1. A Texas Tech University
Student Government Campaign,
as BOLD as Texas

2. Presidential Candidate Tyler Patton
set out to create a strong campaign.

3. He needed strong running mates,
endorsed candidates, staff &

4. a strong social media strategy.

5. He recruited Elizabeth Custy to lead
his strategy. Together they created a
victorious campaign.

6. They used their 27 endorsed
senate candidates to create buzz,
awareness & promote.

8. They used their blog, mysga.com,
to keep potential voters updated

9. & posted unique content to make
viewers feel part of the campaign.

10. Facebook consumed the main
conversation strategy,

11. it included: landing pages, fact
Fridays, Q-&-As, photo albums,
biographies

12. &

13. crisis communication actions.

14. The candidate debate was streamed
live on Twitter & USTREAM.

15. They engaged & created an
experience for their potential voters
through

16. a competition to gain the most liked
poster between endorsed candidates,

17. the winning candidate was featured
as the profile picture for the Patton,
Uryasz & Moore Facebook page.

18. They created a Text Message
Reminder System which was
embedded into Facebook.

20. QR Codes were incorporated on their
posters to drive traffic to mysga.com.

21. RCH1&2
PATTON
GA.COM
URYASZ
& MOORE
scan here
for more
information
for STUDENT GOVERNMENT
LEADERSHIP AS BOLD AS TEXAS
VOTING BEGINS
MARCH1&2
MYSGA.COM scan here
for more
information

22. A month later...

23. the, Patton, Uryasz & Moore, team
was the only executive alliance to
enter runoffs.

24. Their plan of action was

25. an infographic to visualize
their platforms,

26. a call-a-thon twice as big
as the general election’s call-a-thon,

27. & a campaign walk teased as a BOLD
STATEMENT to create suspense.

29. With the help of their 27 endorsed
senate candidates and their
501 Facebook Fans
886 Facebook Event Guests
&
with 100,000+ Facebook Post Views
8000+ Views on mysga.com,

30. Patton, Uryasz & Moore and 24 of
their 27 endorsed senate candidates
were victorious.

31. @eCusty
@tpat