9. TRADITIONAL MEDIA
Newspapers (local & national)
TV News (BBC, STV)
TV Shows (Fern, Russell, Gaby)
Magazines (kids, foreign,
parenting)
BBC Brasil
10. SOCIAL MEDIA 1
2000 emails in 1 week
BBC News home page
1 day = 25,000 website visits
120+ countries
Top referrers - ? ? ? ?
Top search - ?
11. SOCIAL MEDIA 2
8 months
Fans
6,800 Facebook
881 Twitter
Visits
400,000 Web
5,820,000 Facebook
Top 3 countries - ? ? ?
12. SHIFT
Facebook is now the Internet
All about Social Media
Every experience the same?
Return to websites?
Need to analyse
Improve OUR websites
13. SOCIAL MEDIA FOR KIDS
Accidentally produced social
media for kids
Jack’s work being shown to
kids and interacting via parents
Currently no real SAFE social
network for kids
GOOD KID NEWS for once
16. THE BOOK
Hodder Childrens
Discovered on Facebook Wall
First 290 pictures
Written by Mum & Dad
15 x 5 star reviews on Amazon
Minimum £4000 added
Ideal stocking filler
17. CLOUD BASED TECH
Posterous (Autopost)
Google Mail (labels)
Facebook, Twitter, Youtube
(Linkedin, Google+)
Google Docs
Justgiving
Campaign Monitor
19. CELEBRITY
Famous folk already have
charity established
Tweeting celebrities for a RT
IMHO = waste of time
Dave Stewart, Brian May, David
Tennant, John Barrowman,
Natalie Cassidy, Grant Stott,
The Wiggles
20. JACK
You can lead a boy to crayons
but you can’t make him draw
Boredom
Life (school, holidays, Beavers)
Not a machine
Logistics
21. GETTING HELP
Don't make it hard
People don’t want to work
Need something in return
Learn from flops
Get professional advice if poss
22. BE VIGILANT
Press, Blogs, Articles, PR
People can make mistakes,
assume, make it up
Check EVERYTHING x 2
Don’t feel bad
Watch what you say in public,
easy with Social Media
23. BE NICE
ALWAYS Bad apples
Rude!
Questioning motives
Own agenda / taking advantage
Bad photoshop
Ambassador for charity
Say THANK YOU