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Digital trends and their impact on content marketing

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Digital trends and their Jake Hird impact on content marketing Senior Research Analyst @Jake_Hird jake.hird@econsultancy.com 2012 and beyond
Please note: Sample presentation only. Please download the full presentation from: http://econsultancy.com/reports/digital- trends-and-content-marketing
Econsultancy 100+ events a year 100,000+ Global members 300,000+ site visits per month 3,000+ people trained each year | 3 | Content marketing: Technology-driven trends
Digital has fragmented the channels... | 4 | Content marketing: Technology-driven trends
... While simultaneously linking everything together. | 5 | Content marketing: Technology-driven trends
“Content marketing is the only marketing left” - Seth Godin | 6 | Content marketing: Technology-driven trends
The internet of things is creating a new framework of connectivity | 7 | Content marketing: Technology-driven trends
Thanks Jake Hird Econsultancy @Jake_Hird jake.hird@econsultancy.com http://econsultancy.com | 8 | Content marketing: Technology-driven trends
Please note: Sample presentation only. Please download the full presentation from: http://econsultancy.com/reports/digital- trends-and-content-marketing
Credits •Claudio Andres http://www.flickr.com/photos/catr/414602207 • ganesha.isis http://www.flickr.com/photos/ganesha_isis/4439563089 • Styggit http://www.flickr.com/photos/brooks-bilson/3004797688 • Horia Varlan http://www.flickr.com/photos/horiavarlan/4270078348/ • Greencolander http://www.flickr.com/photos/greencolander/3139962452/ • Ariaski http://www.flickr.com/photos/roberto8080/4669470197/ • Psiaki http://www.flickr.com/photos/pmiaki/5107420450/ • Magnet 4 Marketing dot Net http://www.flickr.com/photos/vanmarcianoart/6076488268/ • highlander411 http://www.flickr.com/photos/highlander411/2203029641/in/photostream • Wright Way Photography http://www.flickr.com/photos/wrightwayphotography/6287772067/ • Landrovermena http://www.flickr.com/photos/landrovermena/5257088199/ • Peter Rivera http://www.flickr.com/photos/riverap1/3687749168/ • Phu Son http://www.flickr.com/photos/phuson/88507949/ • Reynardo http://www.flickr.com/photos/67507070@N00/6283278098/ • Kodomut http://www.flickr.com/photos/kodomut/3728718035/ • John-Morgan http://www.flickr.com/photos/aidanmorgan/4126708151/ • Pasukaru76 http://www.flickr.com/photos/pasukaru76/4672433373/ • Miggslives http://www.flickr.com/photos/miggslives/6196828043/ • Whatleydude http://www.flickr.com/photos/whatleydude/4080714461/ • kevin dooley http://www.flickr.com/photos/pagedooley/2460771583/ • Hazel Motes http://www.flickr.com/photos/greg_scales/2325476895/ • Grepsy http://www.flickr.com/photos/grepsy/3905033648/ • Ebelien http://www.flickr.com/photos/-ebelien-/4045784531/ • lu_lu http://www.flickr.com/photos/_lulu/3181743037/ • hdzimmermann http://www.flickr.com/photos/hdz/5623651313/ • knezeves http://www.flickr.com/photos/8729549@N08/528199341/ •Lee Odden, "Optimize: 5 Essential Customer Touchpoints” http://www.toprankblog.com/2011/08/optimize/ •Russell Ackoff, "From Data to Wisdom", via http://www.systems-thinking.org/dikw/dikw.htm | 10 | Content marketing: Technology-driven trends

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Digital trends and their impact on content marketing

  • 1. Digital trends and their Jake Hird impact on content marketing Senior Research Analyst @Jake_Hird jake.hird@econsultancy.com 2012 and beyond
  • 2. Please note: Sample presentation only. Please download the full presentation from: http://econsultancy.com/reports/digital- trends-and-content-marketing
  • 3. Econsultancy 100+ events a year 100,000+ Global members 300,000+ site visits per month 3,000+ people trained each year | 3 | Content marketing: Technology-driven trends
  • 4. Digital has fragmented the channels... | 4 | Content marketing: Technology-driven trends
  • 5. ... While simultaneously linking everything together. | 5 | Content marketing: Technology-driven trends
  • 6. “Content marketing is the only marketing left” - Seth Godin | 6 | Content marketing: Technology-driven trends
  • 7. The internet of things is creating a new framework of connectivity | 7 | Content marketing: Technology-driven trends
  • 8. Thanks Jake Hird Econsultancy @Jake_Hird jake.hird@econsultancy.com http://econsultancy.com | 8 | Content marketing: Technology-driven trends
  • 9. Please note: Sample presentation only. Please download the full presentation from: http://econsultancy.com/reports/digital- trends-and-content-marketing
  • 10. Credits •Claudio Andres http://www.flickr.com/photos/catr/414602207 • ganesha.isis http://www.flickr.com/photos/ganesha_isis/4439563089 • Styggit http://www.flickr.com/photos/brooks-bilson/3004797688 • Horia Varlan http://www.flickr.com/photos/horiavarlan/4270078348/ • Greencolander http://www.flickr.com/photos/greencolander/3139962452/ • Ariaski http://www.flickr.com/photos/roberto8080/4669470197/ • Psiaki http://www.flickr.com/photos/pmiaki/5107420450/ • Magnet 4 Marketing dot Net http://www.flickr.com/photos/vanmarcianoart/6076488268/ • highlander411 http://www.flickr.com/photos/highlander411/2203029641/in/photostream • Wright Way Photography http://www.flickr.com/photos/wrightwayphotography/6287772067/ • Landrovermena http://www.flickr.com/photos/landrovermena/5257088199/ • Peter Rivera http://www.flickr.com/photos/riverap1/3687749168/ • Phu Son http://www.flickr.com/photos/phuson/88507949/ • Reynardo http://www.flickr.com/photos/67507070@N00/6283278098/ • Kodomut http://www.flickr.com/photos/kodomut/3728718035/ • John-Morgan http://www.flickr.com/photos/aidanmorgan/4126708151/ • Pasukaru76 http://www.flickr.com/photos/pasukaru76/4672433373/ • Miggslives http://www.flickr.com/photos/miggslives/6196828043/ • Whatleydude http://www.flickr.com/photos/whatleydude/4080714461/ • kevin dooley http://www.flickr.com/photos/pagedooley/2460771583/ • Hazel Motes http://www.flickr.com/photos/greg_scales/2325476895/ • Grepsy http://www.flickr.com/photos/grepsy/3905033648/ • Ebelien http://www.flickr.com/photos/-ebelien-/4045784531/ • lu_lu http://www.flickr.com/photos/_lulu/3181743037/ • hdzimmermann http://www.flickr.com/photos/hdz/5623651313/ • knezeves http://www.flickr.com/photos/8729549@N08/528199341/ •Lee Odden, "Optimize: 5 Essential Customer Touchpoints” http://www.toprankblog.com/2011/08/optimize/ •Russell Ackoff, "From Data to Wisdom", via http://www.systems-thinking.org/dikw/dikw.htm | 10 | Content marketing: Technology-driven trends