1. PR Tools & Needs
Web page – coming soon
http:// resources.cisv.org
www.cisv.org

2. CISV Public Relations Guide
• Planning
• PR Leader for your NA/Chapter
• Communicating your news
• Know your audience
• Working with media
• Report Results
• Resources
www.cisv.org

3. CISV Crisis Management Guide
• How to handle the practical side of crisis situations
• Communicating
– The facts of the crisis, BEFORE & AFTER
– How you are dealing with it, many people have an
interest
Templates, tools, checklists and reference materials
www.cisv.org

4. QUIZ
• What is the name of the Guide to Communicating CISV
• Name the 4 content areas
• Name 3 facts to consider about public speaking
• Name the programme
• Local communities are reflections of the wider world
• Go out , find out, help out
• Peace Education is a global movement
• Young People learn when given the chance to lead
• Our cultures begin in our homes
• Early life experiences shape the way we see the world
www.cisv.org

5. PR Tools
Just Saying
An easy guide to communicate CISV
in clear simple words
Helps us to explain why we do what we do
Will helps you inspire your audience
The Golden Circle
Why: CISV Vision, purpose & Principles
How: Peace Education Content approach, research &
partnerships
What: Chapters, Programmes & JB
Tips & Suggestions for active communication
www.cisv.org

6. www.cisv.org

7. Quiz
• How many fonts?
• Name at least 2 fonts
• Font for the web?
• CISV Mission
• One name at least one Purpose & Principle
• What is the name of CISV’s Brand Guidelines
• The CISV logo can be display without the tagline “Building
Global Friendship”
www.cisv.org

8. Looking Good
CISV’s Brand Guidelines
- A familiar look & feeling
- Fonts, Logo, brands, colors
- Images, photos, t-shirts
- Taking care of our brand & our
reputation
www.cisv.org

9. Activate Magazine
- CISV’s brand new annual magazine
- Celebrates creative community
partnerships worldwide
- Inspires us to do more of what we
do
www.cisv.org

10. www.cisv.org

11. Others
PR Activities
- Using Diversity in recruitment
Educational Materials
-Big Ed: CISV methodology and approach
-Passport: Pocket guide to Peace Education
- How to use Passport for your PR
Fundrasing guide
Best Practices from other Nas/Chapters
www.cisv.org

12. Final Tips
Dedicate, time, effort and planning to develop your
communications, messages, events, presentations etc..
Have an annual plan and always have a plan in place of
how you will communicate and who will do the
communications
A high profile means better recruitment & retention and
facilitates fund raising
Send press releases & communication out well in advance
Define responsibilities and a spokesperson
www.cisv.org

13. Americas PR Advisors:
Cynthia Canas – cycaes@gmail.com
Daniel Edelshaim – edelshaim@gmail.com
Send Photos to :
Denise Farrar <denise.farrar@int.cisv.org>
www.cisv.org

14. Needs of your NAs / Chapters
Priority Needs per Quarter
COUNTRY AMJ JAS OND
Argentina 1:1 Basic PR Training
Brazil
Colombia
Costa Rica
Ecuador
El Salvador
Honduras
Guatemala
Mexico
Peru
www.cisv.org