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THE PLACE TO
MAKE AN
IMPRESSION ON
GUITAR PLAYERS.
       PLAYERS
                 R




 January, 2011
EACH MONTH OVER
13 MILLION GUITAR PLAYERS
GLOBALLY, VISIT GRAND PLAY
MEDIA WEB PROPERTIES.
ULTIMATE-GUITAR.COM
REPRESENTS OVER TEN
MILLION OF THOSE VISITORS.
Ultimate-Guitar.com is the world’s leading authoritative community and
publisher of legally licensed tablature, honest reviews, lessons and
industry-relevant content.
COMMAND 80% OF THE MARKET
RELATIVE TO ALL COMPETITORS

100% LEGAL CONTENT.
3.5 MILLION MONTHLY US
VISITORS ARE ON
ULTIMATE-GUITAR.COM
ALONE.
ALONE
GUITARISTS ARE PASSIONATE AND INVOLVED.

THEY PROMOTE.
THEY SHARE.
THEY SPEND
6 MINUTES AVERAGE ON SITE.
THEY’VE CREATED
1.4 MILLION INDIVIDUAL
PROFILES AND
26K+ BAND PROFILES
THEY APPRECIATE RELIABILITY &
VALUE ULTIMATE-GUITAR.COM’S
LEGACY.
LEGACY
AND THEY CONNECT WITH THE
WORLD’S LARGEST GUITAR-
PLAYER FAMILY.
WELCOME TO
   CO    O
    OUR
GUITAR WORLD
5.5 MILLION US VISITORS TO
GRAND PLAY MEDIA
GUITAR-SITES MONTHLY
                                                R




                                    3,587,662

                         911TABS.COM
                                 847,503
                                 847 503
                 GUITARTAB.COM
                       634,849
GRAND PLAY MEDIA SITES
REPRESENT THE TOP THREE
GUITAR SITES
                                                   R




                                       3,587,662

GPM Guitar Sites             911TABS.COM
                                    847,503
                                    847 503
                   GUITARETAB.COM
                          634,849
R
MEET YOUR
      O
AUDIENCE.
AUDIENCE
AGE DEMOGRAPHICS
 % Composition Unique Visitors: Ultimate-Guitar.com
                                Ultimate Guitar.com
 Source: comScore, Nov 2011



                                                  2-11 YEARS OLD
                                                  under 1%
35+ YEARS OLD                                         12-17 YEARS
                                                      OLD
35%                                                   17%
                                                      18-24 YEARS
                                                      OLD
 25-34 YEARS                                          29%
 OLD
 19%
HOUSEHOLD
INCOME
GPM Guitar Player’s Group: HHI
% Composition, July 2011


                   40%           13% 14% 33%


  $0                           $60k   $75k   $100k



Source:  comScore, Nov 2011 
3.2         VISITS TO A GPM GUITAR SITE
                               PER MONTH



                    77         MILLION PAGES VIEWED
                               EACH MONTH



                  70%          OF THE GENERAL AUDIENCE IS
                               18 TO 49 YEARS OLD


                  92%          SAY GUITAR IS THEIR
                               PRIMARY INSTRUMENT


                  60%          HAVE BEEN PLAYING FOR
                               1 TO 5 YEARS

Source:  comScore, Nov 2011 
AND THEY LOVE
          O
THEIR GEAR
      GEAR.
50%
OWN TWO OR MORE ELECTRIC GUITARS




45%
OWN TWO OR MORE AMPS




34%
OWN TWO OR MORE EFFECT PEDALS
57%
PURCHASED A GUITAR
IN THE PAST   12 MONTHS


42%
PURCHASED AN AMP
IN THE PAST   12 MONTHS


39%
PURCHASED EFFECT PEDALS
IN THE PAST   12 MONTHS
53%
PLAN TO PURCHASE A GUITAR
WITHIN 12 MONTHS



45%
PLAN TO PURCHASE AN AMP
WITHIN 12 MONTHS



50%
PLAN TO PURCHASE EFFECT PEDALS
WITHIN 12 MONTHS
BY NOT ADVERTISING WITH ULTIMATE-GUITAR,

YOU ARE MISSING
OVER 80% OF A 13+
MILLION-MEMBER
AUDIENCE BASE.
% of UG A di
                                               f    Audience Who Also Visited
                                                               Wh Al Vi it d
                                           These Guitar Sites in December, 2011
 NEVER                          10.0%


  VISIT                           9.0%
                                  8.0%



ANOTHER
                                  7.0%
                                  6.0%
                                  5.0%                        9.2%

 GUITAR                           4.0%
                                  3.0%
                                  2.0%
                                               4.2%                          4.7%
                                                                                           3.7%

WEB SITE                          1.0%
                                  0.0%
                                                                                    1.4%          1.7%




Source:  comScore, Nov 2011 

                               Source: comScore Cross Visiting Report, Dec '11
DON T
DON’T
SUBSCRIBE
TO A GUITAR
MAGAZINE
NEVER
READ
GUITAR
MAGAZINES
OCCASIONALLY
READ GUITAR
MAGAZINES
HERE’S WHAT
     S
YOU CAN DO
        DO.
INCREASE VISIBILITY
GET THE ADDED VALUE OF SOCIAL MEDIA: FACEBOOK
FANS

     56K FANS
Guitar Player Magazine

                                   230K
                                      K+
                                   FANS
                                                                  R




                                    The largest social media
                                    audience amongst top guitar
124K FANS                           publishers
  Guitar W ld
  G it World
BANNER ADS
Banner ads provide an effective and efficient way to communicate your
brand message or a specific “call to action” connected with your
campaign or initiative.
Target banners by section, page, artist, and music genre.
T    tb         b       ti          ti t   d     i
LEADERBOARD
728x90



              SKYSCRAPER
              160x600

RECTANGLE
300x250
HOMEPAGE TAKEOVERS
TYPICALLY PRODUCE UPWARDS
OF 7,000 CLICKS PER DAY.
THEY PROVIDE INCREDIBLE VISIBILITY FOR
YOUR BRAND.
The side panels can be submitted according to our ad specifications or
custom design by the Grand Play Media team to fit your needs.
Takeovers are fully clickable and can accommodate flash and other rich
media.
GPM Media Kit- Jan 2012
ROADBLOCKS GIVE YOU 100%
OF AD IMPRESSIONS ON A PAGE
                       PAGE.
It combines a 728x90 leaderboard banner with a 160x600 skyscraper and
can be targeted by section and page.
                               page
GPM Media Kit- Jan 2012
PRE-ROLL, IN-PLAY AND
POST VIDEO.
POST-VIDEO
VIDEO LESSONS
AND INTERVIEWS
PRE-ROLL PLACEMENTS
and sponsored video on U-G TV.
In-page placement through our
video widget. Custom video
lessons, interviews and reviews.

VIDEO PRE-ROLLS
ON UG.TV
PRE-ROLL, IN-PLAY AND
POST VIDEO.
POST-VIDEO
VIDEO LESSONS
AND INTERVIEWS
PRE-ROLL PLACEMENTS
and sponsored video on U-G TV.
In-page placement through our
video widget. Custom video
lessons, interviews and reviews.

VIDEO PRE-ROLLS
ON UG.TV
PRE-ROLL, IN-PLAY AND
POST VIDEO.
POST-VIDEO
VIDEO LESSONS
AND INTERVIEWS
PRE-ROLL PLACEMENTS
and sponsored video on U-G TV.
In-page placement through our
video widget. Custom video
lessons, interviews and reviews.

VIDEO PRE-ROLLS
ON UG.TV
CUSTOM CONTESTS
CUSTOM CONTESTS
Additional Ad Offerings:
CONTACT ED BYRNES TO LEARN MORE

VIP (AS A FLASH AD)        FLOATING AD
775x600                    250x250, 300x250
                           250x250 300x250,
                           550x480
IMMERCIAL                  BETWEEN PAGES
550x480                    full page

EXPANDABLE
728x90, 300x250
728x90 300x250, 120x600
CUSTOM CONTESTS
Additional Ad Offerings:
CONTACT ED BYRNES TO LEARN MORE


VARIOUS OTHER CUSTOM OFFERINGS
• DOUBLE CLICK             • UNICAST
• EYEBLASTER               • UNITED VIRTUALITIES
• KLIPMART                 • EYE WONDER
• POINTROLL
IT WORKS!
    O S
WE PROMISE
OVATION 2011
HOMETOWN HERO
CAMPAIGN
Treatment:
BANNERS AND HOMEPAGE TAKEOVERS
11,290,143 IMPRESSIONS
47,366 CLICKS
CTR: 42%

eCPM: $2.66

CPC: $0.63
SCHECTER GUITAR:
SCHECTER HOLIDAY
GUITAR BLOWOUT
Treatment:
HOMEPAGE TAKEOVERS

18.6K TOTAL CONTEST ENTRIES
AND 42K CLICKS IN TWO DAYS
GPM Media Kit- Jan 2012
ARISTIDES INSTRUMENTS:
JUMPSTART BRAND
AWARENESS
Treatment:
HIGH IMPACT CAMPAIGN INCLUDING
FULLY ACTIVE HOMEPAGE TAKEOVER


40K CONTEST ENTRIES AND 44K CLICKS
ON HOMEPAGE TAKEOVER IN TWO DAYS
GPM Media Kit- Jan 2012
CONVERSE: “GET OUT OF
THE GARAGE” CONTEST
    GARAGE
Treatment:
USER-SUBMITTED PHOTOS. UG EXECUTED
CONTEST. VIDEO ADS, BANNER ADS AND
HOMEPAGE TAKEOVERS.
          TAKEOVERS


2.5K TOTAL CONTEST
ENTRIES AND A 5% CTR
GPM Media Kit- Jan 2012
ELECTRONIC ARTS: BRUTAL
LEGEND VIDEO GAME, EMAIL
             GAME
DATABASE GENERATION.
Treatment:
GUITAR GIVEAWAY CONTEST


10K+ TOTAL CONTEST ENTRIES
AND A 2 5% CTR
      2.5%
WE VALUE O
         OUR
RELATIONSHIPS.
RELATIONSHIPS
GPM Media Kit- Jan 2012
CONTACT
CO    C
ED BYRNES.
   BYRNES
EMAIL : ED.BYRNES@GRANDPLAYMEDIA.COM
PHONE : (646) 290-5034
THANK
YOU.
YOU

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GPM Media Kit- Jan 2012

  • 1. THE PLACE TO MAKE AN IMPRESSION ON GUITAR PLAYERS. PLAYERS R January, 2011
  • 2. EACH MONTH OVER 13 MILLION GUITAR PLAYERS GLOBALLY, VISIT GRAND PLAY MEDIA WEB PROPERTIES.
  • 3. ULTIMATE-GUITAR.COM REPRESENTS OVER TEN MILLION OF THOSE VISITORS. Ultimate-Guitar.com is the world’s leading authoritative community and publisher of legally licensed tablature, honest reviews, lessons and industry-relevant content.
  • 4. COMMAND 80% OF THE MARKET RELATIVE TO ALL COMPETITORS 100% LEGAL CONTENT.
  • 5. 3.5 MILLION MONTHLY US VISITORS ARE ON ULTIMATE-GUITAR.COM ALONE. ALONE
  • 6. GUITARISTS ARE PASSIONATE AND INVOLVED. THEY PROMOTE. THEY SHARE.
  • 7. THEY SPEND 6 MINUTES AVERAGE ON SITE. THEY’VE CREATED 1.4 MILLION INDIVIDUAL PROFILES AND 26K+ BAND PROFILES
  • 8. THEY APPRECIATE RELIABILITY & VALUE ULTIMATE-GUITAR.COM’S LEGACY. LEGACY AND THEY CONNECT WITH THE WORLD’S LARGEST GUITAR- PLAYER FAMILY.
  • 9. WELCOME TO CO O OUR GUITAR WORLD
  • 10. 5.5 MILLION US VISITORS TO GRAND PLAY MEDIA GUITAR-SITES MONTHLY R 3,587,662 911TABS.COM 847,503 847 503 GUITARTAB.COM 634,849
  • 11. GRAND PLAY MEDIA SITES REPRESENT THE TOP THREE GUITAR SITES R 3,587,662 GPM Guitar Sites 911TABS.COM 847,503 847 503 GUITARETAB.COM 634,849
  • 12. R
  • 13. MEET YOUR O AUDIENCE. AUDIENCE
  • 14. AGE DEMOGRAPHICS % Composition Unique Visitors: Ultimate-Guitar.com Ultimate Guitar.com Source: comScore, Nov 2011 2-11 YEARS OLD under 1% 35+ YEARS OLD 12-17 YEARS OLD 35% 17% 18-24 YEARS OLD 25-34 YEARS 29% OLD 19%
  • 15. HOUSEHOLD INCOME GPM Guitar Player’s Group: HHI % Composition, July 2011 40% 13% 14% 33% $0 $60k $75k $100k Source:  comScore, Nov 2011 
  • 16. 3.2 VISITS TO A GPM GUITAR SITE PER MONTH 77 MILLION PAGES VIEWED EACH MONTH 70% OF THE GENERAL AUDIENCE IS 18 TO 49 YEARS OLD 92% SAY GUITAR IS THEIR PRIMARY INSTRUMENT 60% HAVE BEEN PLAYING FOR 1 TO 5 YEARS Source:  comScore, Nov 2011 
  • 17. AND THEY LOVE O THEIR GEAR GEAR.
  • 18. 50% OWN TWO OR MORE ELECTRIC GUITARS 45% OWN TWO OR MORE AMPS 34% OWN TWO OR MORE EFFECT PEDALS
  • 19. 57% PURCHASED A GUITAR IN THE PAST 12 MONTHS 42% PURCHASED AN AMP IN THE PAST 12 MONTHS 39% PURCHASED EFFECT PEDALS IN THE PAST 12 MONTHS
  • 20. 53% PLAN TO PURCHASE A GUITAR WITHIN 12 MONTHS 45% PLAN TO PURCHASE AN AMP WITHIN 12 MONTHS 50% PLAN TO PURCHASE EFFECT PEDALS WITHIN 12 MONTHS
  • 21. BY NOT ADVERTISING WITH ULTIMATE-GUITAR, YOU ARE MISSING OVER 80% OF A 13+ MILLION-MEMBER AUDIENCE BASE.
  • 22. % of UG A di f Audience Who Also Visited Wh Al Vi it d These Guitar Sites in December, 2011 NEVER 10.0% VISIT 9.0% 8.0% ANOTHER 7.0% 6.0% 5.0% 9.2% GUITAR 4.0% 3.0% 2.0% 4.2% 4.7% 3.7% WEB SITE 1.0% 0.0% 1.4% 1.7% Source:  comScore, Nov 2011  Source: comScore Cross Visiting Report, Dec '11
  • 23. DON T DON’T SUBSCRIBE TO A GUITAR MAGAZINE
  • 26. HERE’S WHAT S YOU CAN DO DO.
  • 27. INCREASE VISIBILITY GET THE ADDED VALUE OF SOCIAL MEDIA: FACEBOOK FANS 56K FANS Guitar Player Magazine 230K K+ FANS R The largest social media audience amongst top guitar 124K FANS publishers Guitar W ld G it World
