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The bottom line
Reminder: report / grading

  Part of the grade is based on a critique
  Start thinking about what to write your critique about.
     i.e. check the “news”
     get an opinion
     think about how to put you opinion across


  What I’m going to be looking at...
     You understanding what is happening
     You understanding the strategic intent (of the firm)
     You having an educated opinion on the choosen strategy
for example:

  New earningsmodels used by new businesses
  How does Costa Crociere react to the accidents with their ships
  Apple’s unorthodox business strategies
  Kodak’s restart
  etc.
So far: Recap
Iterations: Customer insight
Tbl hc4v4
A       B        C




                                                         A!
                                                         A! that gives you B
                                                         A! the B without C
                                                         A! the anti - C
Lili Sukirman: value proposition workshop, Happen 2011
http://blog.8thcolor.com/2011/08/who-are-our-posible-customers/empathy_map/
XPLANE

 Helps relieve bias by shifting the perspective
 Helps to deeply understand who possibly are our customers
 Helps to understand their enviroment
 Helps to find opportunities
 Helps to match value proposition with the customers perspective
So... what’s going on in the heads of your
customers?
Creating value out of insight
V=P*S*T
What is the
problem?

Does the
customer see it
as you do?



V=P*S*T

    Is your solution
    the one they’re
    looking for?
Tbl hc4v4
Coherent design                                         Observations


                              Gain
                                                                                     Gain
                              creators

                              Pain
                                                                                     Pain
                              relievers


                     Value proposition                                   Customer insight

http://www.businessmodelalchemist.com/2012/01/the-customer-value-canvas-v-0-8.html
Exercise: connect the dots
assignment

  Next time we’ll be looking at a method for (pre) calculating value

  Consolidate the outcomes of this session.
     What are the most attractive pains/gains to work on?
     How would that value proposition work?
  Think of a subject for your critique. Check with me next time you
  see me...

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Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 

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  • 2. Reminder: report / grading Part of the grade is based on a critique Start thinking about what to write your critique about. i.e. check the “news” get an opinion think about how to put you opinion across What I’m going to be looking at... You understanding what is happening You understanding the strategic intent (of the firm) You having an educated opinion on the choosen strategy
  • 3. for example: New earningsmodels used by new businesses How does Costa Crociere react to the accidents with their ships Apple’s unorthodox business strategies Kodak’s restart etc.
  • 7. A B C A! A! that gives you B A! the B without C A! the anti - C Lili Sukirman: value proposition workshop, Happen 2011
  • 9. XPLANE Helps relieve bias by shifting the perspective Helps to deeply understand who possibly are our customers Helps to understand their enviroment Helps to find opportunities Helps to match value proposition with the customers perspective
  • 10. So... what’s going on in the heads of your customers?
  • 11. Creating value out of insight
  • 13. What is the problem? Does the customer see it as you do? V=P*S*T Is your solution the one they’re looking for?
  • 15. Coherent design Observations Gain Gain creators Pain Pain relievers Value proposition Customer insight http://www.businessmodelalchemist.com/2012/01/the-customer-value-canvas-v-0-8.html
  • 17. assignment Next time we’ll be looking at a method for (pre) calculating value Consolidate the outcomes of this session. What are the most attractive pains/gains to work on? How would that value proposition work? Think of a subject for your critique. Check with me next time you see me...

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