SlideShare une entreprise Scribd logo
1  sur  45
Social Media as a
Fundraising Tool
   Emily Davis, MNM
  EDA Consulting LLC
 www.edaconsulting.org
The Power of Social Media




edaconsulting.org     Social Media as a Fundraising Tool
What are your fears?




edaconsulting.org        Social Media as a Fundraising Tool
• Recruitment,
                                         cultivation,
                                         STEWARDSHIP
                                       • Build relationships
                                       • Tell your story
                                       • Bring people into your
                                         organization
                                       • Transparency
                                       • Get feedback
                                       • Cost effective & green
                                       • Quick & easy!

edaconsulting.org   Social Media as a Fundraising Tool
Cons to Using Social Media
                            • Loss of control
                            • Time investment (training,
                              maintenance )
                            • New communication structure
                            • Ideas and opinions that are
                              shared may change over time
                            • Getting staff/board investment
                              in new technology
                            • Transparency
edaconsulting.org    Social Media as a Fundraising Tool
Social Media Lifecycle




edaconsulting.org         Social Media as a Fundraising Tool
Crawl
     Characteristics       Areas of Improvement                   First Steps

 Not using social media    Need basic marketing       1. Develop
  consistently               plan (i.e. branding, print    communications
                             materials, online             strategy (audience,
 Resistant to change        outreach, etc.)               goals & objectives,
                                                           etc.)
 Struggle with control     Leadership-driven
                             change in culture to       1. Listen & develop online
                             adopt online                  presences
                             engagement
                                                        1. Leadership initiated
                                                           discussion about
                                                           engagement




  edaconsulting.org          Social Media as a Fundraising Tool
Walk
   Characteristics      Areas of Improvement                           First Steps

 Using 1 or more       Learn & use best practices              1. Low-risk pilot program
  social media                                                      to demonstrate ROI
  platforms, but not    Focus on 1 – 2 social
  consistently           media platforms                         1. Build implementation
                                                                    capacity internally
 Online presence       Need to link to campaign,
  connected to           program(s), objective(s)                1. Create/revise social
  marketing goals                                                   media policy
                        Need to link goals,
                         objectives, and activities              1. Integrate and
                                                                    document
                        Need to identify audiences                 measurement data

                        Collect data for
                         measurement



  edaconsulting.org         Social Media as a Fundraising Tool
Run
       Characteristics                Areas of                           First Steps
                                    Improvement
 Strategic use of multiple    Need more                          1. Social media staff
  social media tools            sophisticated                         trains & coaches other
                                measurement tools                     org staff
 Part time of full time staff
  for digital communications  Find ways to increase 1. Research more
                               more involvement         sophisticated
 Board using social media     from staff across the    measurement data,
  in governance                organization             tools, and processes

 Social media usage                                               1. Evaluate, revise
  integrated throughout org                                           strategies

 Has developed                                                    1. Share success stories
  relationships &                                                     with other orgs
  technology integration



  edaconsulting.org           Social Media as a Fundraising Tool
Fly
                               Characteristics

      Embracing culture of learning

      Use social media data to help the leadership guide decisions

      Demonstrate clear and compelling results

      Networked with other organizations showing similar success

      Internalized social media communication best practices including:
          Strategy
          Implementation
          Integration
          Evaluation




edaconsulting.org             Social Media as a Fundraising Tool
What do you need for great
             social media work?
• A plan linking efforts to             • Culture that embraces
  programs & mission                      social media
• Selected, targeted                    • Willingness to listen,
  social media platforms                  learn, & adapt
• Skills & commitment to                • Measurement & eval
  using social media                      strategies
• Organizational                        • Ability to take small
  investment                              steps to build from


edaconsulting.org    Social Media as a Fundraising Tool
Ten Tips for Using Social Media




edaconsulting.org   Social Media as a Fundraising Tool
Ten Tips for Using Social Media




edaconsulting.org   Social Media as a Fundraising Tool
Purpose
    Goals & Objectives
    Tools & Implementation
    Engagement
    Insurance
    Measurement

    Elements of a social media plan


edaconsulting.org            Social Media as a Fundraising Tool
Why Plan?
•    Map for activities
•    Explain why you are using social media
•    Measurement
•    Clear guidelines, expectations
•    Other?




edaconsulting.org    Social Media as a Fundraising Tool
Identify Purpose(s)
 Learn more about social media
 Reach a different demographic
 Connect more with a current
  demographic
 Access other research or
  resources
 Promote
  brand/event/idea/product
 Communicate
 Share your story
 Other?


edaconsulting.org       Social Media as a Fundraising Tool
Goal and Objectives
 Increase website traffic
 Sell more product
 Share ideas
 Learn about resources in
  your field
 Promote an event or idea
 Develop your brand
 Test ideas
 Other?


edaconsulting.org     Social Media as a Fundraising Tool
Tools and Implementation
• Blog                                        • Facebook
       – How often will you blog?                     –   Profile/Group/Page
       – What will you blog about?                    –   Who will manage?
       – Who will blog?                               –   Facebook Ads?
• Twitter                                             –   Will you link to Twitter?
       – How often will you tweet?                        Ping?
       – What will you tweet                  • LinkedIn
         about?                                       –   Group and subgroups?
       – How will you track?                          –   Who will you invite to join?
       – Who will you follow?                         –   Who will be admins?
       – Who will tweet?                              –   How often will you post?


edaconsulting.org          Social Media as a Fundraising Tool
Implementation
 Who will manage your social
  media?
 Who will contribute to your social
  media?
           Board members
           Staff members
           Volunteers
           Stakeholders
 Way to tell your organization’s
  story
 Ask questions
 Solicit dialogue

edaconsulting.org           Social Media as a Fundraising Tool
Some Insurance
 Keep it simple, but include:
 Purpose of the social media
  tool or online sharing
 Who can use the online tools
 What is your org’s purpose in
  using these tools
 Examples of information that
  should be shared
 User guidelines
 Consequences for violation(s)
 Reconfirm commitment to
  mission

edaconsulting.org        Social Media as a Fundraising Tool
Evaluation Examples
 Record website hits
 Track with Bit.ly or tinyurl
 Use hashtags to track posts
 Are you listed? (Twibes)
 Facebook Ads
 Feedburner/ Feedblitz
 Record/note how many people:
    Become a fan/ Join a group
    Send links
    Recruit other friends
    Promote on their profile,
     blog, website
 Cost: Care2 ROI calculator
edaconsulting.org     Social Media as a Fundraising Tool
 There is NO judgment about where your organization
  falls on the spectrum. Social media is a process!
 Social media is as much art as it is science.
 Social media is always evolving – emerging technology
  is always changing as is our learning.
 Ten Tips to Using Social Media are a foundation for
  any social media.


