a base of comprehensive and reliable information. It has set up a platform of shared
knowledge on sustainable development in the hotel industry and made available to the wider public, free of charge, two
*
unprecedented studies aimed at spearheading progress in the industry as a whole .
The first study, conducted by IFOP with 7,000 customers in six countries, allowed a better understanding of the concerns
of the international hotel clientele in the matter of sustainable development. With one out of two guests stating that they
take this criterion into account when choosing a hotel, the survey proved that sustainable development is a growing
criterion of choice that is becoming increasingly important to customers.
The second, carried out in partnership with PwC using the life cycle analysis methodology, led to drafting of an
environmental audit for the Group's 4,400 hotels. It identified the main impacts and areas in which progress has to be
made, together with new priorities such as the impact of restaurant services and worksite waste management.
As Sophie Flak, Executive vice president Sustainable Development and Academies for Accor, explains: "Based on these
studies, we have conducted a substantial effort of reflection and consultation in-house and with our key stakeholders to
define 21 commitments with effective levers for action. To multiply our results, we know we can count on our customers'
growing concern with sustainable development. This is the goal of PLANET 21: to put in place a social, societal and
environmental program matched with precise goals that unite our employees and offer our customers an opportunity to
contribute."
*
accor.com, Sustainable development part
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4. ACCOR – PLANET 21 – April 12th, 2012
PLANET 21, an innovative program for informing and encouraging to participate
The new PLANET 21 strategy includes a program for informing customers and encouraging them to contribute to the
hotels' actions and achievements. From booking to room stay and restaurant service, customers will discover a rich and
diverse array of educational messages encouraging them to contribute actively to the hotel's action by means of a few
simple gestures. The tone of the messages will be friendly and thoughtful, aimed at encouraging customers to participate
without ever making them feel guilty.
To guarantee the credibility of this program, hotels can only use the PLANET 21 messages if they comply with a certain
level of performance in terms of sustainable development, assessed according to a list of 65 check points or recognized
external certification.
The PLANET 21 signage
Booking Hotel entrance
“Sustainably certified” in search criteria on booking sites Information for customers as they enter the 530
certified hotels - ISO 14001, EarthCheck, HQE® and
BBC
Rooms Public areas
In this room, the planet can sleep A presentation of PLANET 21 in
peacefully. the receptions and lobbies of
A recap of the 21 commitments the most responsible hotels.
on the doors of rooms 121, 221,
321, etc. to remind customers
that they are in a responsible
hotel.
THIS ROOM ISN’T WHAT YOU THROW AWAY TODAY,
AFRAID OF THE DARK WE WILL RECYCLE TOMORROW
Using this switch saves energy. This hotel has opted
for selective waste sorting.
GENTLER FOR YOU AND HERE, YOUR TOWELS
FOR THE PLANET PLANT TREES
These products are eco- 5 reused towels = 1 tree planted
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labeled and certified by an
independent organization.

5. ACCOR – PLANET 21 – April 12th, 2012
PLANET 21’s sponsor - Tristan Lecomte, Founder of Alter Eco and
Pur Projet
Among the 21 goals of its program, Accor has chosen to focus on preservation of the ecosystems in which its hotels are
established. A pioneer in the matter of reforestation, Accor has financed the planting of over two million trees from
savings on laundering costs thanks to responsible behaviour on the part of its hotel managers and guests.
To accelerate rollout of this program, Accor has forged a partnership with Pur Project, an organization created by Tristan
Lecomte dedicated to combatting climate change through reforestation and forest conservation projects carried out by
local communities. Tristan Lecomte is also the founder of Alter Eco, an organization that has helped to extend the use of
fair trade products.
Interview with PLANET 21’s sponsor,
Tristan Lecomte
What approach does Pur Projet take?
Tristan Lecomte : Our approach is unique in that it integrates
mechanisms for reducing CO2 emissions into our partners’
operations.
The result is tangible reforestation initiatives that create a direct link between the
company's operations and its natural environment. Our approach also enhances
the perception of employees and consumers. In Thailand, for example, we focus
on persuading producers to plants trees in order to fertilize their land, protect
biodiversity, retain water and help combat climate change. It’s an open,
collaborative, positive approach that helps to restore ecosystems while providing
additional revenue for farming cooperatives and small producers who often live in
precarious conditions.
