SlideShare une entreprise Scribd logo

SMX Presentation

•Télécharger en tant que PPT, PDF•
•
Econsultancy
Econsultancy
BusinessTechnologie
1  sur  26
UK Search Engine Marketing Landscape 2008 Linus Gregoriadis, Head of Research E-consultancy.com Email: [email_address] Website: www.e-consultancy.com
Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
Search Market Valuation and Budgets
Buoyant market ,[object Object],[object Object],[object Object],[object Object]
UK Search Market Value – 24% growth for ‘08 Source: E-consultancy Search Engine Marketing Buyer’s Guide
[object Object],[object Object],But ... economic worries increase scrutiny on search ad performance
Search Engines Some 86% of organisations surveyed are paying to appear on Google’s sponsored listings, showing that Google is maintaining its dominance of the search landscape
[object Object],[object Object],[object Object],Google continues to dominate the industry
Which search engines do you pay to advertise on (i.e. PPC?)
Search Activity and Search Services
[object Object],[object Object],[object Object],Search engines and marketers forced to react to changing consumer behaviour
[object Object],[object Object],[object Object],[object Object],[object Object],iPhone statistics …
[object Object],[object Object],[object Object],Complexity of search marketing increases as sector matures
[object Object],[object Object],[object Object],[object Object],[object Object],The type of services agencies offer has changed
[object Object],What SEO services do you offer clients?
[object Object],[object Object],[object Object],[object Object],[object Object],The type of services agencies offer has changed
[object Object],What PPC services do you offer clients?
Objectives and Effectiveness The importance of branding as a primary objective of SEO has increased significantly, jumping from 36% in 2007 to 44% in 2008.
What are your primary objectives from Search?
What is more important in terms of impact on your brand?
Problems and Issues The rising cost of keywords prevents 38% of organisations from being more successful at Paid Search marketing. The biggest barrier to successful SEO is lack of resource.
Are rising CPC costs significantly impacting ROI from Paid Search?
[object Object],[object Object],[object Object],[object Object],[object Object],Paid search problems
[object Object],[object Object],[object Object],[object Object],[object Object],SEO problems
Questions? Linus Gregoriadis, Head of Research E-consultancy.com Email: [email_address] Website: www.e-consultancy.com

Recommandé

Data Governance — Aligning Technical and Business Approaches
Data Governance — Aligning Technical and Business ApproachesData Governance — Aligning Technical and Business Approaches
Data Governance — Aligning Technical and Business ApproachesDATAVERSITY
 
UK Search Engine Benchmark Report 2009
UK Search Engine Benchmark Report 2009UK Search Engine Benchmark Report 2009
UK Search Engine Benchmark Report 2009Econsultancy
 
Why E-commerce Data Governance
Why E-commerce Data GovernanceWhy E-commerce Data Governance
Why E-commerce Data GovernanceAIMLEAP
 
DG - general intro ENG
DG - general intro ENGDG - general intro ENG
DG - general intro ENGHadar Gorodesky
 
The Business Value of Metadata for Data Governance
The Business Value of Metadata for Data GovernanceThe Business Value of Metadata for Data Governance
The Business Value of Metadata for Data GovernanceRoland Bullivant
 
Healthcare IT Governance and Enterprise Architecture: Philippines
Healthcare IT Governance and Enterprise Architecture: PhilippinesHealthcare IT Governance and Enterprise Architecture: Philippines
Healthcare IT Governance and Enterprise Architecture: PhilippinesAlvin Marcelo
 
Customer digitaldecisioningfinal
Customer digitaldecisioningfinalCustomer digitaldecisioningfinal
Customer digitaldecisioningfinalDecision Management Solutions
 
Data Quality Assessment Manager (DQAM)
Data Quality Assessment Manager (DQAM)Data Quality Assessment Manager (DQAM)
Data Quality Assessment Manager (DQAM)AnalytiX DS
 

Recommandé

Data Governance — Aligning Technical and Business Approaches
Data Governance — Aligning Technical and Business ApproachesData Governance — Aligning Technical and Business Approaches
Data Governance — Aligning Technical and Business ApproachesDATAVERSITY
 
UK Search Engine Benchmark Report 2009
UK Search Engine Benchmark Report 2009UK Search Engine Benchmark Report 2009
UK Search Engine Benchmark Report 2009Econsultancy
 
Why E-commerce Data Governance
Why E-commerce Data GovernanceWhy E-commerce Data Governance
Why E-commerce Data GovernanceAIMLEAP
 
DG - general intro ENG
DG - general intro ENGDG - general intro ENG
DG - general intro ENGHadar Gorodesky
 
The Business Value of Metadata for Data Governance
The Business Value of Metadata for Data GovernanceThe Business Value of Metadata for Data Governance
The Business Value of Metadata for Data GovernanceRoland Bullivant
 
Healthcare IT Governance and Enterprise Architecture: Philippines
Healthcare IT Governance and Enterprise Architecture: PhilippinesHealthcare IT Governance and Enterprise Architecture: Philippines
Healthcare IT Governance and Enterprise Architecture: PhilippinesAlvin Marcelo
 
Customer digitaldecisioningfinal
Customer digitaldecisioningfinalCustomer digitaldecisioningfinal
Customer digitaldecisioningfinalDecision Management Solutions
 
Data Quality Assessment Manager (DQAM)
Data Quality Assessment Manager (DQAM)Data Quality Assessment Manager (DQAM)
Data Quality Assessment Manager (DQAM)AnalytiX DS
 
Linking Data Governance to Business Goals
Linking Data Governance to Business GoalsLinking Data Governance to Business Goals
Linking Data Governance to Business GoalsPrecisely
 
Overall Approach to Data Quality ROI
Overall Approach to Data Quality ROIOverall Approach to Data Quality ROI
Overall Approach to Data Quality ROIFindWhitePapers
 
Master Data Management - Aligning Data, Process, and Governance
Master Data Management - Aligning Data, Process, and GovernanceMaster Data Management - Aligning Data, Process, and Governance
Master Data Management - Aligning Data, Process, and GovernanceDATAVERSITY
 
Data Management PowerPoint Presentation Slides
Data Management PowerPoint Presentation Slides Data Management PowerPoint Presentation Slides
Data Management PowerPoint Presentation Slides SlideTeam
 
Introduction to Data Governance
Introduction to Data GovernanceIntroduction to Data Governance
Introduction to Data GovernanceJohn Bao Vuu
 
My role as chief data officer
My role as chief data officerMy role as chief data officer
My role as chief data officerGed Mirfin
 
ADV Slides: What the Aspiring or New Data Scientist Needs to Know About the E...
ADV Slides: What the Aspiring or New Data Scientist Needs to Know About the E...ADV Slides: What the Aspiring or New Data Scientist Needs to Know About the E...
ADV Slides: What the Aspiring or New Data Scientist Needs to Know About the E...DATAVERSITY
 
Lessons in Data Modeling: Why a Data Model is an Important Part of Your Data ...
Lessons in Data Modeling: Why a Data Model is an Important Part of Your Data ...Lessons in Data Modeling: Why a Data Model is an Important Part of Your Data ...
Lessons in Data Modeling: Why a Data Model is an Important Part of Your Data ...DATAVERSITY
 
Data Strategy
Data StrategyData Strategy
Data StrategyJeff Block
 
Governance beyond master data
Governance beyond master dataGovernance beyond master data
Governance beyond master dataGary Allemann
 
3 Steps to Achieving Data
3 Steps to Achieving Data3 Steps to Achieving Data
3 Steps to Achieving DataDATAVERSITY
 
Develop and Implement an Effective Data Management Strategy and Roadmap
Develop and Implement an Effective Data Management Strategy and Roadmap Develop and Implement an Effective Data Management Strategy and Roadmap
Develop and Implement an Effective Data Management Strategy and Roadmap Info-Tech Research Group
 
Master Data Management's Place in the Data Governance Landscape
Master Data Management's Place in the Data Governance Landscape Master Data Management's Place in the Data Governance Landscape
Master Data Management's Place in the Data Governance Landscape CCG
 
How to Strengthen Enterprise Data Governance with Data Quality
How to Strengthen Enterprise Data Governance with Data QualityHow to Strengthen Enterprise Data Governance with Data Quality
How to Strengthen Enterprise Data Governance with Data QualityDATAVERSITY
 
Enterprise Data World Webinar: A Strategic Approach to Data Quality
Enterprise Data World Webinar: A Strategic Approach to Data Quality Enterprise Data World Webinar: A Strategic Approach to Data Quality
Enterprise Data World Webinar: A Strategic Approach to Data Quality DATAVERSITY
 
Award Winning Data Governance
Award Winning Data GovernanceAward Winning Data Governance
Award Winning Data GovernanceDATAVERSITY
 
Capability Model_Data Governance
Capability Model_Data GovernanceCapability Model_Data Governance
Capability Model_Data GovernanceSteve Novak
 
Data Quality for Non-Data People
Data Quality for Non-Data PeopleData Quality for Non-Data People
Data Quality for Non-Data PeopleDATAVERSITY
 
DAS Slides: Data Governance - Combining Data Management with Organizational ...
DAS Slides: Data Governance - Combining Data Management with Organizational ...DAS Slides: Data Governance - Combining Data Management with Organizational ...
DAS Slides: Data Governance - Combining Data Management with Organizational ...DATAVERSITY
 
MDM Mistakes & How to Avoid Them!
MDM Mistakes & How to Avoid Them!MDM Mistakes & How to Avoid Them!
MDM Mistakes & How to Avoid Them!Alan Lee White
 
Key findings from Econsultancy's research into Customer Experience Maturity i...
Key findings from Econsultancy's research into Customer Experience Maturity i...Key findings from Econsultancy's research into Customer Experience Maturity i...
Key findings from Econsultancy's research into Customer Experience Maturity i...Econsultancy
 
2011 digital trends webinar presentation
2011 digital trends webinar presentation2011 digital trends webinar presentation
2011 digital trends webinar presentationEconsultancy
 

