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Christian Gladwell
Human Digital
christian@human-digital.com   Christian Gladwell – April 2011
Please note:
                              Sample presentation only.
                              Please download the full
                              presentation from:
Christian Gladwell
Human Digital
christian@human-digital.com   http://econsultancy.com/reports/ec
                              onsultancy-facebook-innovation-
                              briefing
Contents
• Introduction
• Owned Media
• Facebook Commerce
• Crowd-sourcing
• Metrics versus KPIs
• Facebook as an Insights Tool
• The Integrated Picture


      April 2011
| 3
Introduction




      April 2011
| 4
April 2011
| 5
The Web is now organising itself around
people and their connections

      Browse         Search   Discover




      90’s           00’s       10’s



        April 2011
| 6
Facebook by the numbers
- More than 500 million active users
- People spend over 700 billion minutes per month
on Facebook
- There are over 900 million objects that people
interact with (pages, groups, events)
- Average user is connected to 80 community pages,
groups and events
- Average user creates 90 pieces of content each
month
- More than 30 billion pieces of content (web links,
news stories, blog posts, notes, photo albums, etc.)
shared each month.
      April 2011
| 7
Owned Media




      April 2011
| 8
Using Pages as Content ‘Channel’


                                   Episodic Alan
                                   Partridge
                                   specials were
                                   promoted via
                                   the Homepage
                                   driving 74,000
                                   Likes




      April 2011
| 9
Crowd-sourcing




    April 2011
|
Imagine if…
All your fans could try your full range before they buy
on Facebook



                   Hi Shelly, get the look with   STYLER
                                     STYLER




      April 2011
 |
Please note:
                              Sample presentation only.
                              Please download the full
                              presentation from:
Christian Gladwell
Human Digital
christian@human-digital.com   http://econsultancy.com/reports/ec
                              onsultancy-facebook-innovation-
                              briefing
Econsultancy
About Econsultancy
Econsultancy is a digital publishing and training group that is used by more than
200,000 internet professionals every month.

The company publishes practical and timesaving research to help marketers make
better decisions about the digital environment, build business cases, find the best
suppliers, look smart in meetings and accelerate their careers.

Econsultancy has offices in New York and London, and hosts more than 100 events
every year in the US and UK. Many of the world's most famous brands use Econsultancy
to educate and train their staff.

Some of Econsultancy’s members include: Google, Yahoo, Dell, BBC, BT, Shell,
Vodafone, Virgin Atlantic, Barclays, Deloitte, T-Mobile and Estée Lauder.

http://econsultancy.com

       April 2011

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Sample econsultancy-facebook-innovation-briefing-april-2011

  • 2. Please note: Sample presentation only. Please download the full presentation from: Christian Gladwell Human Digital christian@human-digital.com http://econsultancy.com/reports/ec onsultancy-facebook-innovation- briefing
  • 3. Contents • Introduction • Owned Media • Facebook Commerce • Crowd-sourcing • Metrics versus KPIs • Facebook as an Insights Tool • The Integrated Picture April 2011 | 3
  • 4. Introduction April 2011 | 4
  • 6. The Web is now organising itself around people and their connections Browse Search Discover 90’s 00’s 10’s April 2011 | 6
  • 7. Facebook by the numbers - More than 500 million active users - People spend over 700 billion minutes per month on Facebook - There are over 900 million objects that people interact with (pages, groups, events) - Average user is connected to 80 community pages, groups and events - Average user creates 90 pieces of content each month - More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. April 2011 | 7
  • 8. Owned Media April 2011 | 8
  • 9. Using Pages as Content ‘Channel’ Episodic Alan Partridge specials were promoted via the Homepage driving 74,000 Likes April 2011 | 9
  • 10. Crowd-sourcing April 2011 |
  • 11. Imagine if… All your fans could try your full range before they buy on Facebook Hi Shelly, get the look with STYLER STYLER April 2011 |
  • 12. Please note: Sample presentation only. Please download the full presentation from: Christian Gladwell Human Digital christian@human-digital.com http://econsultancy.com/reports/ec onsultancy-facebook-innovation- briefing
  • 13. Econsultancy About Econsultancy Econsultancy is a digital publishing and training group that is used by more than 200,000 internet professionals every month. The company publishes practical and timesaving research to help marketers make better decisions about the digital environment, build business cases, find the best suppliers, look smart in meetings and accelerate their careers. Econsultancy has offices in New York and London, and hosts more than 100 events every year in the US and UK. Many of the world's most famous brands use Econsultancy to educate and train their staff. Some of Econsultancy’s members include: Google, Yahoo, Dell, BBC, BT, Shell, Vodafone, Virgin Atlantic, Barclays, Deloitte, T-Mobile and Estée Lauder. http://econsultancy.com April 2011