Why work with Accor ?
Tristan Lecomte : With Plant for the Planet, Accor has emerged as a pioneering
company involved in reforestation projects at the global level. In addition to its very
significant results, Plant for the Planet corresponds perfectly to the Pur Projet
approach because the hotels contribute directly and locally to protecting their
environment. In this way, Accor is inventing the hotels of the future – a hotel
industry that is open to the world, caring and involved in tangible projects on the
frontline. My goal is to support the development of Plant for the Planet by
integrating it more fully into the Group’s mission and businesses and enabling it to
play an even more active local role. The objective is to increase the number of
reforestation projects from 7 to 21 in 2013 and to have a project in each of Accor’s
host countries by 2015.
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6. ACCOR – PLANET 21 – April 12th, 2012
PLANET 21: 7 PILLARS, 21 COMMITMENTS & AND QUANTIFIABLE
OBJECTIVES FOR 2015
7 pillars 21 commitments 21 quantifiable objectives for 2015
1. Ensure healthy interiors 85% of hotels use eco-labeled products
2. Promote responsible eating 80% of hotels promote balanced dishes
95% of hotels organize disease prevention
3. Prevent diseases
training for employees
15% reduction in water use between 2011 and
4. Reduce our water use
2015 (owned/leased hotels)
5. Expand waste recycling 85% of hotels recycle their waste
60% of hotels participate in the Plant for the
6. Protect biodiversity
Planet reforestation project
10% reduction in energy use between 2011 and
7. Reduce our energy use
2015 (owned/leased hotels)
10% reduction in CO2 emissions between 2011
8. Reduce our CO2 emissions
and 2015 (owned/leased hotels)
9. Increase the use of renewable energy 10% of hotels use renewable energy
40% of hotels have at least three eco-designed
10. Encourage eco-design
room components
21 new or renovated hotels are certified as
11. Promote sustainable building
sustainable buildings
12. Introduce sustainable offers and 20% of owned and leased hotels offer green
technologies meeting solutions
70% of hotels have committed to protecting
13. Protect children from abuse
children
14. Support responsible purchasing 70% of hotels purchase and promote products
practices originating in their host country
100% of hotels ban endangered seafood
15. Protect ecosystems
species from restaurant menus
75% of hotel managers are promoted from
16. Support employee growth and skills
internal mobility
17. Make diversity an asset Women account for 35% of hotel managers†
100% of host countries organize an employee
18. Improve quality of worklife
opinion survey every two years
Accor is included in 6 internationally-recognized
19. Conduct our business openly and
socially responsible investment indices or
transparently standards
20. Engage our franchised and managed 40% of all hotels are ISO14001 or EarthCheck-
hotels certified‡
100% of purchasing contracts are in compliance
21. Share our commitment with suppliers
with our Procurement Charter 21
†
outside Motel 6 / Studio 6
‡
excl. economy segment
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7. ACCOR – PLANET 21 – April 12th, 2012
Welcoming guests with a
guarantee
In today’s uncertain world, we provide guests and
employees with a healthy environment that reassures
them with regard to food-related, hygiene and
environmental risks.
Ensure healthy interiors Prevent diseases
Accor seeks to make its hotels more comfortable and Epidemics are not a thing of the past. Globalization is
attractive as well as more environmentally friendly, for the spreading them at a faster rate, and at the same time
diabetes, cancer, cardiovascular illness and other chronic
benefit of customers and employees.
diseases are also developing rapidly. These diseases are
leading causes of mortality, accounting for 60% of all
At year-end 2011: deaths worldwide.
68% of Accor hotels used eco-labeled products, Since 2002, Accor has been engaged in combating
including cleaning products (51% of hotels), wall paint HIV/AIDS through programs to train employees, raise
(23%) and floor coverings (10%). awareness among guests and actively involve the tourist
industry. With PLANET 21, the Group has expanded its
By 2015, 85% of hotels will use eco-labeled approach for combatting chronic diseases and epidemics
by adjusting to local health care needs.
products.
At year-end 2011:
Promote responsible eating 77% of hotels had organized prevention training
sessions for the health and well-being of employees.