Contenu connexe

Tendances

Linking Data Governance to Business Goals
Linking Data Governance to Business GoalsLinking Data Governance to Business Goals
Linking Data Governance to Business GoalsPrecisely
 
Overall Approach to Data Quality ROI
Overall Approach to Data Quality ROIOverall Approach to Data Quality ROI
Overall Approach to Data Quality ROIFindWhitePapers
 
Master Data Management - Aligning Data, Process, and Governance
Master Data Management - Aligning Data, Process, and GovernanceMaster Data Management - Aligning Data, Process, and Governance
Master Data Management - Aligning Data, Process, and GovernanceDATAVERSITY
 
Data Management PowerPoint Presentation Slides
Data Management PowerPoint Presentation Slides Data Management PowerPoint Presentation Slides
Data Management PowerPoint Presentation Slides SlideTeam
 
Introduction to Data Governance
Introduction to Data GovernanceIntroduction to Data Governance
Introduction to Data GovernanceJohn Bao Vuu
 
My role as chief data officer
My role as chief data officerMy role as chief data officer
My role as chief data officerGed Mirfin
 
ADV Slides: What the Aspiring or New Data Scientist Needs to Know About the E...
ADV Slides: What the Aspiring or New Data Scientist Needs to Know About the E...ADV Slides: What the Aspiring or New Data Scientist Needs to Know About the E...
ADV Slides: What the Aspiring or New Data Scientist Needs to Know About the E...DATAVERSITY
 
Lessons in Data Modeling: Why a Data Model is an Important Part of Your Data ...
Lessons in Data Modeling: Why a Data Model is an Important Part of Your Data ...Lessons in Data Modeling: Why a Data Model is an Important Part of Your Data ...
Lessons in Data Modeling: Why a Data Model is an Important Part of Your Data ...DATAVERSITY
 
Governance beyond master data
Governance beyond master dataGovernance beyond master data
Governance beyond master dataGary Allemann
 
3 Steps to Achieving Data
3 Steps to Achieving Data3 Steps to Achieving Data
3 Steps to Achieving DataDATAVERSITY
 
Develop and Implement an Effective Data Management Strategy and Roadmap
Develop and Implement an Effective Data Management Strategy and Roadmap Develop and Implement an Effective Data Management Strategy and Roadmap
Develop and Implement an Effective Data Management Strategy and Roadmap Info-Tech Research Group
 
Master Data Management's Place in the Data Governance Landscape
Master Data Management's Place in the Data Governance Landscape Master Data Management's Place in the Data Governance Landscape
Master Data Management's Place in the Data Governance Landscape CCG
 
How to Strengthen Enterprise Data Governance with Data Quality
How to Strengthen Enterprise Data Governance with Data QualityHow to Strengthen Enterprise Data Governance with Data Quality
How to Strengthen Enterprise Data Governance with Data QualityDATAVERSITY
 
Enterprise Data World Webinar: A Strategic Approach to Data Quality
Enterprise Data World Webinar: A Strategic Approach to Data Quality Enterprise Data World Webinar: A Strategic Approach to Data Quality
Enterprise Data World Webinar: A Strategic Approach to Data Quality DATAVERSITY
 
Award Winning Data Governance
Award Winning Data GovernanceAward Winning Data Governance
Award Winning Data GovernanceDATAVERSITY
 
Capability Model_Data Governance
Capability Model_Data GovernanceCapability Model_Data Governance
Capability Model_Data GovernanceSteve Novak
 
Data Quality for Non-Data People
Data Quality for Non-Data PeopleData Quality for Non-Data People
Data Quality for Non-Data PeopleDATAVERSITY
 
DAS Slides: Data Governance - Combining Data Management with Organizational ...
DAS Slides: Data Governance - Combining Data Management with Organizational ...DAS Slides: Data Governance - Combining Data Management with Organizational ...
DAS Slides: Data Governance - Combining Data Management with Organizational ...DATAVERSITY
 
MDM Mistakes & How to Avoid Them!
MDM Mistakes & How to Avoid Them!MDM Mistakes & How to Avoid Them!
MDM Mistakes & How to Avoid Them!Alan Lee White
 

Tendances (20)

Linking Data Governance to Business Goals
Linking Data Governance to Business GoalsLinking Data Governance to Business Goals
Linking Data Governance to Business Goals
 
Overall Approach to Data Quality ROI
Overall Approach to Data Quality ROIOverall Approach to Data Quality ROI
Overall Approach to Data Quality ROI
 
Master Data Management - Aligning Data, Process, and Governance
Master Data Management - Aligning Data, Process, and GovernanceMaster Data Management - Aligning Data, Process, and Governance
Master Data Management - Aligning Data, Process, and Governance
 
Data Management PowerPoint Presentation Slides
Data Management PowerPoint Presentation Slides Data Management PowerPoint Presentation Slides
Data Management PowerPoint Presentation Slides
 
Introduction to Data Governance
Introduction to Data GovernanceIntroduction to Data Governance
Introduction to Data Governance
 
My role as chief data officer
My role as chief data officerMy role as chief data officer
My role as chief data officer
 
ADV Slides: What the Aspiring or New Data Scientist Needs to Know About the E...
ADV Slides: What the Aspiring or New Data Scientist Needs to Know About the E...ADV Slides: What the Aspiring or New Data Scientist Needs to Know About the E...
ADV Slides: What the Aspiring or New Data Scientist Needs to Know About the E...
 
