1. The bottom line

5. making the grade
1 businessmodel canvas
1 large canvas (the canvas should speak for itself)
coherent
not generic
3 min (max!) pitch
1 A4 that explains problem, product, target group, and earning model
1 appraisal of a (business)model or concept
I will provide some starting topics but you may choose your own
4 people per group
you will get the cases in the week before the last lecture.

7. Understanding your customer
$$ !!

8. Promises
zeithalm

10. XPLANE empathy model

11. The Atida case

12. Recap
Customers are an important part of the businessmodel
source of revenue
relations become more important
at the edge of scope
XPLANE
Looking at your product through the customers eye
what does he see, hear, think/feel, say/do?
does it all fit with the model?

13. Next week
Decisionmaking