The nonprofit sector is seeing a number of emerging resources on the transfer of wealth happening among generations that will impact philanthropy and how to fundraise from next generation givers. Is your organization ready to work side-by-side with multi-generational staff, board members, and other volunteers to leverage these gifts? This session will focus on how to better work with multiple generations within your organization to raise dollars from donors and funders of all kinds. Join Emily Davis, next generation philanthropy’s thought leader and author of Fundraising and the Next Generation to:
• Identify challenges and benefits of having four generations in philanthropy.
• Learn about similarities and differences in multi-generational fundraising communications.
• Gain specific strategies to fundraise from and with the next generation of donors.
8. /emilydavisconsulting /AskEmilyD
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WHAT IS THE GENERATIONAL MIX
GENERATION TRADITIONALISTS
(1900-1945)
BOOMERS
(1946-1964)
GEN XERS
(1965-1980)
MILLENIALS
(1981-1999)
ALSO KNOWN
AS…
Veterans, Silent
Generation, WWII
Generation
Baby
Boomers
Xers Gen Y, Nexters,
Nintendo
Generation
INFLUENCERS World wars, The
Depression
Television,
Vietnam War,
Civil Rights
Movements
Internet,
Madonna, Bill
Gates,
Friends,
Rodney King
Social media,
iPods, 9/11,
American Idol
MARKETING Conservative
imagery, legacy,
family, well-
known brands
Healthy
lifestyle, hard
work, team
work
Inclusive,
straight talk,
environment
images,
multi-channel
Multi-ethnic,
green, sexier,
celebrity