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Getting Smart With Social Media: A Quick Guide For Real Estate Agents

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Keeping all your social media in sync Getting Smart With Social Media A quick guide for Real Estate Agents
Meet VIRTUALLY IN SYNC EDIE CLARKE Video & Social Media Virtual Assistant Former R.E. Office Assistant Video & Social Media Advocate Expert user of YouTube @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
Poll SURVEY  Do you use social media to market your business?  How often do you use it? Daily, Weekly, Whenever you think about it @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
About ME As a Video VA or Social Video VA.. I am an independent contractor who provides video production, social media and video marketing and consultation services to clients. My target market consists of Coaches, Trainers, Speakers, Authors and Real Estate Agents. @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
04 Audio and Video Production 03 05 Blog Social Media Marketing Maintenance 06 Webinar Repurposing 02 Digital Media Production WHAT DO 01 Website Maintenance @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com I DO 07 Consultant/ Trainer
How best to use SOCIAL MEDIA
Best PRACTICES Post Great Content Be Consistent Be Relevant, Interesting or Entertaining Use Social Ads @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
The REASONS Why Social Media is Important Promote Listings Visibility Exposure Marketing Easy Communication Source: Realtor® Technology Survey Report 2012 @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com Free Advertising Build Relationships and Networking Your Clients Expect It
Social Media will become a NECESSITY IN 2014 Facebook Twitter 1.26 billion users 1 billion users Google+ 359 million users LinkedIn 259 million users YouTube 1 billion users Instagram 150 million users Tout 90 million users Pinterest 70 million users Source: Digital Marketing Ramblings @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
BEST PLATFORMS SOCIA L NETWORK S
FACEBOOK 42% say Facebook is critical to their business Excellent platform to use to promote your listings and grow your business 1.26 billion users @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
60% use their phones to access Twitter TWITTER 1 billion users @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
GOOGLE+ 32.9% of total social logins are G+ According to Forbes.com Google+ will become a major factor in 2014 359 million users Create your profile Connect with friends, family, clients and colleagues @virtuallyinsync Join Communities VirtuallyinSync Use Hangouts to hold meetings and tour properties www.virtuallyinsync.com
40% of users check LinkedIn daily LINKEDIN The world’s largest professional networking site 200 million users @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com Page 03/35
WHY ARE VIDEO & IMAGES IMPORTANT
YOUTUBE 51% of home shoppers use YouTube to research homes 60% 51% 1 billion users 50% 41% 40% 37% 33% 30% 20% 10% 0% Online Research Usage YouTube Google Video Source: The Digital House Hunt: Consumer and Market Trends in Real Estate A Joint Study from The National Association of Realtors® and Google @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com Brokerage Site Realtor.com et al
MICRO-VIDEO APPS Forbes.com predicts “we’ll witness the rise of micro-video” Real-time video sharing will make it very easy for real estate professionals to visually speak to their followers. @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
IMAGE CENTRIC SITES Forbes also states that “image-centric networks will see huge success” Visual content is essential to the real estate industry @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
HOW TO MANAGE YOUR SOCIAL MEDIA
How to MANAGE your Social Media Do it yourself Use Hootsuite @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
How I can HELP SOCIAL MEDIA  SOCIAL MEDIA MANAGEMENT  CREATE S.M. STRATEGY  CREATE STATUS UPDATES  CREATE A PRESENCE ON ALL PLATFORMS @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com AUDIO/VIDEO  CREATE VIDEOS  PROPERTY LISTING  AGENT ABOUT ME  NEIGHBORHOOD INSIGHT  SELLER/BUYER TIPS  LIVE PRESENTATIONS
347-987-1299 CONNECT WITH ME @virtuallyinsync www.facebook.com/VirtuallyInSync www.google.com/+Virtuallyinsync www.linkedin.com/in/virtuallyinsync

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Getting Smart With Social Media: A Quick Guide For Real Estate Agents

