Ed Byrne UCG - Cloud Computing, Personal Branding, Starting a Business
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The document summarizes Ed Byrne's presentation on January 27, 2009. It covered topics such as cloud computing, personal branding, getting things done, and starting a business. Specifically, it discussed the evolution of computing and internet infrastructure, how cloud computing provides efficiencies over localized computing, and tips for personal branding, goal setting, and areas of opportunity for new businesses such as in cloud computing and green energy.
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Ed Byrne UCG - Cloud Computing, Personal Branding, Starting a Business
- 1. Ed Byrne UCG - 27th January 2009 Tuesday 27 January 2009
- 2. Overview • Introduction • Cloud Computing • How to Get a Job - Personal Branding • Getting Things Done • Starting a Business & Some Ideas Tuesday 27 January 2009
- 3. Introduction • Endare Technologies • NewVent • B.Sc. Business & IT - TCD • Byrne Digital Media • Hosting365 Tuesday 27 January 2009
- 4. Cloud Computing • Evolution of Computing • Overview of Internet Infrastructure • Introduction to Cloud Computing Tuesday 27 January 2009
- 5. The 4 Evolutions of Computing • Hardware • Software • Internet • Cloud Computing Tuesday 27 January 2009
- 6. Overview of Internet Infrastructure ‘Internet Infrastructure is what makes the Internet go’ • Data Centres • Network • Computer Equipment • Storage Services • Application OS Tuesday 27 January 2009
- 7. Data Centres • Ireland is a great place for a DC • Free Cooling • Potential for Renewable Energy • Gateway for Connectivity between America and Europe • The Problem: • Massive Power Consumption • High Carbon Footprint Tuesday 27 January 2009
- 8. Computer Equipment • Smaller and More Powerful • Generate More Heat • Higher Power Densities • The Problem: • Low Utilisation • Very hard to realise benefits from Economies of Scale Tuesday 27 January 2009
- 9. Storage • Storage needs doubling every 18 months. • Cost per MB, went to GB, now TB. • Speed of Connectivity allows creative ways to manage and provision storage. • The Problem: • Capacity Management • Duplication Tuesday 27 January 2009
- 10. Cloud Computing • Evolution of Electrical Power Delivery • Localised, Expensive, Industrial Only, Poor Utilisation from a flawed model. • Centralised Power Plants - Focus on Core, Growth mean’t greater efficiency, higher utilisation reduced delivery price. Tuesday 27 January 2009
- 11. Cloud Computing • Localised, Expensive, Non-Core, Capital Intensive, Highly Inefficient • Average Server Utilisation - 15% • Requirement to provision for peak • Requirement for BC/DR • Cloud Computing Centres - Economy of Scale, Utility Model, Inherent Redundancy, Tuesday 27 January 2009
- 12. Cloud Computing • Compute • Storage • Network • Associated Services • Ideal for: SaaS, Web Applications,Virtual Desktops,Virtual Servers. Tuesday 27 January 2009
- 13. Brand Me Tuesday 27 January 2009
- 14. Brand Me • Tom Peters - ‘You are CEO of Me Inc.’ • What is Personal Branding? • Why is Brand Me important? • How do I define ‘Me Inc.’ Tuesday 27 January 2009
- 15. Brand Me : How-To • Become an Authority • Be a Voice • Create Content • Participate in Communities and Forums. Or start one! • The CV is dying. Or already dead. Tuesday 27 January 2009
- 16. Brand Me : 5 Steps for Now 1. Decide what your personal brand stands for. 2. Setup a blog. 3. Setup a twitter account. 4. Join LinkedIn and find like minded people. Search for other forums. 5. Start writing, commenting, connecting. Tuesday 27 January 2009
- 17. Getting Things Done Tuesday 27 January 2009
- 18. Getting Things Done • Set Personal Goals. • Run your life like you would run your business. • Write them down. • Review them. Tuesday 27 January 2009
- 19. Getting Things Done - Plan Outline • Annual Review • Annual Plan • Quarterly Goals and Tasks • Quarterly Reviews and Next Quarter Plan • Categorise Areas of Importance Tuesday 27 January 2009
- 20. Setting Up a Business Tuesday 27 January 2009
- 21. Why Now is a Good Time to Setup a Business • Less Competition for Funding and Support • Not as many ideas taking up your potential customers mindspace • Fewer people setting up companies. • If you win now, imagine the future! It’s better to be good in tough times, than good in easy ones. • More opportunities for the right idea. Tuesday 27 January 2009
- 22. Areas for Innovation • Cloud Computing • Software-as-a-Service / Web Applications • Collaboration • Energy - Distribution, Generation, Management • Transport Tuesday 27 January 2009
- 23. For more ... • TED Talks (ted.com) • RSS - AllTop.com • The Big Switch - Nick Carr • Paul Graham (paulgraham.com) • Tom Peters (tompeters.com) • TrendWatching.com • iTunes Pod/Video Casts Tuesday 27 January 2009
- 24. Thank you! Tuesday 27 January 2009