Lessons in Data Modeling: Why a Data Model is an Important Part of Your Data ...
Lessons in Data Modeling: Why a Data Model is an Important Part of Your Data ...Lessons in Data Modeling: Why a Data Model is an Important Part of Your Data ...
Lessons in Data Modeling: Why a Data Model is an Important Part of Your Data ...
 
Data Strategy
Data StrategyData Strategy
Data Strategy
 
Governance beyond master data
Governance beyond master dataGovernance beyond master data
Governance beyond master data
 
3 Steps to Achieving Data
3 Steps to Achieving Data3 Steps to Achieving Data
3 Steps to Achieving Data
 
Develop and Implement an Effective Data Management Strategy and Roadmap
Develop and Implement an Effective Data Management Strategy and Roadmap Develop and Implement an Effective Data Management Strategy and Roadmap
Develop and Implement an Effective Data Management Strategy and Roadmap
 
Master Data Management's Place in the Data Governance Landscape
Master Data Management's Place in the Data Governance Landscape Master Data Management's Place in the Data Governance Landscape
Master Data Management's Place in the Data Governance Landscape
 
How to Strengthen Enterprise Data Governance with Data Quality
How to Strengthen Enterprise Data Governance with Data QualityHow to Strengthen Enterprise Data Governance with Data Quality
How to Strengthen Enterprise Data Governance with Data Quality
 
Enterprise Data World Webinar: A Strategic Approach to Data Quality
Enterprise Data World Webinar: A Strategic Approach to Data Quality Enterprise Data World Webinar: A Strategic Approach to Data Quality
Enterprise Data World Webinar: A Strategic Approach to Data Quality
 
Award Winning Data Governance
Award Winning Data GovernanceAward Winning Data Governance
Award Winning Data Governance
 
Capability Model_Data Governance
Capability Model_Data GovernanceCapability Model_Data Governance
Capability Model_Data Governance
 
Data Quality for Non-Data People
Data Quality for Non-Data PeopleData Quality for Non-Data People
Data Quality for Non-Data People
 
DAS Slides: Data Governance - Combining Data Management with Organizational ...
DAS Slides: Data Governance - Combining Data Management with Organizational ...DAS Slides: Data Governance - Combining Data Management with Organizational ...
DAS Slides: Data Governance - Combining Data Management with Organizational ...
 
MDM Mistakes & How to Avoid Them!
MDM Mistakes & How to Avoid Them!MDM Mistakes & How to Avoid Them!
MDM Mistakes & How to Avoid Them!
 

En vedette

Key findings from Econsultancy's research into Customer Experience Maturity i...
Key findings from Econsultancy's research into Customer Experience Maturity i...Key findings from Econsultancy's research into Customer Experience Maturity i...
Key findings from Econsultancy's research into Customer Experience Maturity i...Econsultancy
 
2011 digital trends webinar presentation
2011 digital trends webinar presentation2011 digital trends webinar presentation
2011 digital trends webinar presentationEconsultancy
 
Key findings from Econsultancy's Conversion Rate Optimization Report
Key findings from Econsultancy's Conversion Rate Optimization ReportKey findings from Econsultancy's Conversion Rate Optimization Report
Key findings from Econsultancy's Conversion Rate Optimization ReportEconsultancy
 
Key findings from Econsultancy's research into the Tension in B2B Customer Ex...
Key findings from Econsultancy's research into the Tension in B2B Customer Ex...Key findings from Econsultancy's research into the Tension in B2B Customer Ex...
Key findings from Econsultancy's research into the Tension in B2B Customer Ex...Econsultancy
 
Taking advantage of the mobile opportunity
Taking advantage of the mobile opportunityTaking advantage of the mobile opportunity
Taking advantage of the mobile opportunityEconsultancy
 
The State of Email and Marketing Automation in South-East Asia
The State of Email and Marketing Automation in South-East AsiaThe State of Email and Marketing Automation in South-East Asia
The State of Email and Marketing Automation in South-East AsiaEconsultancy
 
Power point l'hospitalet
Power point l'hospitaletPower point l'hospitalet
Power point l'hospitaletblogp5
 
Stregths-Based Seminar copy
Stregths-Based Seminar copyStregths-Based Seminar copy
Stregths-Based Seminar copyIsaac Lucio
 
언론소비자보호법제정소개
언론소비자보호법제정소개언론소비자보호법제정소개
언론소비자보호법제정소개noroissei
 
Fei pi classement (xs) 16.10.16
Fei pi classement (xs) 16.10.16Fei pi classement (xs) 16.10.16
Fei pi classement (xs) 16.10.16Laurent BUVRY
 

En vedette (17)

Key findings from Econsultancy's research into Customer Experience Maturity i...
Key findings from Econsultancy's research into Customer Experience Maturity i...Key findings from Econsultancy's research into Customer Experience Maturity i...
Key findings from Econsultancy's research into Customer Experience Maturity i...
 
