Hemlines. Javascript. Haircuts. Search queries. Attention spans: It seems they’re all trending toward short. At a time where every character is one more toward 140, and every pixel counts, are we just designing and writing for what can be digested at a glance? Do longer or more in-depth experiences still have the ability to connect with audiences, or is short more meaningful? Panelists who artfully practice both sides of the form will briefly examine methods, design strategies, and contentions around practicing the long and the short of it.

1. The Long and
the Short of It
FOWD New York
November 17 2009

3. www.seedmagazine.com/content/print/a_writing_revolution/

5. Prevailing wisdom
Writing
(impact on)
Reading
(influence in)
Advising clients
(how do we)
Speed round
(index card questions)

6. THE PANEL
Introductions

7. JASON SANTA MARIA
Designer

8. KRISTINA HALVORSON
Content strategist

9. PAUL FORD
Editor

10. PANEL
Our discussion

11. SPEED ROUND
Your questions

12. Thanks.
@bobulate / @ftrain / @halvorson / @jasonsantamaria