2. Please note:
Sample presentation only.
Please download the full
presentation from:
Christian Gladwell
Human Digital
christian@human-digital.com http://econsultancy.com/reports/ec
onsultancy-facebook-innovation-
briefing
3. Contents
• Introduction
• Owned Media
• Facebook Commerce
• Crowd-sourcing
• Metrics versus KPIs
• Facebook as an Insights Tool
• The Integrated Picture
April 2011
| 3
6. The Web is now organising itself around
people and their connections
Browse Search Discover
90’s 00’s 10’s
April 2011
| 6
7. Facebook by the numbers
- More than 500 million active users
- People spend over 700 billion minutes per month
on Facebook
- There are over 900 million objects that people
interact with (pages, groups, events)
- Average user is connected to 80 community pages,
groups and events
- Average user creates 90 pieces of content each
month
- More than 30 billion pieces of content (web links,
news stories, blog posts, notes, photo albums, etc.)
shared each month.
April 2011
| 7
11. Imagine if…
All your fans could try your full range before they buy
on Facebook
Hi Shelly, get the look with STYLER
STYLER
April 2011
|
12. Please note:
Sample presentation only.
Please download the full
presentation from:
Christian Gladwell
Human Digital
christian@human-digital.com http://econsultancy.com/reports/ec
onsultancy-facebook-innovation-
briefing
13. Econsultancy
About Econsultancy
Econsultancy is a digital publishing and training group that is used by more than
200,000 internet professionals every month.
The company publishes practical and timesaving research to help marketers make
better decisions about the digital environment, build business cases, find the best
suppliers, look smart in meetings and accelerate their careers.
Econsultancy has offices in New York and London, and hosts more than 100 events
every year in the US and UK. Many of the world's most famous brands use Econsultancy
to educate and train their staff.
Some of Econsultancy’s members include: Google, Yahoo, Dell, BBC, BT, Shell,
Vodafone, Virgin Atlantic, Barclays, Deloitte, T-Mobile and Estée Lauder.
http://econsultancy.com
April 2011