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1 
Knowledge Extraction and Visualization for Integrated 
Monitoring and Identifying Emerging Issues 
Prof. Arno Scharl, Department of New Media Technology 
www.ecoresearch.net/climate Π www.decarbonet.eu 
Media Watch on Climate Change www.ecoresearch.net/climate
2 
Integrated Media Analytics 
Structured 
Unstructured 
Media Watch on Climate Change www.ecoresearch.net/climate
3 
Applications :: Internal Data 
Knowledge Management 
• Faceted and Semantic Search 
• Visualization of Information Flows 
• Automated Document Classification 
• Custom Content Streams for Web Applications 
• Evolving Organizational Memory 
• New Forms of Communication 
and Collaboration 
Media Watch on Climate Change www.ecoresearch.net/climate
4 
Applications :: External Data 
News and Social Media, Stakeholder Web Sites 
• Frequency and Sentiment Analysis 
• Issues, Events, Organizations, Persons, etc. 
• Trend Scouting and Early Warning System 
• WYSDOM Success Metric 
• Brand Reputation Radar 
• Strategic Positioning and Topic Identification 
Media Watch on Climate Change www.ecoresearch.net/climate
5 
News and Social Media Analytics 
 News and social media channels are important interfaces to 
citizens and stakeholders. The NOAA Media Watch analyzes 
and visualizes emerging trends across these online channels 
 To track the impact of dissemination activities, we identify 
relevance and sentiment of online content, measure brand 
reputation and compute communication success metrics 
Media Watch on Climate Change www.ecoresearch.net/climate
6 
Media Watch on Climate Change www.ecoresearch.net/climate
7 
Climate Resilience Toolkit | toolkit.climate.gov 
Media Watch on Climate Change www.ecoresearch.net/climate
8 
Climate Resilience Toolkit | toolkit.climate.gov 
Climate Action Plan 
• Executive Office of the President of the United States 
• National Oceanic and Atmospheric Administration (NOAA) 
• National Aeronautics and Space Administration (NASA) 
Knowledge Extraction and Visualization 
Content aggregator that collects and classifies climate-relevant online content in order 
to provide a visual analytics portal and a faceted search widget for citizens and 
environmental stakeholders to find relevant information resources across the Web 
sites of 13 government agencies and participating climate science centers. 
– National Aeronautics and Space 
Administration 
– National Science Foundation 
– The Smithsonian Institution 
– U.S. Agency for International Development 
– Environmental Protection Agency 
– Department of Energy 
– Department of State 
– Department of Commerce 
– Department of Transportation 
– Department of Agriculture 
– Department of Defense 
– Department of the Interior 
– Department of Health & Human Services 
Media Watch on Climate Change www.ecoresearch.net/climate
9 
Media Watch on Climate Change www.ecoresearch.net/climate
10 
Media Watch on Climate Change www.ecoresearch.net/climate
Media Watch on Climate Change www.ecoresearch.net/climate
12 
Media Watch on Climate Change 
• IDENTIFY major topics associated with 
climate change by different stakeholders: 
NGOs, news media, companies, and citizens 
on Twitter, Facebook, YouTube and Google+ 
• ANALYZE FRAMING by visualizing the lexical, 
geospatial and relational context of 
environmental online coverage 
• MEASURE IMPACT of announcements, 
events, large environmental campaigns 
• TRACK opinion leaders, diffusion processes 
and emerging global and regional trends 
Media Watch on Climate Change www.ecoresearch.net/climate
Media Watch on Climate Change www.ecoresearch.net/climate
14 
Concordance List - Lexical Context 
Media Watch on Climate Change www.ecoresearch.net/climate
15 
Word Tree - Lexical Context 
Media Watch on Climate Change www.ecoresearch.net/climate
16 
Map Projection - Geographic Context 
Media Watch on Climate Change www.ecoresearch.net/climate
17 
Entity Map (Relational Context) 
Media Watch on Climate Change www.ecoresearch.net/climate
18 
Climate Resilience Toolkit | toolkit.climate.gov 
Climate Action Plan 
• Executive Office of the President of the United States 
• National Oceanic and Atmospheric Administration (NOAA) 
• National Aeronautics and Space Administration (NASA) 
Knowledge Extraction and Visualization 
Content aggregator that collects and classifies climate-relevant online content in order 
to provide a visual analytics portal and a faceted search widget for citizens and 
environmental stakeholders to find relevant information resources across the Web 
sites of 13 government agencies and participating climate science centers. 