  • 1. Keeping all your social media in sync Getting Smart With Social Media A quick guide for Real Estate Agents
  • 2. Meet VIRTUALLY IN SYNC EDIE CLARKE Video & Social Media Virtual Assistant Former R.E. Office Assistant Video & Social Media Advocate Expert user of YouTube @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
  • 3. Poll SURVEY  Do you use social media to market your business?  How often do you use it? Daily, Weekly, Whenever you think about it @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
  • 4. About ME As a Video VA or Social Video VA.. I am an independent contractor who provides video production, social media and video marketing and consultation services to clients. My target market consists of Coaches, Trainers, Speakers, Authors and Real Estate Agents. @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
  • 5. 04 Audio and Video Production 03 05 Blog Social Media Marketing Maintenance 06 Webinar Repurposing 02 Digital Media Production WHAT DO 01 Website Maintenance @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com I DO 07 Consultant/ Trainer
  • 6. How best to use SOCIAL MEDIA
  • 7. Best PRACTICES Post Great Content Be Consistent Be Relevant, Interesting or Entertaining Use Social Ads @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
  • 8. The REASONS Why Social Media is Important Promote Listings Visibility Exposure Marketing Easy Communication Source: Realtor® Technology Survey Report 2012 @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com Free Advertising Build Relationships and Networking Your Clients Expect It
  • 9. Social Media will become a NECESSITY IN 2014 Facebook Twitter 1.26 billion users 1 billion users Google+ 359 million users LinkedIn 259 million users YouTube 1 billion users Instagram 150 million users Tout 90 million users Pinterest 70 million users Source: Digital Marketing Ramblings @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
  • 11. FACEBOOK 42% say Facebook is critical to their business Excellent platform to use to promote your listings and grow your business 1.26 billion users @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
  • 12. 60% use their phones to access Twitter TWITTER 1 billion users @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
  • 13. GOOGLE+ 32.9% of total social logins are G+ According to Forbes.com Google+ will become a major factor in 2014 359 million users Create your profile Connect with friends, family, clients and colleagues @virtuallyinsync Join Communities VirtuallyinSync Use Hangouts to hold meetings and tour properties www.virtuallyinsync.com
  • 14. 40% of users check LinkedIn daily LINKEDIN The world’s largest professional networking site 200 million users @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com Page 03/35
  • 16. YOUTUBE 51% of home shoppers use YouTube to research homes 60% 51% 1 billion users 50% 41% 40% 37% 33% 30% 20% 10% 0% Online Research Usage YouTube Google Video Source: The Digital House Hunt: Consumer and Market Trends in Real Estate A Joint Study from The National Association of Realtors® and Google @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com Brokerage Site Realtor.com et al
  • 17. MICRO-VIDEO APPS Forbes.com predicts “we’ll witness the rise of micro-video” Real-time video sharing will make it very easy for real estate professionals to visually speak to their followers. @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
  • 18. IMAGE CENTRIC SITES Forbes also states that “image-centric networks will see huge success” Visual content is essential to the real estate industry @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
  • 20. How to MANAGE your Social Media Do it yourself Use Hootsuite @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
  • 21. How I can HELP SOCIAL MEDIA  SOCIAL MEDIA MANAGEMENT  CREATE S.M. STRATEGY  CREATE STATUS UPDATES  CREATE A PRESENCE ON ALL PLATFORMS @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com AUDIO/VIDEO  CREATE VIDEOS  PROPERTY LISTING  AGENT ABOUT ME  NEIGHBORHOOD INSIGHT  SELLER/BUYER TIPS  LIVE PRESENTATIONS

Notes de l'éditeur

  1. Please notice that Social Media includes Video and Image platforms. Forbes.com states that investing in social media next year will become a necessity. Because it takes some time to build it’s important to get started right away. These numbers are increasing and they represent your potential customers.
  2. Started in 2006 (Jack Dorsey, Evan Williams, Biz Stone & Noah Glass) uses hashtagsGenerate sales leads for your businessInteract with your customer base Drive web traffic by promoting other content you‘ve created, Retweet great content: