Fundraising 101

Fundraising 101 If you don’t ask you’ll never know…

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]

Who gives? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Giving in 2005 Total: $260 Billion! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Giving USA, 2006

The Fundraising Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Fundraising Plan (con’t) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Statement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Organizational Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing ,[object Object],[object Object],[object Object],[object Object]

Marketing: The message ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing: Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]

Key players ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Players: Board of Directors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Players: Executive Director ,[object Object],[object Object],[object Object],[object Object]

Key Players: Development Director ,[object Object],[object Object],[object Object]

Key Players: Staff and Volunteers ,[object Object],[object Object],[object Object],[object Object],[object Object]

Key Players: Current donors ,[object Object],[object Object],[object Object],[object Object]

Sources of Giving ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Individuals: Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object]

Individuals: Prospect Research ,[object Object],[object Object],[object Object],[object Object],[object Object]

Individuals: Strategies for donors ,[object Object],[object Object],[object Object]

Individuals: Small donor strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Individuals: Medium donor strategies ,[object Object],[object Object],[object Object],[object Object]

Individuals: Major donor strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Giving Pyramid: Number of Donors Major Annual

The Giving Pyramid: Money Raised Annual Gifts Major Gifts 60% 70%

Individuals: Cultivation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Individuals: Asking for the gift ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adapted from Community Resource Center Cultivating Major Gifts

Individuals: Recognition ,[object Object],[object Object],[object Object],[object Object],[object Object]

Individuals: Research websites: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Special events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Specials events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Earned Income ,[object Object],[object Object],[object Object],[object Object]

Corporations ,[object Object],[object Object]

Corporations: Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Corporations: Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Corporations: Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]

Religious Community ,[object Object],[object Object],[object Object],[object Object],[object Object]

Planned Giving ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fundraising for Social Change , Kim Klein, 2001

Campaign Gifts ,[object Object],[object Object],[object Object],[object Object]

Grant seeking ,[object Object],[object Object]

Foundations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Foundations: Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

General Resources: Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

General Resources: Reading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Final Comments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Emily Davis ,[object Object],[object Object],[object Object]

Fundraising 101

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Fundraising 101