Obesity and poor eating habits are afflictions that affect an These mainly involved first aid, workplace
ever-greater number of people. They are responsible for ergonomics, prevention of HIV/AIDS and chronic
such health problems as hypertension, cardiovascular diseases, and psychosocial risks.
disease and diabetes. 1,768 hotels were equipped with condom vending
With more than 130 million meals a year served in its machines.
hotels, the Group clearly has a responsibility with regard to In France, 8,629 ergonomic beds were installed in
nutritional issues. 168 hotels to reduce the risks of injuries due to
repeated movements by housekeepers.
At year-end 2011, 1,238 hotels – of which more than 1,000 in France –
62% of hotels offered balanced dishes to their customers: were equipped with defibrillators.
In Portugal, several Novotel units provide customers
with information about allergenic items on menus. By 2015, 95% of hotels will organize disease
In France, Accor Academy has developed a “well- prevention training for employees.
being and vitality” offering in cooperation with a
nutritionist.
By 2015, 80% of hotels will promote balanced
dishes.
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8. ACCOR – PLANET 21 – April 12th, 2012
Preserving, recycling and
replanting
To protect our environment, we're reducing our water
consumption and recycling our waste. Accor has
already planted two million trees as part of a global
reforestation project supported by the United Nations.
Reduce our water use 73% of hotels sorted and recycled paper and
cardboard.
Access to water – an essential resource – varies widely
By 2015, 85% of hotels will recycle their waste.
from one region of the world to another. A source of
political and social tension, access to water represents a
major challenge.
An Accor hotel consumes approximately 15,000 cu.m of Protect biodiversity
water per year. The Group’s environmental footprint
showed that 86% of water consumed came from the food Biodiversity is essential to our planet’s equilibrium.
served in its hotels. Accor is currently defining a work plan Nonetheless, plant and animals species disappear every
to find innovative restaurant solutions that reduce the year.
impact of upstream farming on its water consumption.
At year-end 2011:
93% of hotels monitored and analyzed their water
consumption on a monthly basis.
88% of hotels had installed flow regulators on
showers and faucets. With Plant for the Planet, Accor is engaged in a unique
161 hotels were equipped with rainwater recovery reforestation project. The basic principle is to offer guests
systems. the option of reusing their towels, with half of the savings
on laundry bills then allocated for tree planting projects.
By 2015, Accor will have reduced water The formula is “5 towels reused = 1 tree planted.”
consumption in owned and leased hotels by 15%.
At year-end 2011:
More than 2 million trees had been funded and nearly
1,400 hotels were taking part in Plant for the Planet.
Expand waste recycling 82% of hotels used locally adapted plants.
77% of hotels used certified paper for printing.
In the past 20 years, total waste production has increased 53% used eco-friendly gardening products.
by 50% worldwide while only 10% of that waste is
recycled. By 2015, 60% of hotels will participate in the Plant
for the Planet reforestation project.
Every year, Accor generates 2.3 million tonnes of waste of
which 70% from construction and renovation work. In
2011, the Group strengthened and further extended the
waste module in its sustainable development management
application. The goal is to win the support of all hotels and
provide them with the means to measure their waste
volumes as well as their collection and sorting costs.
At year-end 2011:
64% of hotels recycled their waste and in particular:
91% of hotels sorted and recycled batteries.
91% sorted and recycled fluorescent lamps and
tubes.
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9. ACCOR – PLANET 21 – April 12th, 2012
Reducing and optimizing
Hotel energy consumption is the area of operations
that has the greatest environmental impact and also
our most important way of taking action. We are
committed to broadly and systematically deploying
energy savings measures and to using renewable
energies.
50% of hotel used energy-efficient air conditioning
Reduce our energy use equipment.
Overall, 75% of the energy consumed by Accor is in its By 2015, Accor will have reduced CO2 emissions in
hotels, the vast majority of which have been equipped with owned and leased hotels by 10%.
energy-efficient light bulbs. Maintenance programs to
optimize its facilities’ operations have also been
strengthened. Increase the use of renewable
Accor has developed a methodology called BOOST, which
is based on an analysis of technical installations in its energy
hotels. It has helped to significantly reduce water and
energy consumption – up to 25% in some hotels - solely
Energy solutions abound, ranging from thermal and
through employee training programs and action plans
photovoltaic solar panels to geothermal and biomass
without any additional investment in hotel installations.
energy. However, before these solutions can be broadly
deployed, they must be tested and adapted to specific
At year-end 2011:
hotel features.
94% of hotels monitored and analyzed their energy
Accor has already equipped a large number of hotels with
consumption on a monthly basis.
solar panels to produce domestic hot water and is carrying
92% of hotels ensured optimal equipment settings.
out a range of experiments involving new technologies.
90% of hotels used low-consumption bulbs for 24/7
lighting.
At year-end 2011:
135 hotels around the world were equipped with solar
By 2015, Accor will have reduced energy panels to produce domestic hot water.
consumption in owned and leased hotels by 10%.
172 hotels used biomass, geothermal and other
renewable energies.
Reduce our CO2 emissions By 201, 10% of hotels will use renewable energy.
The Group’s environmental impact study showed that 66% In Cambodia, for example, the Sofitel Angkor Phokeethra
of its greenhouse gas emissions come from fuel burned in is pursuing an original initiative. Organic waste is
the hotels, while 15% was agriculture-related, mainly for “methanized” to produce gas used for cooking. The
livestock feed and food transport. solution uses bacteria to decompose organic waste
anaerobically (i.e. in an air-tight container), thereby
It addition to its efforts to reduce energy use, Accor has producing methane, a biogas that is then used to prepare
launched a project to reduce the carbon impact of its food 700 meals a day for employees.
services offering. Beginning in 2012, each hotel can also
determine its own carbon footprint – either overall, for a
seminar, or for a single hotel night.
At year-end 2011:
76% of hotels had ensured that installations
containing cooling liquids were leak-proof.
62% of hotels used energy-efficient boilers.
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10. ACCOR – PLANET 21 – April 12th, 2012
Inventing and transforming
By fully integrating sustainable development into our
operating procedures and offers, we are responding
proactively to emerging customer expectations and
supporting the development of new business models.
The goal is to make PLANET 21 a laboratory for the
hotel industry of tomorrow.
Encourage eco-design Introduce sustainable offers
and technologies
Eco-design is a continuous improvement process whose
purpose is to respect the environment at each step of a
The integration of clean, eco-friendly technologies is a
product’s life cycle.
powerful lever for introducing increasingly sustainable
More and more hotels are using and offering responsible
hotels offers and practices.
products, including ibis, Suite Novotel and Novotel, with
In 2008, Accor pioneered with the launch of a responsible
their EU Ecolabel bathroom guest amenities.
travel offering, today renamed Discovery. With PLANET
21, the Group has created a special tracking unit that is
At year-end 2011:
constantly on the lookout for new environmentally friendly
39% of hotels used dispensers or eco-friendly
offers and technologies.
packaging for bathroom products.
13% of hotels had at least three eco-designed room
At year-end 2011:
features (e.g. bedding, bath linen or paper).
Automated sub-metering systems for electricity, gas
10% of hotels had eco-labeled bathroom products.
and heating installations were tested in two ibis hotels
in France.
By 2015, 40% of hotels will have at least three eco-
designed room components. Steam cleaning solutions were tested in 15 Sofitel
hotels in eight countries.
Electric vehicle charging stations were tested in six
Novotel hotels in the Greater Paris area.
Promote sustainable building
By 2015, 20% of hotels will offer green mmetings
An expert in hotel development, Accor has acquired real solutions.
environmental expertise. The Group regularly tightens its
standards and conducts pilot projects to support the
development of hotels that are more efficient in terms of
energy and water consumption and use fewer
environmentally harmful chemical substances. Through reBorn Accor gives its second-hand
furniture a new lease of life!
At year-end 2011: ReBorn grew out of Accor’s commitment to providing
65% of hotels used energy-efficient bulbs for frontage hotels with a unique, highly efficient solution for
lighting. managing furniture to be replaced following
25% of hotels recovered energy from the ventilation
renovation work. Since early 2012, the Group’s
system.
hotels have been able to sell furniture and
18% of hotels used technical management system to
control their energy consumption. decorative items in good condition on reBorn,
The Suite Novotel Issy-les-Moulineaux had received Accor's second-hand furniture shop, which is hosted
®
France’s HQE environmental certification. on the French version of eBay, the world leader in
online sales. A total of 2,500 items have been put up
By 2015, 21 hotels will have obtained sustainable for sale in the service’s first few months.
building certification.