edaconsulting.org   Social Media as a Fundraising Tool
Please Don’t
•    Be inauthentic
•    ONLY ask for money
•    Speak at your followers
•    Ignore stakeholder input
•    Make it hard to participate
•    Stray or ignore your plan


edaconsulting.org     Social Media as a Fundraising Tool
Blogging, Twitter,
                    FACEBOOK & Linkedin

edaconsulting.org        Social Media as a Fundraising Tool
Why is a blog useful?
                            • Face & voice to campaigns
                            • Share org news
                            • Build community
                            • Tell your story
                            • Personal connection
                            • Deepen relationships
                            • Share opinions & personalize work
                            • Organizational history online
                            • Internal, organizational
                              communications
                            • Dynamic content

edaconsulting.org        Social Media as a Fundraising Tool
Blogging Stats for Fundraisers
• 12 million Americans                 • Online 6% more than
  blog                                   average Internet user
• Over half of Americans               • Incomes greater than
  read blogs                             $75,000
• 11% more likely to                   • 55% more visitors
  purchase online then                 • 97% more links to
  the average Internet                   website – drives traffic
  user                                   & SEO
• Make more purchases
  online
edaconsulting.org   Social Media as a Fundraising Tool
Blog Best Practices
                                           • Plan and be consistent
                                           • Two-way
                                             communication
                                           • Everyone participates
                                           • Network within the
                                             blogging community
                                           • Let go of some control
                                           • Promote your blog
                                           • Cross communicate
edaconsulting.org       Social Media as a Fundraising Tool
Sample Blog Topics
• Organizational announcements
• Program and organizational successes
• News and resources related to organizational
  mission – ask permission!
• Volunteer/board/client spotlights
• Videos and interviews
• Call for support – donations, volunteers, board
  recruitment
• Guest opinions

edaconsulting.org       Social Media as a Fundraising Tool
What is Twitter?
• Microblogging
• Real time access to info
• Succinct communication
  (140 characters)
• Branding
• Marketing & outreach
• Education
• Online community
• Donor engagement

edaconsulting.org      Social Media as a Fundraising Tool
Why Use Twitter?
• 4 billion tweets in first               • Access new audiences
  quarter of 2010                         • Ask and listen to what
• Viral recs                                people are talking about
• Build a network easily                  • Get advice
• Recruit people Share                    • Learn from others
  links & ideas quickly                   • Promote your website
                                            other partner website and
• Low-cost                                  knowledge
• Provide information                     • Hone your messaging for
  across networks                           programs and fundraising
• Education

edaconsulting.org      Social Media as a Fundraising Tool
Creating Content
                             • Ask questions of yourself
                             • Watch what others post about
                             • Ask people what they are
                               interested in
                             • Follow topics
                             • Retweet!
                             • Blog posts
                             • Website content
                             • Pictures

edaconsulting.org      Social Media as a Fundraising Tool
Twitter To Dos
•    Tweet 5 – 20 times per day (includes RTs)
•    Identify hashtags
•    Thank those who follow you thru DM
•    Search for people to follow
•    Choose a social media dashboard tool
•    Share info with people beyond your inner circle
•    Explore lists
•    Paper.li

edaconsulting.org     Social Media as a Fundraising Tool
Tweetraising
• Twestival: Raised
  $250,000 for charity:
  water (2009)
• Tweetsgiving: $11,000 in
  48 hours
• Twollars
• Tweet4Good
• Challenges
• Matching gifts

edaconsulting.org    Social Media as a Fundraising Tool
edaconsulting.org   Social Media as a Fundraising Tool
Facebook Pages
• Fans instead of Friends               • Content shows up in
• Page = Business profile                 fans’ walls
• Share – badges, thru                  • Recommended for
  profile wall                            businesses, npos,
• Applications (i.e.                      celebrities, brands
  Twitter)                              • Purchase ads for
• Event creation                          promotion
                                        • Become a fan of other
                                          pages

edaconsulting.org    Social Media as a Fundraising Tool
Facebook Cause
• 46% increase in online
  giving between 2008 &
  2009
• Nonprofits have raised
  $26 million using                      • Specific calls to action
  Causes                                 • Project-based
• Causes can now publish                   campaigns
  to news feeds                          • Peer-to-peer
• Portal to your website                   fundraising (birthdays)

edaconsulting.org     Social Media as a Fundraising Tool
Facebook Cause
• 2.3 million monthly users              How to…
• Nonprofits have raised                 •http://www.youtube.com/
  $30 million using Causes               watch?v=GmLwBNEqmcg
• Specific calls to action               •http://www.fundraising12
• Project-based campaigns                3.org/article/starting-
• Peer-to-peer fundraising               cause-facebook
• Share stories & track
  success
• Portal to your website

edaconsulting.org     Social Media as a Fundraising Tool
edaconsulting.org   Social Media as a Fundraising Tool
Why Use LinkedIn?
• Groups provide                          • Provide information
  resources (give and                       across networks
  receive)                                • Education
• Learn from others                       • Access new audiences
• Build a network easily                  • Ask and listen to what
• Recruit people                            people are talking about
                                          • Promote your mission
• Share links & ideas
                                          • Hone your messaging
  quickly
                                          • Low-cost/ FREE!



edaconsulting.org      Social Media as a Fundraising Tool
LinkedIn Groups
• Similar to Facebook
• Create subgroups
• Create discussion
  topics
• Share news links
• Ask questions
• Share organizational
  news
edaconsulting.org     Social Media as a Fundraising Tool
Understanding Social Networks
“Organizations don’t have to create… social
     networks; they exist all around us in a
    variety of forms. Networked Nonprofits
  strengthen and expand these networks by
     building relationships within them to
      engage and activate them for their
       organizations’ efforts. Networked
     Nonprofits also know how to identify,
     reach, and cultivate the influencers in
   their social networks, which is the key to
          growing very big quickly and
    inexpensively.” (Fine and Kanter, 2010)

edaconsulting.org      Social Media as a Fundraising Tool
Social Media Examples




edaconsulting.org         Social Media as a Fundraising Tool
Print Resources
• Fundraising and the Next
  Generation
• The Networked Nonprofit
• I’m on Facebook, Now What?
• I’m on LinkedIn, Now What?
• Mobilizing Youth 2.0
• The Complete Facebook Guide
  for Small Nonprofits
• Twitter Jump Start: The
  Complete Guide for Small
  Nonprofits

edaconsulting.org      Social Media as a Fundraising Tool
Online Resources
• Socialbrite.com
• IdealWare
• Mashable.com
• Nonprofit Technology Network (NTEN)
• Alltop Nonprofit
• Beth Kanter: http://beth.typepad.com/
• Social Media Plan Outline:
  www.ideaencore.com
• www.delicious.com/coloradononprofithelpdesk
• A. Fine Blog
• frogloop

edaconsulting.org      Social Media as a Fundraising Tool
Thank You!
                                      Emily Davis, MNM
                                     EDA Consulting LLC
                                        (720) 515-0581
                                   emily@edaconsulting.org
                                    www.edaconsulting.org
                                  www.edaconsulting.org/blog
                                               s
                                  www.Facebook.com/edanpo
                                           consulting
                                   Twitter: @edaconsulting

edaconsulting.org    Social Media as a Fundraising Tool

Contenu connexe

Tendances

Digital Strategy & Social Media Fact Sheet - Booz Allen
Digital Strategy & Social Media Fact Sheet - Booz AllenDigital Strategy & Social Media Fact Sheet - Booz Allen
Digital Strategy & Social Media Fact Sheet - Booz AllenSteve Radick
 
Permanently disabled jockey fund social media plan
Permanently disabled jockey fund   social media planPermanently disabled jockey fund   social media plan
Permanently disabled jockey fund social media planrlabeck
 
Using Social Media To Make Your Event Successful
Using Social Media To Make Your Event SuccessfulUsing Social Media To Make Your Event Successful
Using Social Media To Make Your Event SuccessfulRun2LIVE, Inc.
 
