Sample version of the keynote presentation (80+ slides) by Jake Hird, outlining the state of mobile marketing in Australia. Presented at ExactTarget's Digital Cafe events in Sydney and Melbourne during April 2013.
Econsultancy mobile marketing Australia presentation
1. Mobile marketing: Australia
Jake Hird
Director of Research & Education
@Jake_Hird
jake.hird@econsultancy.com
Copyright Econsultancy 2013 Econsultancy.com | 1
2. Sample presentation only.
Please download the full version from:
http://econsultancy.com/au/reports/mobile-marketing-australia
Copyright Econsultancy 2013 Econsultancy.com | 2
3. Stuff to try and help…
Mobile marketing developments and trends
How Australians are using mobile devices
Considerations to inspire
Copyright Econsultancy 2013 Econsultancy.com | 3
4. About Econsultancy
- 180,000+ Global members
- 1.6 million report downloads
- 500,000+ site visits per month
- 5,000+ people trained each year
- Offices in Sydney, London,
New York, Dubai, Singapore
Copyright Econsultancy 2013 Econsultancy.com | 4
5. Bridges
1. A structure spanning and providing passage over
a gap or barrier.
2. Something resembling or analogous to this
structure in form or function.
Copyright Econsultancy 2013 Econsultancy.com | 5
6. How is mobile being used?
Copyright Econsultancy 2013 Econsultancy.com | 6
7. There’s lots of mobile stats.
It seems pretty big and important.
Copyright Econsultancy 2013 Econsultancy.com | 7
8. Which online channels do you use for marketing?
State of digital marketing in Australia, Econsultancy
Copyright Econsultancy 2013 Econsultancy.com | 8
13. Mobile importance
“By 2015, companies will generate
50% of web sales via their social
presence and mobile applications.”
Copyright Econsultancy 2013 Econsultancy.com | 13
14. “If you don't have a
mobile strategy,
you don't have a
future strategy”
Eric Schmidt
Copyright Econsultancy 2013 Econsultancy.com | 14
15. Understand the medium and the context
Copyright Econsultancy 2013 Econsultancy.com | 15
16. Digital enhances and personalises physical experience
Neiman Marcus: In-store app
Copyright Econsultancy 2013 Econsultancy.com | 16
17. Searchers are
more likely to
notice ads when
they are in a
purchase
environment
Copyright Econsultancy 2013 Econsultancy.com | 17
18. Sample presentation only.
Please download the full version from:
http://econsultancy.com/au/reports/mobile-marketing-australia
Copyright Econsultancy 2013 Econsultancy.com | 18