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11. ACCOR – PLANET 21 – April 12th, 2012
Contributing and protecting
Firmly rooted in our host communities, we directly
support the principle of shared economic
development and protect their most precious, most
vulnerable assets: their children and the natural
ecosystems in which we operate.
Protect children from abuse rational, organic, fair trade or other responsible production
methods, they can make an important impact on people
and the environment.
Especially vulnerable, children are still too often the The Procurement Department integrates sustainable
victims of sexual exploitation. Protecting them is a
development criteria into its practices, such as the
responsibility shared by everyone. As a global player in
Sustainable Procurement Charter introduced in 2003 and
the tourist industry, Accor is especially concerned. In
since renamed the Procurement Charter 21.
2012, Accor wants to expand its program to protect
children to include kidnapping, a problem that is on the At year-end 2011:
rise. Hotels can play a determining role in combatting this 51% of hotels purchased and promoted locally
affliction.
produced food products.
Since 2001, Accor has led the fight against sexual
§ 34% of hotels served fair trade products carrying the
exploitation of children alongside ECPAT International , a
Fairtrade/Max Havelaar label. In France, Accor hotels
non-governmental organization. Its action is based on had purchased 350 tonnes of fair trade tea, coffee
informing and training employees, raising awareness and hot chocolate, an increase of 4.5% over 2010.
among customers and suppliers, developing relations with
Fair trade products account for nearly 44% of all hot
public authorities, and facilitating the integration of minors.
beverages served at Accor hotels.
9% of hotels served sustainable products certified by
At year-end 2011: other recognized labels, such as the Rainforest
49% of hotels had committed to protecting children Alliance.
and during the year nearly 23,500 employees
received training in identifying and responding to
By 2015, 70% of hotels will purchase and promote
situations in which a child was at serious risk. products originating in their host country.
36 countries had signed the Code of Conduct for the
Protection of Children issued by ECPAT and the
World Tourism Organization.
Accor was continuing to share its experience and
Protect ecosystems
training tools to combat sexual tourism involving
children with the hotel industry, in particular at While ecosystems sustain the life and diversity of plant
international sporting events, as it did during the FIFA and animal species, they are too often threatened by
2010 World Cup. human activities.
The hotel industry is concerned and can take action by
By 2015, 70% of hotels will have committed to managing the origin and nature of the biological resources
protecting children. they use as well as this discharges they release into the
ecosystems.
Support responsible At year-end 2011:
68% of hotels had banned endangered seafood from
purchasing practices restaurant menus.
82% of hotels ensured proper sanitation of
Major companies generate enormous flows of wastewater.
merchandise around the world. By opting for intensive,
By 2015, 100% of hotels will have banned
endangered seafood from restaurant menus.
§
ECPAT international: End Child Prostitution, Child Pornography
& Trafficking of Children for Sexual Purposes
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12. ACCOR – PLANET 21 – April 12th, 2012
Developing and nurturing
Our dynamic development is underpinned by the
extraordinary social, cultural and professional diversity of
our 145,000 employees. We continuously help them to
develop their skills and responsibilities with the goal of
offering them motivating, rewarding careers and
increasing their employability.
Support employee growth and Improve quality of worklife
skills
Work-related stress has become a public health issue that
plays a role in determining a company’s attractiveness.
As the world’s leading hotel operator, Accor has acquired
The Group has always focused on providing employees
extensive experience in human resources management.
with the best possible working conditions and Accor is
With its 17 Academies, the Group is also the world’s
regularly included – in Brazil for example – in the list of
leading hotel school, helping every day to develop the
Best Places to Work prepared by the Great Place to
skills and increase the employability of its staff.
Work® Institute.
At year-end 2011:
At year-end 2011:
435,092 days of training had been provided during the
71 countries had carried out employee opinion
year, an average of three days per employee.
surveys, in 2010 and/or 2011.
477 hotels had held training sessions to teach
531 hotels organized training to prevent psychosocial
employees the host country’s language.
risks
By 2015, Accor will maintain the rate of 75% of By 2015, all countries will conduct internal opinion
hotel manager positions filled through internal surveys every two years.
promotion.
