What is the next step in App development? At Edenspiekermann we believe that smartphone apps are often too cumbersome or intrusive for regular use. Smart environments will be the future and mobile devices will communicate and interact with items in the environment.

1. edenspiekermann_
amsterdam berlin san francisco stuttgart
from smartphone apps to
smart environments
Appril Festival – The Next stAPP
Edo van Dijk
09.04.2013

2. edenspiekermann_
In 2012 twice as many mobile devices
were sold as PC’s

3. edenspiekermann_
The future of the internet is mobile

4. edenspiekermann_
ContextContent
why
what
who
when
wherehow
Users

5. edenspiekermann_
now
here
ContextContent
why
what
who
when
wherehow
Users

6. edenspiekermann_
Mobility

7. edenspiekermann_
Smartphone
apps
Smart
environments

8. edenspiekermann_
Location: Helsinki
Project: Urbanflow

9. « We’re making the city more
transparent to its people, displaying
data and making people care more. »
Adam Greenfield, Urbanscale
edenspiekermann_

10. edenspiekermann_
« I believe when you make the
information more transparent
it affects people’s behavior. »
Sami Niemelä, Nordkapp

11. edenspiekermann_
1 2 3
urbanflow.io
vimeo.com/26030147

12. edenspiekermann_
Location: ’s-Hertogenbosch
Project: “Pieken in de Delta”
Sub project: What moves travelers on the platform

13. edenspiekermann_
The customer journey
What does my
trip look like?
Planning trip
through web
and/or mobile
Travel
information
Waiting
Orientation
Finding position
Orientation
Finding position
Train information
Finding the door
Waiting
Walking to the train
Waiting
Finding a seat
Preparation Waiting Getting in/out
On the platform
At home
Station hall /
tunnel
Platform
Train didn’t arrive yet
Platform
Train arrives In the train
Getting on boardWaitingTo the platformTo the station

14. edenspiekermann_
We can do this
differently

15. edenspiekermann_
Actual pilot situation on platform 1,
station ’s-Hertogenbosch
Orange means:
fairly crowded
Green means:
ample space here

16. edenspiekermann_
Easy payments

17. edenspiekermann_
Gold Paper Plastic ??
?

18. edenspiekermann_
Location: Worldwide
Project: Wirecard eWallet

19. edenspiekermann_
« Develop a white-label
e-wallet that replaces
your whole physical
wallet. »

20. edenspiekermann_
Initial designs

21. edenspiekermann_
Various interaction models were explored

22. edenspiekermann_

23. edenspiekermann_
How can you manage
these massive changes?

24. edenspiekermann_
From
Experience Design
User Interface Design
Interaction Design
Product Design
To
Experience
Strategy

25. edenspiekermann_
« One of the main goals of Experience
Strategy is to provide indications about
what people should be thinking about
a company’s service in 5 or 10 years,
and how the values of the brand will
be expressed independently from the
touchpoints and technologies. »
– Fabio Sergio, frog design

26. edenspiekermann_
Viability
Attractive for the
company
Desirability
Attractive for the
customer
Brand fit
In line with the desired
brand experience
Feasibility
Technical and organizational
Experience
‘Sweet spot’ Based on IDEO’s Design Thinking Model

27. edenspiekermann_
« The most profound technologies
are those that disappear. They
weave themselves into the fabric
of everyday life until they become
indistinguishable from it. »
– Mark Weiser

28. edenspiekermann_
amsterdam berlin san francisco stuttgart
thank you
edenspiekermann.com/en/mobile
@edenspiekermann