  • 28. BANNER ADS Banner ads provide an effective and efficient way to communicate your brand message or a specific “call to action” connected with your campaign or initiative. Target banners by section, page, artist, and music genre. T tb b ti ti t d i
  • 29. LEADERBOARD 728x90 SKYSCRAPER 160x600 RECTANGLE 300x250
  • 30. HOMEPAGE TAKEOVERS TYPICALLY PRODUCE UPWARDS OF 7,000 CLICKS PER DAY. THEY PROVIDE INCREDIBLE VISIBILITY FOR YOUR BRAND. The side panels can be submitted according to our ad specifications or custom design by the Grand Play Media team to fit your needs. Takeovers are fully clickable and can accommodate flash and other rich media.
  • 32. ROADBLOCKS GIVE YOU 100% OF AD IMPRESSIONS ON A PAGE PAGE. It combines a 728x90 leaderboard banner with a 160x600 skyscraper and can be targeted by section and page. page
  • 34. PRE-ROLL, IN-PLAY AND POST VIDEO. POST-VIDEO VIDEO LESSONS AND INTERVIEWS PRE-ROLL PLACEMENTS and sponsored video on U-G TV. In-page placement through our video widget. Custom video lessons, interviews and reviews. VIDEO PRE-ROLLS ON UG.TV
  • 35. PRE-ROLL, IN-PLAY AND POST VIDEO. POST-VIDEO VIDEO LESSONS AND INTERVIEWS PRE-ROLL PLACEMENTS and sponsored video on U-G TV. In-page placement through our video widget. Custom video lessons, interviews and reviews. VIDEO PRE-ROLLS ON UG.TV
  • 36. PRE-ROLL, IN-PLAY AND POST VIDEO. POST-VIDEO VIDEO LESSONS AND INTERVIEWS PRE-ROLL PLACEMENTS and sponsored video on U-G TV. In-page placement through our video widget. Custom video lessons, interviews and reviews. VIDEO PRE-ROLLS ON UG.TV
  • 38. CUSTOM CONTESTS Additional Ad Offerings: CONTACT ED BYRNES TO LEARN MORE VIP (AS A FLASH AD) FLOATING AD 775x600 250x250, 300x250 250x250 300x250, 550x480 IMMERCIAL BETWEEN PAGES 550x480 full page EXPANDABLE 728x90, 300x250 728x90 300x250, 120x600
  • 39. CUSTOM CONTESTS Additional Ad Offerings: CONTACT ED BYRNES TO LEARN MORE VARIOUS OTHER CUSTOM OFFERINGS • DOUBLE CLICK • UNICAST • EYEBLASTER • UNITED VIRTUALITIES • KLIPMART • EYE WONDER • POINTROLL
  • 40. IT WORKS! O S WE PROMISE
  • 42. 11,290,143 IMPRESSIONS 47,366 CLICKS CTR: 42% eCPM: $2.66 CPC: $0.63
  • 43. SCHECTER GUITAR: SCHECTER HOLIDAY GUITAR BLOWOUT Treatment: HOMEPAGE TAKEOVERS 18.6K TOTAL CONTEST ENTRIES AND 42K CLICKS IN TWO DAYS
  • 45. ARISTIDES INSTRUMENTS: JUMPSTART BRAND AWARENESS Treatment: HIGH IMPACT CAMPAIGN INCLUDING FULLY ACTIVE HOMEPAGE TAKEOVER 40K CONTEST ENTRIES AND 44K CLICKS ON HOMEPAGE TAKEOVER IN TWO DAYS
  • 47. CONVERSE: “GET OUT OF THE GARAGE” CONTEST GARAGE Treatment: USER-SUBMITTED PHOTOS. UG EXECUTED CONTEST. VIDEO ADS, BANNER ADS AND HOMEPAGE TAKEOVERS. TAKEOVERS 2.5K TOTAL CONTEST ENTRIES AND A 5% CTR
  • 49. ELECTRONIC ARTS: BRUTAL LEGEND VIDEO GAME, EMAIL GAME DATABASE GENERATION. Treatment: GUITAR GIVEAWAY CONTEST 10K+ TOTAL CONTEST ENTRIES AND A 2 5% CTR 2.5%
  • 50. WE VALUE O OUR RELATIONSHIPS. RELATIONSHIPS
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