PLANET 21 e-learning module
Training is a key lever for integrating sustainable
development practices into the Group’s businesses. In
April 2012, Accor introduced a unique online training tool
for employees of all hotel brands. It enables participants to
embrace sustainable development issues and the
PLANET 21 program’s ambitious objectives, while raising
their awareness of the daily actions that can be applied in
different parts of the hotel, including guest rooms,
restaurants and kitchens.
Make diversity an asset
Because of its hotels’ locations, Accor enjoys a naturally
diverse workforce. A source of enrichment and
performance, diversity must be present at all levels of the
organization. That’s why Accor actively promotes diversity
in all aspects of its business, from hiring and career
development to training and compensation.
††
At year-end 2011, 27% of hotel managers were women .
By 2015, 35% of hotel managers will be women§.
††
(excluding Motel 6 / Studio 6)
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13. ACCOR – PLANET 21 – April 12th, 2012
Sharing and reaching out
Through our commitments with regard to franchisees
and suppliers, we involve our partners in our
sustainable development strategy and integrate them
into a responsibility process.
Conduct our business openly By 2015, 40% of hotels will be ISO 14001 or
EarthCheck-certified regardless of whether they are
and transparently owned, leased, managed or franchised††.
Accor is the only hotel group included in the four
benchmark international socially responsible investing Share our commitment with
indexes: the Dow Jones Sustainability Indexes,
FTSE4Good, ASPI Eurozone and the Ethibel
suppliers
Sustainability Index.
Accor integrates sustainable development criteria into all
To make its commitment even more transparent, Accor phases of its supplier relations, from specifications in its
wants to introduce a more comprehensive, accurate calls for bids to specific clauses integrated into supplier
reporting system by 2015 with the goal of joining the two certification contracts. Today, major countries that have
worldwide sustainable development communication their own procurement departments have introduced
standards: the United Nations Global Compact action plans adapted to local issues.
Differentiation Framework and the Global Reporting
Initiative. At year-end 2011:
More than 1,200 certified suppliers – 45% of the total
By 2015, Accor is committed to being included in – had signed the Accor Procurement Charter 21.
the six recognized global indexes or standards. 150 priority suppliers had been evaluated, following
an analysis of sustainable development risks carried
out in 2010 that covered 98 product/service
categories.
Engage our franchised and 38 categories out of the 98 included sustainable
managed hotels development criteria.
64% of European contracts signed by Accor include a
Accor’s business model has shifted its focus to managed certification of compliance with the REACH regulation
and franchised hotels, which accounted for 50% of the required by Accor.
portfolio in 2011.
Accor advises and supports its partners in integrating By 2015, 100% of purchase contracts will comply
sustainable development criteria into their day-to-day hotel with the Procurement Charter 21.
management practices. To facilitate their commitment,
Accor provides them with OPEN, its sustainable
development management tool.
At year-end 2011:
100% of managed hotels and 82% of franchised
hotels had deployed Accor Charter 21, which is
available in the OPEN tool.
28% of franchised ibis hotels were ISO 14001-
certified.
25% of Group hotels – across all operating structures
– were either ISO 14001 or EarthCheck-certified.
25% of franchised hotels complied with the “standard
level” defined in the Charter 21.
††
(excl. economy segment)
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14. This document was published the Accor Sustainable Development Department under the direction of Sophie Flak,
Executive Vice President of Accor Academies and Sustainable Development.
The Sustainable Development Department would like to thank all the sustainable development coordinators and teams
from the Accor Procurement Department, Corporate Communications and External Relations Department, Technical
Services and Design Department, Marketing Department and Human Resources Department for their valuable
contributions.
Design : Cécile Gaillard
Copywriting: Antoine Blachez, Accor.
Photo credits: Eric Audras, Blend Images, Frédéric Cirou, Bernard Collet, Corbis, FoodCollection, Fancy, Chris Gramly,
Kate Kunz, Fabrice Lerouge, Robert Llewellyn, Laurence Mouton, Onoky, PhotoAlto, Photononstop, Plush Studios,
Tippy/Iconotec (Architecte : Jean Nouvel - Paysagiste : Gilles Clément (ADAGP)), ZenShui
April 2012
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