2011 digital trends webinar presentation
2011 digital trends webinar presentation2011 digital trends webinar presentation
2011 digital trends webinar presentation
 
Key findings from Econsultancy's Conversion Rate Optimization Report
Key findings from Econsultancy's Conversion Rate Optimization ReportKey findings from Econsultancy's Conversion Rate Optimization Report
Key findings from Econsultancy's Conversion Rate Optimization Report
 
Key findings from Econsultancy's research into the Tension in B2B Customer Ex...
Key findings from Econsultancy's research into the Tension in B2B Customer Ex...Key findings from Econsultancy's research into the Tension in B2B Customer Ex...
Key findings from Econsultancy's research into the Tension in B2B Customer Ex...
 
Taking advantage of the mobile opportunity
Taking advantage of the mobile opportunityTaking advantage of the mobile opportunity
Taking advantage of the mobile opportunity
 
The State of Email and Marketing Automation in South-East Asia
The State of Email and Marketing Automation in South-East AsiaThe State of Email and Marketing Automation in South-East Asia
The State of Email and Marketing Automation in South-East Asia
 
Bcp2
Bcp2Bcp2
Bcp2
 
Blanc blanc-blanc-xxxxx
Blanc blanc-blanc-xxxxxBlanc blanc-blanc-xxxxx
Blanc blanc-blanc-xxxxx
 
Ty’Eisha Jenkins
Ty’Eisha JenkinsTy’Eisha Jenkins
Ty’Eisha Jenkins
 
Power point l'hospitalet
Power point l'hospitaletPower point l'hospitalet
Power point l'hospitalet
 
PPT TIK
PPT TIKPPT TIK
PPT TIK
 
Stregths-Based Seminar copy
Stregths-Based Seminar copyStregths-Based Seminar copy
Stregths-Based Seminar copy
 
언론소비자보호법제정소개
언론소비자보호법제정소개언론소비자보호법제정소개
언론소비자보호법제정소개
 
Masters degree
Masters degreeMasters degree
Masters degree
 
VIVEK
VIVEKVIVEK
VIVEK
 
презентация 7
презентация 7презентация 7
презентация 7
 
Fei pi classement (xs) 16.10.16
Fei pi classement (xs) 16.10.16Fei pi classement (xs) 16.10.16
Fei pi classement (xs) 16.10.16
 

Similaire à SMX Presentation

Are you getting quality reports from your marketing agency?
Are you getting quality reports from your marketing agency?Are you getting quality reports from your marketing agency?
Are you getting quality reports from your marketing agency?Amber Williamson
 
Are you getting quality reports from your marketing agency?
Are you getting quality reports from your marketing agency?Are you getting quality reports from your marketing agency?
Are you getting quality reports from your marketing agency?Digital Willow
 
E Marketing Powerpoint
E Marketing PowerpointE Marketing Powerpoint
E Marketing PowerpointPETITROBOT
 
E Marketing Powerpoint
E Marketing PowerpointE Marketing Powerpoint
E Marketing PowerpointPETITROBOT
 
US Search Advertising Trends in Financial Services
US Search Advertising Trends in Financial ServicesUS Search Advertising Trends in Financial Services
US Search Advertising Trends in Financial ServicesTracy Northcutt
 
Financialservicesussearchtrendsreport 130812134305-phpapp02
Financialservicesussearchtrendsreport 130812134305-phpapp02Financialservicesussearchtrendsreport 130812134305-phpapp02
Financialservicesussearchtrendsreport 130812134305-phpapp02Tracy Northcutt
 
4. Microsoft-Yahoo Search Alliance - Search University 3
4. Microsoft-Yahoo Search Alliance - Search University 34. Microsoft-Yahoo Search Alliance - Search University 3
4. Microsoft-Yahoo Search Alliance - Search University 3Semetis
 
Search Marketing
Search MarketingSearch Marketing
Search Marketingleeza21
 
Techinfini's presentation on SEO(search engine optimization), SEM(search engi...
Techinfini's presentation on SEO(search engine optimization), SEM(search engi...Techinfini's presentation on SEO(search engine optimization), SEM(search engi...
Techinfini's presentation on SEO(search engine optimization), SEM(search engi...TechInfini
 
Microsoft Advertising Bootcamp - Morning Session
Microsoft Advertising Bootcamp - Morning SessionMicrosoft Advertising Bootcamp - Morning Session
Microsoft Advertising Bootcamp - Morning SessionMSFTAdvertising
 
DLSU Manila Technical Digital Marketing Guide
DLSU Manila Technical Digital Marketing GuideDLSU Manila Technical Digital Marketing Guide
DLSU Manila Technical Digital Marketing GuideJomer Gregorio
 