Cookies, Convening, and Coffee: Measuring the Networked Nonprofit
Cookies, Convening, and Coffee:  Measuring the Networked NonprofitCookies, Convening, and Coffee:  Measuring the Networked Nonprofit
Cookies, Convening, and Coffee: Measuring the Networked NonprofitBeth Kanter
 
Rugby World Cup 2011 twitter analysis
Rugby World Cup 2011 twitter analysisRugby World Cup 2011 twitter analysis
Rugby World Cup 2011 twitter analysisiGo2 Pty Ltd
 
Master Class Slides: Nonprofit Leadership Institute
Master Class Slides: Nonprofit Leadership InstituteMaster Class Slides: Nonprofit Leadership Institute
Master Class Slides: Nonprofit Leadership InstituteBeth Kanter
 
Social Media for Education: Walk before you run - AMA Higher Education
Social Media for Education: Walk before you run - AMA Higher EducationSocial Media for Education: Walk before you run - AMA Higher Education
Social Media for Education: Walk before you run - AMA Higher Educatione-storm international
 
Social Media Training for Corporate organizations
Social Media Training for Corporate organizationsSocial Media Training for Corporate organizations
Social Media Training for Corporate organizationsStephen Dill
 
Social Media Training for Academic organizations
Social Media Training for Academic organizationsSocial Media Training for Academic organizations
Social Media Training for Academic organizationsStephen Dill
 
How to Develop a Social Media Strategy
How to Develop a Social Media StrategyHow to Develop a Social Media Strategy
How to Develop a Social Media StrategyBrittany Smith
 
Thrive on Jive: 6 Pillars of Social Media Marketing Success
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessThrive on Jive: 6 Pillars of Social Media Marketing Success
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
 
Foundation Center DC
Foundation Center DCFoundation Center DC
Foundation Center DCBeth Kanter
 
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Sandra Fathi
 
Strategic enrolment management & social media symposium july11
Strategic enrolment management & social media symposium july11Strategic enrolment management & social media symposium july11
Strategic enrolment management & social media symposium july11TEDx Adventure Catalyst
 
Adopting Web2.0 2008 Trends & Best Practices
Adopting Web2.0 2008 Trends & Best PracticesAdopting Web2.0 2008 Trends & Best Practices
Adopting Web2.0 2008 Trends & Best PracticesArunavh Palchaudhuri
 
Enterprise 2.0 Harnessing Social Media
Enterprise 2.0   Harnessing Social MediaEnterprise 2.0   Harnessing Social Media
Enterprise 2.0 Harnessing Social MediaLjuba Bogdanovich
 
Social Media For Km Round Table
Social Media   For Km Round TableSocial Media   For Km Round Table
Social Media For Km Round Tableguest82d551
 
Measuring Networked Nonprofit: Peer Group 1 - Session 1
Measuring Networked Nonprofit:  Peer Group 1 - Session 1Measuring Networked Nonprofit:  Peer Group 1 - Session 1
Measuring Networked Nonprofit: Peer Group 1 - Session 1Beth Kanter
 

Tendances (20)

Museum Social Media Planning Worksheet
Museum Social Media Planning WorksheetMuseum Social Media Planning Worksheet
Museum Social Media Planning Worksheet
 
Digital Strategy & Social Media Fact Sheet - Booz Allen
Digital Strategy & Social Media Fact Sheet - Booz AllenDigital Strategy & Social Media Fact Sheet - Booz Allen
Digital Strategy & Social Media Fact Sheet - Booz Allen
 
Permanently disabled jockey fund social media plan
Permanently disabled jockey fund   social media planPermanently disabled jockey fund   social media plan
Permanently disabled jockey fund social media plan
 
Social Media Activation
Social Media ActivationSocial Media Activation
Social Media Activation
 
Using Social Media To Make Your Event Successful
Using Social Media To Make Your Event SuccessfulUsing Social Media To Make Your Event Successful
Using Social Media To Make Your Event Successful
 
Cookies, Convening, and Coffee: Measuring the Networked Nonprofit
Cookies, Convening, and Coffee:  Measuring the Networked NonprofitCookies, Convening, and Coffee:  Measuring the Networked Nonprofit
Cookies, Convening, and Coffee: Measuring the Networked Nonprofit
 
Rugby World Cup 2011 twitter analysis
Rugby World Cup 2011 twitter analysisRugby World Cup 2011 twitter analysis
Rugby World Cup 2011 twitter analysis
 
Master Class Slides: Nonprofit Leadership Institute
Master Class Slides: Nonprofit Leadership InstituteMaster Class Slides: Nonprofit Leadership Institute
Master Class Slides: Nonprofit Leadership Institute
 
Social Media for Education: Walk before you run - AMA Higher Education
Social Media for Education: Walk before you run - AMA Higher EducationSocial Media for Education: Walk before you run - AMA Higher Education
Social Media for Education: Walk before you run - AMA Higher Education
 
Social Media Training for Corporate organizations
Social Media Training for Corporate organizationsSocial Media Training for Corporate organizations
Social Media Training for Corporate organizations
 
Social Media Training for Academic organizations
Social Media Training for Academic organizationsSocial Media Training for Academic organizations
Social Media Training for Academic organizations
 
How to Develop a Social Media Strategy
How to Develop a Social Media StrategyHow to Develop a Social Media Strategy
How to Develop a Social Media Strategy
 
Thrive on Jive: 6 Pillars of Social Media Marketing Success
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessThrive on Jive: 6 Pillars of Social Media Marketing Success
Thrive on Jive: 6 Pillars of Social Media Marketing Success
 
Foundation Center DC
Foundation Center DCFoundation Center DC
Foundation Center DC
 
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...
 
Strategic enrolment management & social media symposium july11
Strategic enrolment management & social media symposium july11Strategic enrolment management & social media symposium july11
Strategic enrolment management & social media symposium july11
 
Adopting Web2.0 2008 Trends & Best Practices
Adopting Web2.0 2008 Trends & Best PracticesAdopting Web2.0 2008 Trends & Best Practices
Adopting Web2.0 2008 Trends & Best Practices
 
Enterprise 2.0 Harnessing Social Media
Enterprise 2.0   Harnessing Social MediaEnterprise 2.0   Harnessing Social Media
Enterprise 2.0 Harnessing Social Media
 
Social Media For Km Round Table
Social Media   For Km Round TableSocial Media   For Km Round Table
Social Media For Km Round Table
 
Measuring Networked Nonprofit: Peer Group 1 - Session 1
Measuring Networked Nonprofit:  Peer Group 1 - Session 1Measuring Networked Nonprofit:  Peer Group 1 - Session 1
Measuring Networked Nonprofit: Peer Group 1 - Session 1
 

En vedette

From Jitterbug to Twitter: Engaging Every Generation
From Jitterbug to Twitter: Engaging Every GenerationFrom Jitterbug to Twitter: Engaging Every Generation
From Jitterbug to Twitter: Engaging Every GenerationEmily Davis Consulting
 
T4 t social media as a fundraising tool 3.19.13
T4 t social media as a fundraising tool 3.19.13T4 t social media as a fundraising tool 3.19.13
T4 t social media as a fundraising tool 3.19.13Emily Davis Consulting
 
Social Media as a Fundraising Strategy
Social Media as a Fundraising StrategySocial Media as a Fundraising Strategy
Social Media as a Fundraising StrategyEmily Davis Consulting
 
Leadership Saratoga: Fundraising & the Next Generation
Leadership Saratoga: Fundraising & the Next GenerationLeadership Saratoga: Fundraising & the Next Generation
Leadership Saratoga: Fundraising & the Next GenerationEmily Davis Consulting
 
