AEP and Creative Commons are co-leading the effort to establish a common vocabulary for describing learning resources. This webinar reviews the background of the Learning Resource Metadata Initiative, the roles of the organizations involved, and the goals for this major initiative. As a framework is created and then adopted by publishers and content developers, many opportunities lie ahead. The LRMI will have a valuable impact on the way educators search for and use online educational material.

1. www.lrmi.net METADATA TAGGING IN EDUCATION What Every Publisher and Content Developer Needs to Know

2. THE LEARNING RESOURCE METADATA INITIATIVE The Learning Resource Metadata Initiative (LRMI) is a project co-led by the Association of Educational Publishers (AEP) and Creative Commons (CC) to build a common metadata vocabulary for educational resources . www.lrmi.net

3. THE LEARNING RESOURCE METADATA INITIATIVE The initiative will create an industry-specific framework that aims to revolutionize the searchability and accessibility of educational content. 8/22/11 www.lrmi.net

4. GOALS www.lrmi.net The Learning Resource Metadata Initiative aims to improve discoverability to make searching for and finding educational content online easier and more convenient for educators

6. ROLES The Association of Educational Publishers’ Role: COMMUNICATIONS www.lrmi.net

8. ROLES Creative Commons’ Role: TECHNICAL SPECIFICATIONS www.lrmi.net

13. METADATA IS “DATA ABOUT DATA” www.lrmi.net Metadata Title: A Tale of Two Cities Author: Charles Dickens Publication Date: 1859 Pages: 400 Data It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light…

14. META TAGS IN ACTION

15. WHAT DO META TAGS LOOK LIKE? www.lrmi.net <div itemscope itemtype =&quot;http://schema.org/Movie&quot;> <h1 itemprop=&quot;name&quot;&g;Avatar</h1> <div itemprop=&quot;director&quot; itemscope itemtype=&quot;http://schema.org/Person&quot; > Director: <span temprop=&quot;birthDate&quot;>August 16, 1954)</span> </div> <span itemprop=&quot;genre&quot;>Science fiction</span> <a href=&quot;../movies/avatar-theatrical-trailer.html&quot; itemprop=&quot;trailer&quot;>Trailer</a> </div>

18. ADVISORY GROUP The LRMI Advisory Group provides technical and practical knowledge to ensure the outcome of the project meets the needs of all constituencies. The LRMI Advisory Group is comprised of representatives from the project’s initial launch partners. www.lrmi.net

21. GET INVOLVED Partners and members of the LRMI are committed to providing total transparency and openness throughout the life of the project. www.lrmi.net

23. GREATER CHANCE FOR SUCCESS There is power in numbers! The LRMI leadership believes this project has a greater chance of success than previous or existing initiatives because of its implicit support from the three major search vendors— Google , Yahoo! , and Microsoft Bing —and the early endorsement of 10 launch partners. www.lrmi.net

25. CONTACT INFORMATION www.lrmi.net Charlene Gaynor CEO The Association of Educational Publishers [email_address] Greg Grossmeier Education Technology & Policy Coordinator Creative Commons [email_address] General Inquiries/Mailing List Signup [email_address]