Capturing and leveraging search beyond the blue links - SMX London 2014
Capturing and leveraging search beyond the blue links - SMX London 2014Capturing and leveraging search beyond the blue links - SMX London 2014
Capturing and leveraging search beyond the blue links - SMX London 2014Cedric Chambaz
 
Avenue180 Nalto Digital Marketing Deck
Avenue180 Nalto Digital Marketing DeckAvenue180 Nalto Digital Marketing Deck
Avenue180 Nalto Digital Marketing DeckAvenue180
 
Microsoft bing ads product overview
Microsoft bing ads product overview Microsoft bing ads product overview
Microsoft bing ads product overview Samia Kesseiri
 
SMX@adtech: Trends and Developments — JeffPruitt
SMX@adtech: Trends and Developments — JeffPruittSMX@adtech: Trends and Developments — JeffPruitt
SMX@adtech: Trends and Developments — JeffPruittadtech_fan
 

Similaire à SMX Presentation (20)

Are you getting quality reports from your marketing agency?
Are you getting quality reports from your marketing agency?Are you getting quality reports from your marketing agency?
Are you getting quality reports from your marketing agency?
 
Are you getting quality reports from your marketing agency?
Are you getting quality reports from your marketing agency?Are you getting quality reports from your marketing agency?
Are you getting quality reports from your marketing agency?
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
E Marketing Powerpoint
E Marketing PowerpointE Marketing Powerpoint
E Marketing Powerpoint
 
E Marketing Powerpoint
E Marketing PowerpointE Marketing Powerpoint
E Marketing Powerpoint
 
US Search Advertising Trends in Financial Services
US Search Advertising Trends in Financial ServicesUS Search Advertising Trends in Financial Services
US Search Advertising Trends in Financial Services
 
Financialservicesussearchtrendsreport 130812134305-phpapp02
Financialservicesussearchtrendsreport 130812134305-phpapp02Financialservicesussearchtrendsreport 130812134305-phpapp02
Financialservicesussearchtrendsreport 130812134305-phpapp02
 
4. Microsoft-Yahoo Search Alliance - Search University 3
4. Microsoft-Yahoo Search Alliance - Search University 34. Microsoft-Yahoo Search Alliance - Search University 3
4. Microsoft-Yahoo Search Alliance - Search University 3
 
Search Marketing
Search MarketingSearch Marketing
Search Marketing
 
Techinfini's presentation on SEO(search engine optimization), SEM(search engi...
Techinfini's presentation on SEO(search engine optimization), SEM(search engi...Techinfini's presentation on SEO(search engine optimization), SEM(search engi...
Techinfini's presentation on SEO(search engine optimization), SEM(search engi...
 
unit 1.pptx
unit 1.pptxunit 1.pptx
unit 1.pptx
 
Microsoft Advertising Bootcamp - Morning Session
Microsoft Advertising Bootcamp - Morning SessionMicrosoft Advertising Bootcamp - Morning Session
Microsoft Advertising Bootcamp - Morning Session
 
DLSU Manila Technical Digital Marketing Guide
DLSU Manila Technical Digital Marketing GuideDLSU Manila Technical Digital Marketing Guide
DLSU Manila Technical Digital Marketing Guide
 
Capturing and leveraging search beyond the blue links - SMX London 2014
Capturing and leveraging search beyond the blue links - SMX London 2014Capturing and leveraging search beyond the blue links - SMX London 2014
Capturing and leveraging search beyond the blue links - SMX London 2014
 
SEO vs. PPC
SEO vs. PPC SEO vs. PPC
SEO vs. PPC
 
E marketer SEM
E marketer SEME marketer SEM
E marketer SEM
 
Avenue180 Nalto Digital Marketing Deck
Avenue180 Nalto Digital Marketing DeckAvenue180 Nalto Digital Marketing Deck
Avenue180 Nalto Digital Marketing Deck
 
Microsoft bing ads product overview
Microsoft bing ads product overview Microsoft bing ads product overview
Microsoft bing ads product overview
 
SMX@adtech: Trends and Developments — JeffPruitt
SMX@adtech: Trends and Developments — JeffPruittSMX@adtech: Trends and Developments — JeffPruitt
SMX@adtech: Trends and Developments — JeffPruitt
 
Webmarketing 2011 Forecast
Webmarketing 2011 ForecastWebmarketing 2011 Forecast
Webmarketing 2011 Forecast
 

Plus de Econsultancy

Modern Marketing Model (M3) - 1 year on
Modern Marketing Model (M3) - 1 year onModern Marketing Model (M3) - 1 year on
Modern Marketing Model (M3) - 1 year onEconsultancy
 
The State of Marketing Automation in Australia and New Zealand, in associatio...
The State of Marketing Automation in Australia and New Zealand, in associatio...The State of Marketing Automation in Australia and New Zealand, in associatio...
The State of Marketing Automation in Australia and New Zealand, in associatio...Econsultancy
 
Conversation diagram for Econsultancy's Facebook chatbot
Conversation diagram for Econsultancy's Facebook chatbotConversation diagram for Econsultancy's Facebook chatbot
Conversation diagram for Econsultancy's Facebook chatbotEconsultancy
 