Board Ambassadorship: Ensuring Necessary Resources
Board Ambassadorship: Ensuring Necessary ResourcesBoard Ambassadorship: Ensuring Necessary Resources
Board Ambassadorship: Ensuring Necessary ResourcesEmily Davis Consulting
 
Board Ambassadorship: Ensuring Necessary Resources
Board Ambassadorship: Ensuring Necessary ResourcesBoard Ambassadorship: Ensuring Necessary Resources
Board Ambassadorship: Ensuring Necessary ResourcesEmily Davis Consulting
 
Board Ambassadors: Ensuring Necessary Resources
Board Ambassadors: Ensuring Necessary ResourcesBoard Ambassadors: Ensuring Necessary Resources
Board Ambassadors: Ensuring Necessary ResourcesEmily Davis Consulting
 
Social Media As A Fundraising Tool Webinar Training 5.6.09
Social Media As A Fundraising Tool Webinar Training 5.6.09Social Media As A Fundraising Tool Webinar Training 5.6.09
Social Media As A Fundraising Tool Webinar Training 5.6.09Emily Davis Consulting
 
Board Recruitment (and Engagement) that Rocks!
Board Recruitment (and Engagement) that Rocks!Board Recruitment (and Engagement) that Rocks!
Board Recruitment (and Engagement) that Rocks!Emily Davis Consulting
 
Fundamentals of Passive and Active Sonar Technical Training Short Course Sampler
Fundamentals of Passive and Active Sonar Technical Training Short Course SamplerFundamentals of Passive and Active Sonar Technical Training Short Course Sampler
Fundamentals of Passive and Active Sonar Technical Training Short Course SamplerJim Jenkins
 

En vedette (14)

From Jitterbug to Twitter: Engaging Every Generation
From Jitterbug to Twitter: Engaging Every GenerationFrom Jitterbug to Twitter: Engaging Every Generation
From Jitterbug to Twitter: Engaging Every Generation
 
T4 t social media as a fundraising tool 3.19.13
T4 t social media as a fundraising tool 3.19.13T4 t social media as a fundraising tool 3.19.13
T4 t social media as a fundraising tool 3.19.13
 
Social Media as a Fundraising Strategy
Social Media as a Fundraising StrategySocial Media as a Fundraising Strategy
Social Media as a Fundraising Strategy
 
Philanthropy's Next Generation Now
Philanthropy's Next Generation NowPhilanthropy's Next Generation Now
Philanthropy's Next Generation Now
 
Leadership Saratoga: Fundraising & the Next Generation
Leadership Saratoga: Fundraising & the Next GenerationLeadership Saratoga: Fundraising & the Next Generation
Leadership Saratoga: Fundraising & the Next Generation
 
Governance Essentials for Success
Governance Essentials for SuccessGovernance Essentials for Success
Governance Essentials for Success
 
Board Ambassadorship: Ensuring Necessary Resources
Board Ambassadorship: Ensuring Necessary ResourcesBoard Ambassadorship: Ensuring Necessary Resources
Board Ambassadorship: Ensuring Necessary Resources
 
Board Ambassadorship: Ensuring Necessary Resources
Board Ambassadorship: Ensuring Necessary ResourcesBoard Ambassadorship: Ensuring Necessary Resources
Board Ambassadorship: Ensuring Necessary Resources
 
Board Ambassadors: Ensuring Necessary Resources
Board Ambassadors: Ensuring Necessary ResourcesBoard Ambassadors: Ensuring Necessary Resources
Board Ambassadors: Ensuring Necessary Resources
 
Social Media As A Fundraising Tool Webinar Training 5.6.09
Social Media As A Fundraising Tool Webinar Training 5.6.09Social Media As A Fundraising Tool Webinar Training 5.6.09
Social Media As A Fundraising Tool Webinar Training 5.6.09
 
Board Recruitment (and Engagement) that Rocks!
Board Recruitment (and Engagement) that Rocks!Board Recruitment (and Engagement) that Rocks!
Board Recruitment (and Engagement) that Rocks!
 
Governance Essentials for Success
Governance Essentials for SuccessGovernance Essentials for Success
Governance Essentials for Success
 
Fundamentals of Passive and Active Sonar Technical Training Short Course Sampler
Fundamentals of Passive and Active Sonar Technical Training Short Course SamplerFundamentals of Passive and Active Sonar Technical Training Short Course Sampler
Fundamentals of Passive and Active Sonar Technical Training Short Course Sampler
 
Engaging the YNPN Alumni Network
Engaging the YNPN Alumni NetworkEngaging the YNPN Alumni Network
Engaging the YNPN Alumni Network
 

Similaire à Social Media as a Fundraising Tool

Using Social Media/Technology to Increase Access to Services
Using Social Media/Technology to Increase Access to ServicesUsing Social Media/Technology to Increase Access to Services
Using Social Media/Technology to Increase Access to ServicesEmily Davis Consulting
 
Crawl, Walk, Run to Social Media Success
Crawl, Walk, Run to Social Media Success Crawl, Walk, Run to Social Media Success
Crawl, Walk, Run to Social Media Success Emily Davis Consulting
 
Knight Foundation
Knight FoundationKnight Foundation
Knight FoundationBeth Kanter
 
Furniture Makers Talk
Furniture Makers TalkFurniture Makers Talk
Furniture Makers TalkSocialB
 
Leading on Social Platforms, by Beth Kanter
Leading on Social Platforms, by Beth KanterLeading on Social Platforms, by Beth Kanter
Leading on Social Platforms, by Beth KanterKDMC
 
Recruitment through Social Media
Recruitment through Social MediaRecruitment through Social Media
Recruitment through Social MediaArindam Ghose
 
Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...
Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...
Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...CanadaHelps / MyCharityConnects
 
Communications strategy and social media for reseachers
Communications strategy and social media for reseachersCommunications strategy and social media for reseachers
Communications strategy and social media for reseachersJames Georgalakis
 
Barnes Overview
Barnes OverviewBarnes Overview
Barnes OverviewAmy Barnes
 
Chorus america social media step by step
Chorus america social media step by stepChorus america social media step by step
Chorus america social media step by stepDevon Smith
 
Packard Foundation OE Peer Learning Group
Packard Foundation OE Peer Learning GroupPackard Foundation OE Peer Learning Group
Packard Foundation OE Peer Learning GroupBeth Kanter
 
North Carolina Tech For Good Workshop
North Carolina Tech For Good WorkshopNorth Carolina Tech For Good Workshop
North Carolina Tech For Good WorkshopBeth Kanter
 
A Strategic Approach To Social Media For Your Business
A Strategic Approach To Social Media For Your BusinessA Strategic Approach To Social Media For Your Business
A Strategic Approach To Social Media For Your BusinessBua Consulting
 
Building Your Social Media Strategy
Building Your Social Media StrategyBuilding Your Social Media Strategy
Building Your Social Media StrategyParasolCC
 
Allstate Foundation
Allstate FoundationAllstate Foundation
Allstate FoundationBeth Kanter
 
Networked Capacity Building
Networked Capacity BuildingNetworked Capacity Building
Networked Capacity BuildingBeth Kanter
 
Social Media Presentation Gt Vfinal
Social Media Presentation Gt VfinalSocial Media Presentation Gt Vfinal
Social Media Presentation Gt VfinalDanny Miller
 

Similaire à Social Media as a Fundraising Tool (20)

Using Social Media/Technology to Increase Access to Services
Using Social Media/Technology to Increase Access to ServicesUsing Social Media/Technology to Increase Access to Services
Using Social Media/Technology to Increase Access to Services
 
Crawl, Walk, Run to Social Media Success
Crawl, Walk, Run to Social Media Success Crawl, Walk, Run to Social Media Success
Crawl, Walk, Run to Social Media Success
 
Knight Foundation
Knight FoundationKnight Foundation
Knight Foundation
 
Furniture Makers Talk
Furniture Makers TalkFurniture Makers Talk
Furniture Makers Talk
 
Leading on Social Platforms, by Beth Kanter
Leading on Social Platforms, by Beth KanterLeading on Social Platforms, by Beth Kanter
Leading on Social Platforms, by Beth Kanter
 
N2Vlabs Talks
N2Vlabs TalksN2Vlabs Talks
N2Vlabs Talks
 
Recruitment through Social Media
Recruitment through Social MediaRecruitment through Social Media
Recruitment through Social Media
 
Aenc tech 20.12 social media marni blythe
Aenc tech 20.12 social media marni blytheAenc tech 20.12 social media marni blythe
Aenc tech 20.12 social media marni blythe
 
Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...
Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...
Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...
 
Communications strategy and social media for reseachers
Communications strategy and social media for reseachersCommunications strategy and social media for reseachers
Communications strategy and social media for reseachers
 
Strategy Map Day 1
Strategy Map  Day 1Strategy Map  Day 1
Strategy Map Day 1
 
Barnes Overview
Barnes OverviewBarnes Overview
Barnes Overview
 
Chorus america social media step by step
Chorus america social media step by stepChorus america social media step by step
Chorus america social media step by step
 
Packard Foundation OE Peer Learning Group
Packard Foundation OE Peer Learning GroupPackard Foundation OE Peer Learning Group
Packard Foundation OE Peer Learning Group
 
North Carolina Tech For Good Workshop
North Carolina Tech For Good WorkshopNorth Carolina Tech For Good Workshop
North Carolina Tech For Good Workshop
 
A Strategic Approach To Social Media For Your Business
A Strategic Approach To Social Media For Your BusinessA Strategic Approach To Social Media For Your Business
A Strategic Approach To Social Media For Your Business
 
Building Your Social Media Strategy
Building Your Social Media StrategyBuilding Your Social Media Strategy
Building Your Social Media Strategy
 
Allstate Foundation
Allstate FoundationAllstate Foundation
Allstate Foundation
 
Networked Capacity Building
Networked Capacity BuildingNetworked Capacity Building
Networked Capacity Building
 
Social Media Presentation Gt Vfinal
Social Media Presentation Gt VfinalSocial Media Presentation Gt Vfinal
Social Media Presentation Gt Vfinal
 

Plus de Emily Davis Consulting

BoardSource Strategic Planning Webinar Nov 2019
BoardSource Strategic Planning Webinar Nov 2019BoardSource Strategic Planning Webinar Nov 2019
BoardSource Strategic Planning Webinar Nov 2019Emily Davis Consulting
 
Joining the Team: Covering Your Governance Bases (CBCA)
Joining the Team: Covering Your Governance Bases (CBCA)Joining the Team: Covering Your Governance Bases (CBCA)
Joining the Team: Covering Your Governance Bases (CBCA)Emily Davis Consulting
 
Nonprofit Governance Practices and Structures that Work: Shared Leadership, O...
Nonprofit Governance Practices and Structures that Work: Shared Leadership, O...Nonprofit Governance Practices and Structures that Work: Shared Leadership, O...
Nonprofit Governance Practices and Structures that Work: Shared Leadership, O...Emily Davis Consulting
 
BoardSource Foundation Governance February 2019
BoardSource Foundation Governance February 2019BoardSource Foundation Governance February 2019
BoardSource Foundation Governance February 2019Emily Davis Consulting
 
Ensuring Necessary Resources: Board Ambassadors (October 2017)
Ensuring Necessary Resources: Board Ambassadors (October 2017)Ensuring Necessary Resources: Board Ambassadors (October 2017)
Ensuring Necessary Resources: Board Ambassadors (October 2017)Emily Davis Consulting
 
Adobe Board Service 101 - September 2017
Adobe Board Service 101 - September 2017Adobe Board Service 101 - September 2017
Adobe Board Service 101 - September 2017Emily Davis Consulting
 
Theory of Change: Strategic Planning for Nonprofit Organizations
Theory of Change: Strategic Planning for Nonprofit OrganizationsTheory of Change: Strategic Planning for Nonprofit Organizations
Theory of Change: Strategic Planning for Nonprofit OrganizationsEmily Davis Consulting
 
Governance Essentials: Ensuring Necessary Resources
Governance Essentials: Ensuring Necessary ResourcesGovernance Essentials: Ensuring Necessary Resources
Governance Essentials: Ensuring Necessary ResourcesEmily Davis Consulting
 
Shared Leadership Between Board and Staff
Shared Leadership Between Board and StaffShared Leadership Between Board and Staff
Shared Leadership Between Board and StaffEmily Davis Consulting
 
Board Ambassadorship: Ensuring Necessary Resources
Board Ambassadorship: Ensuring Necessary ResourcesBoard Ambassadorship: Ensuring Necessary Resources
Board Ambassadorship: Ensuring Necessary ResourcesEmily Davis Consulting
 
The Art and Science of Nonprofit Networking
The Art and Science of Nonprofit NetworkingThe Art and Science of Nonprofit Networking
The Art and Science of Nonprofit NetworkingEmily Davis Consulting
 
Building a Digital Fundraising Strategy
Building a Digital Fundraising StrategyBuilding a Digital Fundraising Strategy
Building a Digital Fundraising StrategyEmily Davis Consulting
 
Board Ambassadors: Ensuring Necessary Resources
Board Ambassadors: Ensuring Necessary ResourcesBoard Ambassadors: Ensuring Necessary Resources
Board Ambassadors: Ensuring Necessary ResourcesEmily Davis Consulting
 
The Board's Role in Fundraising (Webinar)
The Board's Role in Fundraising (Webinar)The Board's Role in Fundraising (Webinar)
The Board's Role in Fundraising (Webinar)Emily Davis Consulting
 
International Governance Foundations for Success
International Governance Foundations for SuccessInternational Governance Foundations for Success
International Governance Foundations for SuccessEmily Davis Consulting
 

Plus de Emily Davis Consulting (20)

BoardSource Strategic Planning Webinar Nov 2019
BoardSource Strategic Planning Webinar Nov 2019BoardSource Strategic Planning Webinar Nov 2019
BoardSource Strategic Planning Webinar Nov 2019
 
Joining the Team: Covering Your Governance Bases (CBCA)
Joining the Team: Covering Your Governance Bases (CBCA)Joining the Team: Covering Your Governance Bases (CBCA)
Joining the Team: Covering Your Governance Bases (CBCA)
 
Nonprofit Governance Practices and Structures that Work: Shared Leadership, O...
Nonprofit Governance Practices and Structures that Work: Shared Leadership, O...Nonprofit Governance Practices and Structures that Work: Shared Leadership, O...
Nonprofit Governance Practices and Structures that Work: Shared Leadership, O...
 
Essentials in Governance Excellence
Essentials in Governance ExcellenceEssentials in Governance Excellence
Essentials in Governance Excellence
 
BoardSource Foundation Governance February 2019
BoardSource Foundation Governance February 2019BoardSource Foundation Governance February 2019
BoardSource Foundation Governance February 2019
 
Ensuring Necessary Resources: Board Ambassadors (October 2017)
Ensuring Necessary Resources: Board Ambassadors (October 2017)Ensuring Necessary Resources: Board Ambassadors (October 2017)
Ensuring Necessary Resources: Board Ambassadors (October 2017)
 
Adobe Board Service 101 - September 2017
Adobe Board Service 101 - September 2017Adobe Board Service 101 - September 2017
Adobe Board Service 101 - September 2017
 
Theory of Change: Strategic Planning for Nonprofit Organizations
Theory of Change: Strategic Planning for Nonprofit OrganizationsTheory of Change: Strategic Planning for Nonprofit Organizations
Theory of Change: Strategic Planning for Nonprofit Organizations
 
Governance Essentials: Ensuring Necessary Resources
Governance Essentials: Ensuring Necessary ResourcesGovernance Essentials: Ensuring Necessary Resources
Governance Essentials: Ensuring Necessary Resources
 
Shared Leadership Between Board and Staff
Shared Leadership Between Board and StaffShared Leadership Between Board and Staff
Shared Leadership Between Board and Staff
 
Board Ambassadorship: Ensuring Necessary Resources
Board Ambassadorship: Ensuring Necessary ResourcesBoard Ambassadorship: Ensuring Necessary Resources
Board Ambassadorship: Ensuring Necessary Resources
 
Essentials in Governance Excellence
Essentials in Governance ExcellenceEssentials in Governance Excellence
Essentials in Governance Excellence
 
Building the Board Bench
Building the Board BenchBuilding the Board Bench
Building the Board Bench
 
The Art and Science of Nonprofit Networking
The Art and Science of Nonprofit NetworkingThe Art and Science of Nonprofit Networking
The Art and Science of Nonprofit Networking
 
Building a Digital Fundraising Strategy
Building a Digital Fundraising StrategyBuilding a Digital Fundraising Strategy
Building a Digital Fundraising Strategy
 
Board Ambassadors: Ensuring Necessary Resources
Board Ambassadors: Ensuring Necessary ResourcesBoard Ambassadors: Ensuring Necessary Resources
Board Ambassadors: Ensuring Necessary Resources
 
Philanthropy's Next Generation Now
Philanthropy's Next Generation NowPhilanthropy's Next Generation Now
Philanthropy's Next Generation Now
 
Better Board Meetings
Better Board MeetingsBetter Board Meetings
Better Board Meetings
 
The Board's Role in Fundraising (Webinar)
The Board's Role in Fundraising (Webinar)The Board's Role in Fundraising (Webinar)
The Board's Role in Fundraising (Webinar)
 
International Governance Foundations for Success
International Governance Foundations for SuccessInternational Governance Foundations for Success
International Governance Foundations for Success
 

Dernier

Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 

Dernier (20)

Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 

Social Media as a Fundraising Tool

  • 1. Social Media as a Fundraising Tool Emily Davis, MNM EDA Consulting LLC www.edaconsulting.org
  • 2. The Power of Social Media edaconsulting.org Social Media as a Fundraising Tool
  • 3. What are your fears? edaconsulting.org Social Media as a Fundraising Tool
  • 4. • Recruitment, cultivation, STEWARDSHIP • Build relationships • Tell your story • Bring people into your organization • Transparency • Get feedback • Cost effective & green • Quick & easy! edaconsulting.org Social Media as a Fundraising Tool
  • 5. Cons to Using Social Media • Loss of control • Time investment (training, maintenance ) • New communication structure • Ideas and opinions that are shared may change over time • Getting staff/board investment in new technology • Transparency edaconsulting.org Social Media as a Fundraising Tool
  • 6. Social Media Lifecycle edaconsulting.org Social Media as a Fundraising Tool
  • 7. Crawl Characteristics Areas of Improvement First Steps  Not using social media  Need basic marketing 1. Develop consistently plan (i.e. branding, print communications materials, online strategy (audience,  Resistant to change outreach, etc.) goals & objectives, etc.)  Struggle with control  Leadership-driven change in culture to 1. Listen & develop online adopt online presences engagement 1. Leadership initiated discussion about engagement edaconsulting.org Social Media as a Fundraising Tool
  • 8. Walk Characteristics Areas of Improvement First Steps  Using 1 or more  Learn & use best practices 1. Low-risk pilot program social media to demonstrate ROI platforms, but not  Focus on 1 – 2 social consistently media platforms 1. Build implementation capacity internally  Online presence  Need to link to campaign, connected to program(s), objective(s) 1. Create/revise social marketing goals media policy  Need to link goals, objectives, and activities 1. Integrate and document  Need to identify audiences measurement data  Collect data for measurement edaconsulting.org Social Media as a Fundraising Tool
  • 9. Run Characteristics Areas of First Steps Improvement  Strategic use of multiple  Need more 1. Social media staff social media tools sophisticated trains & coaches other measurement tools org staff  Part time of full time staff for digital communications  Find ways to increase 1. Research more more involvement sophisticated  Board using social media from staff across the measurement data, in governance organization tools, and processes  Social media usage 1. Evaluate, revise integrated throughout org strategies  Has developed 1. Share success stories relationships & with other orgs technology integration edaconsulting.org Social Media as a Fundraising Tool
  • 10. Fly Characteristics  Embracing culture of learning  Use social media data to help the leadership guide decisions  Demonstrate clear and compelling results  Networked with other organizations showing similar success  Internalized social media communication best practices including:  Strategy  Implementation  Integration  Evaluation edaconsulting.org Social Media as a Fundraising Tool
  • 11. What do you need for great social media work? • A plan linking efforts to • Culture that embraces programs & mission social media • Selected, targeted • Willingness to listen, social media platforms learn, & adapt • Skills & commitment to • Measurement & eval using social media strategies • Organizational • Ability to take small investment steps to build from edaconsulting.org Social Media as a Fundraising Tool
  • 12. Ten Tips for Using Social Media edaconsulting.org Social Media as a Fundraising Tool
  • 13. Ten Tips for Using Social Media edaconsulting.org Social Media as a Fundraising Tool
  • 14. Purpose Goals & Objectives Tools & Implementation Engagement Insurance Measurement Elements of a social media plan edaconsulting.org Social Media as a Fundraising Tool
  • 15. Why Plan? • Map for activities • Explain why you are using social media • Measurement • Clear guidelines, expectations • Other? edaconsulting.org Social Media as a Fundraising Tool
  • 16. Identify Purpose(s)  Learn more about social media  Reach a different demographic  Connect more with a current demographic  Access other research or resources  Promote brand/event/idea/product  Communicate  Share your story  Other? edaconsulting.org Social Media as a Fundraising Tool
  • 17. Goal and Objectives  Increase website traffic  Sell more product  Share ideas  Learn about resources in your field  Promote an event or idea  Develop your brand  Test ideas  Other? edaconsulting.org Social Media as a Fundraising Tool
  • 18. Tools and Implementation • Blog • Facebook – How often will you blog? – Profile/Group/Page – What will you blog about? – Who will manage? – Who will blog? – Facebook Ads? • Twitter – Will you link to Twitter? – How often will you tweet? Ping? – What will you tweet • LinkedIn about? – Group and subgroups? – How will you track? – Who will you invite to join? – Who will you follow? – Who will be admins? – Who will tweet? – How often will you post? edaconsulting.org Social Media as a Fundraising Tool
  • 19. Implementation  Who will manage your social media?  Who will contribute to your social media?  Board members  Staff members  Volunteers  Stakeholders  Way to tell your organization’s story  Ask questions  Solicit dialogue edaconsulting.org Social Media as a Fundraising Tool
  • 20. Some Insurance  Keep it simple, but include:  Purpose of the social media tool or online sharing  Who can use the online tools  What is your org’s purpose in using these tools  Examples of information that should be shared  User guidelines  Consequences for violation(s)  Reconfirm commitment to mission edaconsulting.org Social Media as a Fundraising Tool
  • 21. Evaluation Examples  Record website hits  Track with Bit.ly or tinyurl  Use hashtags to track posts  Are you listed? (Twibes)  Facebook Ads  Feedburner/ Feedblitz  Record/note how many people:  Become a fan/ Join a group  Send links  Recruit other friends  Promote on their profile, blog, website  Cost: Care2 ROI calculator edaconsulting.org Social Media as a Fundraising Tool
  • 22.  There is NO judgment about where your organization falls on the spectrum. Social media is a process!  Social media is as much art as it is science.  Social media is always evolving – emerging technology is always changing as is our learning.  Ten Tips to Using Social Media are a foundation for any social media. edaconsulting.org Social Media as a Fundraising Tool
  • 23. Please Don’t • Be inauthentic • ONLY ask for money • Speak at your followers • Ignore stakeholder input • Make it hard to participate • Stray or ignore your plan edaconsulting.org Social Media as a Fundraising Tool
  • 24. Blogging, Twitter, FACEBOOK & Linkedin edaconsulting.org Social Media as a Fundraising Tool
  • 25. Why is a blog useful? • Face & voice to campaigns • Share org news • Build community • Tell your story • Personal connection • Deepen relationships • Share opinions & personalize work • Organizational history online • Internal, organizational communications • Dynamic content edaconsulting.org Social Media as a Fundraising Tool
  • 26. Blogging Stats for Fundraisers • 12 million Americans • Online 6% more than blog average Internet user • Over half of Americans • Incomes greater than read blogs $75,000 • 11% more likely to • 55% more visitors purchase online then • 97% more links to the average Internet website – drives traffic user & SEO • Make more purchases online edaconsulting.org Social Media as a Fundraising Tool
  • 27. Blog Best Practices • Plan and be consistent • Two-way communication • Everyone participates • Network within the blogging community • Let go of some control • Promote your blog • Cross communicate edaconsulting.org Social Media as a Fundraising Tool
  • 28. Sample Blog Topics • Organizational announcements • Program and organizational successes • News and resources related to organizational mission – ask permission! • Volunteer/board/client spotlights • Videos and interviews • Call for support – donations, volunteers, board recruitment • Guest opinions edaconsulting.org Social Media as a Fundraising Tool
  • 29. What is Twitter? • Microblogging • Real time access to info • Succinct communication (140 characters) • Branding • Marketing & outreach • Education • Online community • Donor engagement edaconsulting.org Social Media as a Fundraising Tool
  • 30. Why Use Twitter? • 4 billion tweets in first • Access new audiences quarter of 2010 • Ask and listen to what • Viral recs people are talking about • Build a network easily • Get advice • Recruit people Share • Learn from others links & ideas quickly • Promote your website other partner website and • Low-cost knowledge • Provide information • Hone your messaging for across networks programs and fundraising • Education edaconsulting.org Social Media as a Fundraising Tool
  • 31. Creating Content • Ask questions of yourself • Watch what others post about • Ask people what they are interested in • Follow topics • Retweet! • Blog posts • Website content • Pictures edaconsulting.org Social Media as a Fundraising Tool
  • 32. Twitter To Dos • Tweet 5 – 20 times per day (includes RTs) • Identify hashtags • Thank those who follow you thru DM • Search for people to follow • Choose a social media dashboard tool • Share info with people beyond your inner circle • Explore lists • Paper.li edaconsulting.org Social Media as a Fundraising Tool
  • 33. Tweetraising • Twestival: Raised $250,000 for charity: water (2009) • Tweetsgiving: $11,000 in 48 hours • Twollars • Tweet4Good • Challenges • Matching gifts edaconsulting.org Social Media as a Fundraising Tool
  • 34. edaconsulting.org Social Media as a Fundraising Tool
  • 35. Facebook Pages • Fans instead of Friends • Content shows up in • Page = Business profile fans’ walls • Share – badges, thru • Recommended for profile wall businesses, npos, • Applications (i.e. celebrities, brands Twitter) • Purchase ads for • Event creation promotion • Become a fan of other pages edaconsulting.org Social Media as a Fundraising Tool
  • 36. Facebook Cause • 46% increase in online giving between 2008 & 2009 • Nonprofits have raised $26 million using • Specific calls to action Causes • Project-based • Causes can now publish campaigns to news feeds • Peer-to-peer • Portal to your website fundraising (birthdays) edaconsulting.org Social Media as a Fundraising Tool
  • 37. Facebook Cause • 2.3 million monthly users How to… • Nonprofits have raised •http://www.youtube.com/ $30 million using Causes watch?v=GmLwBNEqmcg • Specific calls to action •http://www.fundraising12 • Project-based campaigns 3.org/article/starting- • Peer-to-peer fundraising cause-facebook • Share stories & track success • Portal to your website edaconsulting.org Social Media as a Fundraising Tool
  • 38. edaconsulting.org Social Media as a Fundraising Tool
  • 39. Why Use LinkedIn? • Groups provide • Provide information resources (give and across networks receive) • Education • Learn from others • Access new audiences • Build a network easily • Ask and listen to what • Recruit people people are talking about • Promote your mission • Share links & ideas • Hone your messaging quickly • Low-cost/ FREE! edaconsulting.org Social Media as a Fundraising Tool
  • 40. LinkedIn Groups • Similar to Facebook • Create subgroups • Create discussion topics • Share news links • Ask questions • Share organizational news edaconsulting.org Social Media as a Fundraising Tool
  • 41. Understanding Social Networks “Organizations don’t have to create… social networks; they exist all around us in a variety of forms. Networked Nonprofits strengthen and expand these networks by building relationships within them to engage and activate them for their organizations’ efforts. Networked Nonprofits also know how to identify, reach, and cultivate the influencers in their social networks, which is the key to growing very big quickly and inexpensively.” (Fine and Kanter, 2010) edaconsulting.org Social Media as a Fundraising Tool
  • 42. Social Media Examples edaconsulting.org Social Media as a Fundraising Tool
  • 43. Print Resources • Fundraising and the Next Generation • The Networked Nonprofit • I’m on Facebook, Now What? • I’m on LinkedIn, Now What? • Mobilizing Youth 2.0 • The Complete Facebook Guide for Small Nonprofits • Twitter Jump Start: The Complete Guide for Small Nonprofits edaconsulting.org Social Media as a Fundraising Tool
  • 44. Online Resources • Socialbrite.com • IdealWare • Mashable.com • Nonprofit Technology Network (NTEN) • Alltop Nonprofit • Beth Kanter: http://beth.typepad.com/ • Social Media Plan Outline: www.ideaencore.com • www.delicious.com/coloradononprofithelpdesk • A. Fine Blog • frogloop edaconsulting.org Social Media as a Fundraising Tool
  • 45. Thank You! Emily Davis, MNM EDA Consulting LLC (720) 515-0581 emily@edaconsulting.org www.edaconsulting.org www.edaconsulting.org/blog s www.Facebook.com/edanpo consulting Twitter: @edaconsulting edaconsulting.org Social Media as a Fundraising Tool

