How Not To Screw Up With QR Codes - at TeaCampLondon
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A quick presentation to the UK Government meetup - #teacamp http://teacamp.co.uk/2012/06/teacamp-14-jun-2012-qr-codes/
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How Not To Screw Up With QR Codes - at TeaCampLondon
- 1. Who Am I? ● Terence Eden ● Mobile Internet Consultant with 9 years experience in Mobile Web ● QR strategist for Museums, Government departments, Network Operators, Advertisers... and now you! ● Read my blog ● http://shkspr.mobi/blog/ @edent http://shkspr.mobi/blog #teacamp
- 2. What's a Barcode? @edent http://shkspr.mobi/blog #teacamp
- 4. What's a 2D Barcode? @edent http://shkspr.mobi/blog #teacamp
- 5. What Is A QR Code? ● Free and Open Standard ● Can hold URLs ● (and much more) ● Quick and easy to scan ● Works on all cameraphones ● not just “smartphones” ● Free apps for all platforms ● http://GetReader.com @edent http://shkspr.mobi/blog #teacamp
- 6. Myth No one is using QR codes @edent http://shkspr.mobi/blog #teacamp
- 7. QR Codes Are Everywhere @edent http://shkspr.mobi/blog #teacamp
- 8. Printed on anything @edent http://shkspr.mobi/blog #teacamp
- 9. In all sorts of places @edent http://shkspr.mobi/blog #teacamp
- 10. Myth No one is scanning QR codes @edent http://shkspr.mobi/blog #teacamp
- 11. HAHAHAHAHAHAHA!!!!11!! @edent http://shkspr.mobi/blog #teacamp
- 13. Rail Tickets @edent http://shkspr.mobi/blog #teacamp
- 14. Qrpedia – 6 Months @edent http://shkspr.mobi/blog #teacamp
- 15. Myth QR Codes can only contain a URL @edent http://shkspr.mobi/blog #teacamp
- 16. Any Form of (UTF-8) Data ● Text ● Hello World ● URL ● http://shkspr.mobi/blog/ ● Phone Number ● tel:+447717512963 ● Email Address ● mailto:qrcodes@shkspr.mobi ● SMS ● smsto:+447717512963 @edent http://shkspr.mobi/blog #teacamp
- 17. Myth It's easy to damage a QR code @edent http://shkspr.mobi/blog #teacamp
- 19. Error Correction @edent http://shkspr.mobi/blog #teacamp
- 20. Myth QR Codes look boring @edent http://shkspr.mobi/blog #teacamp
- 21. Only if you are boring @edent http://shkspr.mobi/blog #teacamp
- 22. ● http://ming-ling.livejournal.com/164215.html @edent http://shkspr.mobi/blog #teacamp
- 23. Myth It's really complicated and expensive to generate QR codes @edent http://shkspr.mobi/blog #teacamp
- 24. How To Generate QR Codes ● Websites ● http://code.google.com/apis/chart/docs/gallery/qr_codes.html ● Services ● http://www.swetake.com/qr/qr_cgi_e.html ● Computer Programs ● http://fukuchi.org/works/qrencode/manual/index.html ● Open Source ● https://github.com/edent/QR-Generator-PHP @edent http://shkspr.mobi/blog #teacamp
- 26. The Ten Commandments @edent http://shkspr.mobi/blog #teacamp
- 27. I Your QR code shall be large enough and clear enough to scan easily @edent http://shkspr.mobi/blog #teacamp
- 29. II Minimum Data ● http://www.youtube.com/ vs http://youtu.be/ @edent http://shkspr.mobi/blog #teacamp
- 31. III Mobile Friendly ● Respect the user ● Not everyone has a phone as awesome as yours ● Pay Per MB is still common ● How fast is the mobile internet abroad? ● How fast is the mobile internet at home? ● How fast is the mobile internet at work? @edent http://shkspr.mobi/blog #teacamp
- 33. IV International I18n – Can all your customers speak English? +44 – Will any of your customers be calling from abroad, or have a foreign SIM card? @edent http://shkspr.mobi/blog #teacamp
- 34. V Multi-Platform What %age of stakeholders have an iPhone? Do you know your demographics? @edent http://shkspr.mobi/blog #teacamp
- 35. What Not To Do http://www.2dbarcodestrategy.com/2010/12/barnes-noble-uses-qr-codes.html @edent http://shkspr.mobi/blog #teacamp
- 36. VI Statistics ● Part of your existing analytics ● Mobile specific @edent http://shkspr.mobi/blog #teacamp
- 38. VII CTA ● How do you tell people to scan? ● What incentives can you give them? ● What's contained in the code? @edent http://shkspr.mobi/blog #teacamp
- 39. VIII Testing ● Test ● Test on another phone ● Test on a dozen phones ● Test in different network coverage ● Test alternative MNOs ● Test in various lighting conditions ● Test after the code has got damaged ● Test in physical location @edent http://shkspr.mobi/blog #teacamp
- 42. IX Usefulness ● Why are you doing this? ● What will your customers get out of this? ● How do you know if you have succeeded? @edent http://shkspr.mobi/blog #teacamp
- 43. X Can They Be Scanned? @edent http://shkspr.mobi/blog #teacamp
- 50. Considerations ● Are staff trained? ● Is everything mobile friendly? ● Why are you creating them? ● How are they monitored? ● What is the decommissioning process? @edent http://shkspr.mobi/blog #teacamp
- 51. Thank You Terence.Eden@shkspr.mobi - http://shkspr.mobi/blog/ - @edent +44 7717 512 963 @edent http://shkspr.mobi/blog #teacamp