Conversion Rate Optimization Report 2016 by Econsultancy/Redeye
Conversion Rate Optimization Report 2016 by Econsultancy/RedeyeConversion Rate Optimization Report 2016 by Econsultancy/Redeye
Conversion Rate Optimization Report 2016 by Econsultancy/RedeyeEconsultancy
 
Digital Trends and Priorities in the Media and Entertainment Sector
Digital Trends and Priorities in the Media and Entertainment SectorDigital Trends and Priorities in the Media and Entertainment Sector
Digital Trends and Priorities in the Media and Entertainment SectorEconsultancy
 
Key charts from our People-Based Advertising in Australia research
Key charts from our People-Based Advertising in Australia researchKey charts from our People-Based Advertising in Australia research
Key charts from our People-Based Advertising in Australia researchEconsultancy
 
The Rise of Marketing Technologists in Australia and New Zealand
The Rise of Marketing Technologists in Australia and New ZealandThe Rise of Marketing Technologists in Australia and New Zealand
The Rise of Marketing Technologists in Australia and New ZealandEconsultancy
 
Econsultancy Media Budgets Index Slidedeck
Econsultancy Media Budgets Index SlidedeckEconsultancy Media Budgets Index Slidedeck
Econsultancy Media Budgets Index SlidedeckEconsultancy
 
The State of Marketing Attribution in Asia-Pacific
The State of Marketing Attribution in Asia-PacificThe State of Marketing Attribution in Asia-Pacific
The State of Marketing Attribution in Asia-PacificEconsultancy
 
Econsultancy Post Site Redesign
Econsultancy Post Site RedesignEconsultancy Post Site Redesign
Econsultancy Post Site RedesignEconsultancy
 
Econsultancy - Review of Initial Results (ForeSee)
Econsultancy - Review of Initial Results (ForeSee)Econsultancy - Review of Initial Results (ForeSee)
Econsultancy - Review of Initial Results (ForeSee)Econsultancy
 
The Future by Figures
The Future by FiguresThe Future by Figures
The Future by FiguresEconsultancy
 
Digital Transformation: What it is and how to get there
Digital Transformation: What it is and how to get thereDigital Transformation: What it is and how to get there
Digital Transformation: What it is and how to get thereEconsultancy
 
Content marketing for human action
Content marketing for human action Content marketing for human action
Content marketing for human action Econsultancy
 
Digital trends and their impact on content marketing
Digital trends and their impact on content marketingDigital trends and their impact on content marketing
Digital trends and their impact on content marketingEconsultancy
 
M-commerce innovation sample deck
M-commerce innovation sample deckM-commerce innovation sample deck
M-commerce innovation sample deckEconsultancy
 
Social media and relationship development for sales
Social media and relationship development for salesSocial media and relationship development for sales
Social media and relationship development for salesEconsultancy
 
Email Marketing Census 2011 Presentation
Email Marketing Census 2011 PresentationEmail Marketing Census 2011 Presentation
Email Marketing Census 2011 PresentationEconsultancy
 
Econsultancy Future Trends Briefing
Econsultancy Future Trends Briefing Econsultancy Future Trends Briefing
Econsultancy Future Trends Briefing Econsultancy
 
Econsultancy: What We're About
Econsultancy: What We're AboutEconsultancy: What We're About
Econsultancy: What We're AboutEconsultancy
 

Plus de Econsultancy (20)

Modern Marketing Model (M3) - 1 year on
Modern Marketing Model (M3) - 1 year onModern Marketing Model (M3) - 1 year on
Modern Marketing Model (M3) - 1 year on
 
The State of Marketing Automation in Australia and New Zealand, in associatio...
The State of Marketing Automation in Australia and New Zealand, in associatio...The State of Marketing Automation in Australia and New Zealand, in associatio...
The State of Marketing Automation in Australia and New Zealand, in associatio...
 
Conversation diagram for Econsultancy's Facebook chatbot
Conversation diagram for Econsultancy's Facebook chatbotConversation diagram for Econsultancy's Facebook chatbot
Conversation diagram for Econsultancy's Facebook chatbot
 
Conversion Rate Optimization Report 2016 by Econsultancy/Redeye
Conversion Rate Optimization Report 2016 by Econsultancy/RedeyeConversion Rate Optimization Report 2016 by Econsultancy/Redeye
Conversion Rate Optimization Report 2016 by Econsultancy/Redeye
 
Digital Trends and Priorities in the Media and Entertainment Sector
Digital Trends and Priorities in the Media and Entertainment SectorDigital Trends and Priorities in the Media and Entertainment Sector
Digital Trends and Priorities in the Media and Entertainment Sector
 
Key charts from our People-Based Advertising in Australia research
Key charts from our People-Based Advertising in Australia researchKey charts from our People-Based Advertising in Australia research
Key charts from our People-Based Advertising in Australia research
 