– National Aeronautics and Space 
Administration 
– National Science Foundation 
– The Smithsonian Institution 
– U.S. Agency for International Development 
– Environmental Protection Agency 
– Department of Energy 
– Department of State 
– Department of Commerce 
– Department of Transportation 
– Department of Agriculture 
– Department of Defense 
– Department of the Interior 
– Department of Health & Human Services 
Media Watch on Climate Change www.ecoresearch.net/climate
webLyzard Stakeholder Dialog and Opinion Model 
www.weblyzard.com/wysdom 
Page Views, Visits (Google Analytics) 
Number of Downloads (UNEP Live Articles) 
Media Watch on Climate Change www.ecoresearch.net/climate
20 
Media Watch on Climate Change 
www.ecoresearch.net/climate 
Department of New Media Technology 
www.modul.ac.at/nmt 
Insight Newsletter 
www.weblyzard.com/newsletter 
E-Mail Contact 
scharl@modul.ac.at 
Twitter 
@DecarboNet 
Media Watch on Climate Change www.ecoresearch.net/climate

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Knowledge Extraction and Visualization for Integrated Monitoring and Identifying Emerging Issues

  • 1. 1 Knowledge Extraction and Visualization for Integrated Monitoring and Identifying Emerging Issues Prof. Arno Scharl, Department of New Media Technology www.ecoresearch.net/climate Π www.decarbonet.eu Media Watch on Climate Change www.ecoresearch.net/climate
  • 2. 2 Integrated Media Analytics Structured Unstructured Media Watch on Climate Change www.ecoresearch.net/climate
  • 3. 3 Applications :: Internal Data Knowledge Management • Faceted and Semantic Search • Visualization of Information Flows • Automated Document Classification • Custom Content Streams for Web Applications • Evolving Organizational Memory • New Forms of Communication and Collaboration Media Watch on Climate Change www.ecoresearch.net/climate
  • 4. 4 Applications :: External Data News and Social Media, Stakeholder Web Sites • Frequency and Sentiment Analysis • Issues, Events, Organizations, Persons, etc. • Trend Scouting and Early Warning System • WYSDOM Success Metric • Brand Reputation Radar • Strategic Positioning and Topic Identification Media Watch on Climate Change www.ecoresearch.net/climate
  • 5. 5 News and Social Media Analytics  News and social media channels are important interfaces to citizens and stakeholders. The NOAA Media Watch analyzes and visualizes emerging trends across these online channels  To track the impact of dissemination activities, we identify relevance and sentiment of online content, measure brand reputation and compute communication success metrics Media Watch on Climate Change www.ecoresearch.net/climate
  • 6. 6 Media Watch on Climate Change www.ecoresearch.net/climate
  • 7. 7 Climate Resilience Toolkit | toolkit.climate.gov Media Watch on Climate Change www.ecoresearch.net/climate
  • 8. 8 Climate Resilience Toolkit | toolkit.climate.gov Climate Action Plan • Executive Office of the President of the United States • National Oceanic and Atmospheric Administration (NOAA) • National Aeronautics and Space Administration (NASA) Knowledge Extraction and Visualization Content aggregator that collects and classifies climate-relevant online content in order to provide a visual analytics portal and a faceted search widget for citizens and environmental stakeholders to find relevant information resources across the Web sites of 13 government agencies and participating climate science centers. – National Aeronautics and Space Administration – National Science Foundation – The Smithsonian Institution – U.S. Agency for International Development – Environmental Protection Agency – Department of Energy – Department of State – Department of Commerce – Department of Transportation – Department of Agriculture – Department of Defense – Department of the Interior – Department of Health & Human Services Media Watch on Climate Change www.ecoresearch.net/climate
  • 9. 9 Media Watch on Climate Change www.ecoresearch.net/climate
  • 10. 10 Media Watch on Climate Change www.ecoresearch.net/climate
  • 11. Media Watch on Climate Change www.ecoresearch.net/climate
  • 12. 12 Media Watch on Climate Change • IDENTIFY major topics associated with climate change by different stakeholders: NGOs, news media, companies, and citizens on Twitter, Facebook, YouTube and Google+ • ANALYZE FRAMING by visualizing the lexical, geospatial and relational context of environmental online coverage • MEASURE IMPACT of announcements, events, large environmental campaigns • TRACK opinion leaders, diffusion processes and emerging global and regional trends Media Watch on Climate Change www.ecoresearch.net/climate
  • 13. Media Watch on Climate Change www.ecoresearch.net/climate
  • 14. 14 Concordance List - Lexical Context Media Watch on Climate Change www.ecoresearch.net/climate
  • 15. 15 Word Tree - Lexical Context Media Watch on Climate Change www.ecoresearch.net/climate
  • 16. 16 Map Projection - Geographic Context Media Watch on Climate Change www.ecoresearch.net/climate
  • 17. 17 Entity Map (Relational Context) Media Watch on Climate Change www.ecoresearch.net/climate
  • 18. 18 Climate Resilience Toolkit | toolkit.climate.gov Climate Action Plan • Executive Office of the President of the United States • National Oceanic and Atmospheric Administration (NOAA) • National Aeronautics and Space Administration (NASA) Knowledge Extraction and Visualization Content aggregator that collects and classifies climate-relevant online content in order to provide a visual analytics portal and a faceted search widget for citizens and environmental stakeholders to find relevant information resources across the Web sites of 13 government agencies and participating climate science centers. – National Aeronautics and Space Administration – National Science Foundation – The Smithsonian Institution – U.S. Agency for International Development – Environmental Protection Agency – Department of Energy – Department of State – Department of Commerce – Department of Transportation – Department of Agriculture – Department of Defense – Department of the Interior – Department of Health & Human Services Media Watch on Climate Change www.ecoresearch.net/climate
  • 19. webLyzard Stakeholder Dialog and Opinion Model www.weblyzard.com/wysdom Page Views, Visits (Google Analytics) Number of Downloads (UNEP Live Articles) Media Watch on Climate Change www.ecoresearch.net/climate
  • 20. 20 Media Watch on Climate Change www.ecoresearch.net/climate Department of New Media Technology www.modul.ac.at/nmt Insight Newsletter www.weblyzard.com/newsletter E-Mail Contact scharl@modul.ac.at Twitter @DecarboNet Media Watch on Climate Change www.ecoresearch.net/climate