This document summarizes a video production bootcamp presentation discussing the rise of online video and strategies for video production and distribution. It notes that abundant bandwidth, widespread video cameras, easy editing tools, and devices like Apple TV and iPads have created a "perfect storm" for online video. It highlights that online video now accounts for over 50% of internet traffic. The presentation then outlines recommendations for who should shoot, edit, and distribute institutional videos and provides examples of using video for communication, admissions, alumni outreach and more. It concludes by demonstrating example educational video projects.

1. www.edsocialmedia.com
Video Production
Bootcamp
Collegiate School
June 14, 2012
Sponsored by:

2. www.edsocialmedia.com
Quick Show of Hands -
what is your job title?
posted a video on Facebook or Youtube?
edited a video with iMovie or the like?

3. When technology becomes technically boring, it
becomes socially interesting. - Clay Shirky
POPTECH

4. 1995 2005 2006 2010
justin.tv
Lenz v. Universal Music Corp
closed source open source
WHIPPLEHILL

5. US broadband penetration
grew to 88.82% in March 2008.
Figure 1: Web Connection Speed Trends - Home Users (US)
Source: Nielsen//NetRatings

7. + Inexpensive Non-linear
Video Editing
and others ...

10. A Perfect Storm
- Abundance Bandwidth
- Proliferation of Video Cameras
- Non-linear Editing for everyone
- Devices like AppleTVs, iPads, etc.
WHIPPLEHILL

11. Online Video Now More than 50% of Internet Traffic
Proportion of Total U.S. Internet Traffic
Source: Limelight Networks
© 2010 Brightcove, Inc. All Rights Reserved.
4

13. Cognitive Surplus in the 80’s

14. 1 Billion Users this August (2012)

17. Okay, so
now what ?

18. If we’re going to
maximize, we must
get organized!

19. 1. Shooting 2. Editing 3. Distributing
Video Video Video
Who? Who? Where?
What? What? (Strategy)
Where?
When?
- Students - Communication - Admission
- Teachers - Students - Alumni
- Coaches - Faculty - Parents
- Parents - Outsource? - Faculty
- Professionals?
- Your Website
- Youtube
- Facebook

21. The Reaction

23. Skype Multiplication Competition

28. S
RK
O
E TW
N
L
A
CI
SO
http://manyeyes.alphaworks.ibm.com/manyeyes/

43. </presentation>

46. Let's Go Fly a Kite
https://www.fessenden.org/podium/default.aspx?
t=52562&a=125239&f=1026517&play=1

47. The Champion
https://www.fessenden.org/podium/default.aspx?
t=52562&a=207229&play=1