The Rise of Marketing Technologists in Australia and New Zealand
The Rise of Marketing Technologists in Australia and New ZealandThe Rise of Marketing Technologists in Australia and New Zealand
The Rise of Marketing Technologists in Australia and New Zealand
 
Econsultancy Media Budgets Index Slidedeck
Econsultancy Media Budgets Index SlidedeckEconsultancy Media Budgets Index Slidedeck
Econsultancy Media Budgets Index Slidedeck
 
The State of Marketing Attribution in Asia-Pacific
The State of Marketing Attribution in Asia-PacificThe State of Marketing Attribution in Asia-Pacific
The State of Marketing Attribution in Asia-Pacific
 
Econsultancy Post Site Redesign
Econsultancy Post Site RedesignEconsultancy Post Site Redesign
Econsultancy Post Site Redesign
 
Econsultancy - Review of Initial Results (ForeSee)
Econsultancy - Review of Initial Results (ForeSee)Econsultancy - Review of Initial Results (ForeSee)
Econsultancy - Review of Initial Results (ForeSee)
 
The Future by Figures
The Future by FiguresThe Future by Figures
The Future by Figures
 
Digital Transformation: What it is and how to get there
Digital Transformation: What it is and how to get thereDigital Transformation: What it is and how to get there
Digital Transformation: What it is and how to get there
 
Content marketing for human action
Content marketing for human action Content marketing for human action
Content marketing for human action
 
Digital trends and their impact on content marketing
Digital trends and their impact on content marketingDigital trends and their impact on content marketing
Digital trends and their impact on content marketing
 
M-commerce innovation sample deck
M-commerce innovation sample deckM-commerce innovation sample deck
M-commerce innovation sample deck
 
Social media and relationship development for sales
Social media and relationship development for salesSocial media and relationship development for sales
Social media and relationship development for sales
 
Email Marketing Census 2011 Presentation
Email Marketing Census 2011 PresentationEmail Marketing Census 2011 Presentation
Email Marketing Census 2011 Presentation
 
Econsultancy Future Trends Briefing
Econsultancy Future Trends Briefing Econsultancy Future Trends Briefing
Econsultancy Future Trends Briefing
 
Econsultancy: What We're About
Econsultancy: What We're AboutEconsultancy: What We're About
Econsultancy: What We're About
 

Dernier

GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfDanny Diep To
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesAurelien Domont, MBA
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOne Monitar
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxShruti Mittal
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
14680-51-4.pdf Good quality CAS Good quality CAS
14680-51-4.pdf Good quality CAS Good quality CAS14680-51-4.pdf Good quality CAS Good quality CAS
14680-51-4.pdf Good quality CAS Good quality CAScathy664059
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
Environmental Impact Of Rotary Screw Compressors
Environmental Impact Of Rotary Screw CompressorsEnvironmental Impact Of Rotary Screw Compressors
Environmental Impact Of Rotary Screw Compressorselgieurope
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterJamesConcepcion7
 
Types of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfTypes of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfASGITConsulting
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...Operational Excellence Consulting
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfJamesConcepcion7
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsKnowledgeSeed
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamArik Fletcher
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...Hector Del Castillo, CPM, CPMM
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 

Dernier (20)

GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
 
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdfWAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and Templates
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptx
 
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptxThe Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
14680-51-4.pdf Good quality CAS Good quality CAS
14680-51-4.pdf Good quality CAS Good quality CAS14680-51-4.pdf Good quality CAS Good quality CAS
14680-51-4.pdf Good quality CAS Good quality CAS
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
Environmental Impact Of Rotary Screw Compressors
Environmental Impact Of Rotary Screw CompressorsEnvironmental Impact Of Rotary Screw Compressors
Environmental Impact Of Rotary Screw Compressors
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare Newsletter
 
Types of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfTypes of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdf
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdf
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applications
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management Team
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 

SMX Presentation

  • 1. UK Search Engine Marketing Landscape 2008 Linus Gregoriadis, Head of Research E-consultancy.com Email: [email_address] Website: www.e-consultancy.com
  • 2.
  • 3.
  • 5.
  • 6. UK Search Market Value – 24% growth for ‘08 Source: E-consultancy Search Engine Marketing Buyer’s Guide
  • 7.
  • 8. Search Engines Some 86% of organisations surveyed are paying to appear on Google’s sponsored listings, showing that Google is maintaining its dominance of the search landscape
  • 9.
  • 10. Which search engines do you pay to advertise on (i.e. PPC?)
  • 11. Search Activity and Search Services
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Objectives and Effectiveness The importance of branding as a primary objective of SEO has increased significantly, jumping from 36% in 2007 to 44% in 2008.
  • 20. What are your primary objectives from Search?
  • 21. What is more important in terms of impact on your brand?
  • 22. Problems and Issues The rising cost of keywords prevents 38% of organisations from being more successful at Paid Search marketing. The biggest barrier to successful SEO is lack of resource.
  • 23. Are rising CPC costs significantly impacting ROI from Paid Search?
  • 24.
  • 25.
  • 26. Questions? Linus Gregoriadis, Head of Research E-consultancy.com Email: [email_address] Website: www.e-consultancy.com