Notes de l'éditeur

  1. Introductions Your name and role/title Experience with social media What brings you to this training? What is one burning question you want answered? Question 1: What are your fears? That ’s for the younger generations. I don ’t have time to learn. It ’s too complicated. I’m not tech savvy. Not sure what to DO with it. Our current strategies work just fine. We don ’t know how to use “it.” I ’m worried about my privacy. I use some social media and it won ’t work. Question 2: What are benefits to using social media? Donor recruitment, cultivation, & STEWARDSHIP Build relationships Viral recommendations Leverage networks Get feedback Cost effective & green Communicate your cause: Tell your story Bring people to the inner circle Transparency Test ideas It’s where the next gen IS! Question 3: What are drawback to using social media? Loss of control Time investment New communication structure Engagement – internal & external Transparency 6/19/12 www.edaconsulting.org EDA Consulting LLC
  2. That ’s for the younger generations. I don ’t have time to learn. It ’s too complicated. I’m not tech savvy. Not sure what to DO with it. Our current strategies work just fine. We don ’t know how to use “it.” I ’m worried about my privacy. I use some social media and it won ’t work. What are some comments you ’ve heard about social media, particularly as it relates to using social media? Lisa Parker from the Lawrence Welk Family Foundation just shared in a session how her mom, Shirley Fredricks, was on Facebook before she was…Shirley actually encouraged Lisa to start using it. DON ’T MAKE ASSUMPTIONS! My mom was watching MTV and playing Nintendo before I ever was. The whole point to social media is that it is EASY and ACCESSIBLE…young people who use it need/want something that is quick and simple. Maybe the current strategies work, but they will be outdated pretty quickly as technology continue to evolve. Social media is here and it will continuing growing and evolving so it make sense to learn about it and use it now. EDA Consulting
  3. EDA Consulting LLC 6/19/12 www.edaconsulting.org
  4. The new technology and information is going to happen whether you are a part of it or not. It ’s important that you consider this as a tool. Learning how to use technology now will help as it continue to develop and advance…the longer you wait the harder it will get. There are ways to protect information, but having so much access is a risk. If you think your personal information isn ’t already out there you are wrong. Just be smart about managing the information. Maintenance EDA Consulting
  5. Social media is like an organizational life cycle You adjust to the different stages related to your capacity, to different tools and resource This is a spectrum – where do you find yourself in that spectrum? Know where you are so you can know where to go. 6/19/12 www.edaconsulting.org EDA Consulting LLC
  6. EDA Consulting LLC 6/19/12 www.edaconsulting.org
  7. Plan that links online communications to programs/mission. Select, targeted social media platforms . Skills and commitment to using social media. Organizational investment in the power of social media. Organizational culture that is open to networking. Willingness to listen, learn and adapt to advance organization’s brand online. Measurement and evaluation strategies. Ability to take small steps that will build on themselves. 6/19/12 www.edaconsulting.org EDA Consulting LLC
  8. EDA Consulting
  9. It is important to have some insurance when it comes to social media. Very infrequently have I seen posts, comments, etc. that are inappropriate for the platform, but you want to be prepared.  Be sure to outline the purpose of your social media tools, how to use the tools, what is acceptable, and what will not be tolerated including spam.  Always reserve the right to ask someone not to participate or block them from posting. A good example is a nonprofit network I consult for - it is not appropriate to post information that is related to real estate on a nonprofit-focused network.  Be sure to have action steps clearly outlined in your policy when someone has violated that policy. EDA Consulting
  10. Cost – Care2 determined that its per-friend acquisition cost on MySpace was $12.27 Rinse and repeat EDA Consulting
  11. EDA Consulting LLC 6/19/12 www.edaconsulting.org
  12. EDA Consulting LLC 6/19/12 www.edaconsulting.org
  13. EDA Consulting
  14. I like blogging better than e-newsletters… Some people use them for their main websites – can make it as simple or sophisticated as you like. Start with an internal blog before starting one that you share with your donors. Readers are able to comment and share information Use resources like Feed Burner, Feed Blitz and Google analytics Some groups and campaigns can provide a platform where supporters can operate their own blogs through that org or campaign (Obama is a good example of this) EDA Consulting
  15. From Mobilizing Generation 2.0 (Ben Rigby, 2008) EDA Consulting
  16. Every time you post a comment on another blog it links back to yours. I am a guest blogger for NP2020, NCNA, BlogHer and others…helps to promote my cause and my knowledge. Blogging makes your org more transparent and responsive….new structure! EDA Consulting
  17. 10/12/11 EDA Consulting Social Media Training Series Nonprofit Cultivation Center
  18. It was created in March 2006 by Jack Dorsey and launched that July. The service rapidly gained worldwide popularity, with over 300 million users as of 2011, [6] generating over 300 million tweets and handling over 1.6 billion search queries per day. [3][8][9] It has been described as "the SMS of the Internet." [10] EDA Consulting
  19. EDA Consulting
  20. What are you focusing on? What are you doing right now? EDA Consulting
  21. Twitter isn’t the point, it’s about relationships and people give to people Build your community of supporters first Be clear about your funding request and its impact Be enthusiastic to create viral recommendations Who is behind the scenes to bring donors in and take them to the next level? Recognition? One-on-one interactions still count – be sure to meet with people one on one Don’t over ask and over plan – know that your message could go viral and will be in the hands of others Recognize your donors and volunteers online Provide online status reports Provide relationships into the future… don’t let your message and fund raising end after your Twitter campaign Evaluate and revise for next campaign EDA Consulting
  22. A great way to send information to your supporters that will show in their profile wall without overwhelming their inboxes. EDA Consulting
  23. People are more likely to donate to a project rather than just general operating Causes are not just for raising money, but as a portal to direct them to your website. In 2009, the vast majority of nonprofits were not really using Causes Why are you on Causes? What do you want to accomplish? Causes are based on people reaching out to their own networks to help advocate, build awareness and raise money for your organization – you’ve got to keep those people engaged by adding value and making specific calls to action EDA Consulting
  24. People are more likely to donate to a project rather than just general operating Causes are not just for raising money, but as a portal to direct them to your website. In 2009, the vast majority of nonprofits were not really using Causes Why are you on Causes? What do you want to accomplish? Causes are based on people reaching out to their own networks to help advocate, build awareness and raise money for your organization – you’ve got to keep those people engaged by adding value and making specific calls to action EDA Consulting
  25. EDA Consulting
  26. EDA Consulting
  27. EDA Consulting
  28. Use strategy to build from where you are. EDA Consulting
  29. Reeves Fdn: Just by having one manager post 2 – 3 times per week, their page visits went up 60% and their unique visitors increased by 26% Livestrong: Twitter is their number ONE referring site Sierra Club: Give hints and tips, answer your questions, inside scoop on news and politics, expert blogs EDA Consulting LLC 2012 8/9/12 Nonprofit Social Media Training Series
  30. EDA Consulting LLC 2012 8/9/12 Nonprofit Social Media Training Series
  31. EDA Consulting LLC 2012 8/9/12 Nonprofit Social Media Training Series
  32. 6/19/12 www.edaconsulting.org EDA Consulting LLC