Social Media and Your School

Social Media…
Your School and
You

Presented by Jonathan Moser (jonmoser)
Hashtags: #edsocialmedia #ﬁnalsite

Friday, January 13, 12

Why Does it Matter?


Why Use Social Media?
1. Share by word-of-
mouth
2. Control the message
3. Build relationships
4. See who’s attending
5. Spy on competition


Who’s Into It?


• 700+ million users
• 54% female
• Largest age groups:
18-29 (29%)
26-34 (23%)
35-44 (18%)

Inside Facebook, June 2011 – http://bit.ly/lvsGzf ; Pew Internet, June 2011, http://bit.ly/jNA6PB


• 100+ million users
• 52% female
• Largest age groups:
26-34 (30%)
35-44 (27%)
45-54 (17%)
• Only 4% of teens!


• 48 hours of video
uploaded every minute
• 2nd largest search
engine in world
• 3 billion views a day


• 28% of us get
directions on smart
phones
• Only 8% use foursquare
or similar services
• Growing? Who knows?
• Facebook recently
downgraded FB Places


Independent Schools
• 77% have a Facebook page
• 51% monitor social media sites
• 43% have a Twitter account
• 34% blog
• 26% use YouTube

--CASE/LipmanHearne July 2010


Case Studies
• Wyoming Seminary
• Sewickley Academy
• Loomis-Chaffee School


Social Media Policy
• Overview – use/history/importance/objectives
• Audience
• Tactics
• Platforms – overview/existing accts/future accts/
audience/strategies
• Measurement
• Conclusion
• Appendix – Head of School using social media


Social Media is not all-
inclusive.
It is an extension of the
communications efforts of
the school. It is an

Mobile and Social Media


What about you and
your mobile device.


Business Insider, Inc.


"The biggest change in devices will
be 'beyond phones' in what we call
'connected devices' – from tablets to

wirelessly-connected machines of
all kinds, like medical monitors,
cameras, smart meters, and
vehicles. It’s projected there will be
over 2 billion of these connected
devices worldwide by 2020.”


“Your mobile device will touch every
part of your life: it will be your
wallet, your identity, your car keys,

house keys, communication, social
life and far more. All of these
technologies already exist, but they
will become more pervasive and
engrained in everyday society in just
a few short years.”



“The mobile future of
money, health, information
gathering will come from
brands that we have yet to
discover (or create).”



"I think the biggest (and
most important) change
coming to mobile
technology is in mobile
payment systems…”


Business Insider,
Inc.


"The next few years of mobile will
be very exciting. We'll see a lot
Business Insider,

less 'Hey phone, let me ask you a
question' and a lot more 'Hello
from your phone! I found
something awesome nearby you
should know about'.”
Inc.



"Also, 5 years from now, I
predict the general shape
and UI of most phones
will still be a lot like the
current iPhone.”


"Smart phones give us [as
developers] access to a
whole new world of data.

Never before have we
known where you are, what
you're enjoying, how fast
you're moving, or where
you're headed. This is
kicking off a huge wave of
location driven
applications.”


"What I'm particularly
interested in is this
shift from search to
discovery that is
happening. Instead of
telling the phone
exactly what we are

looking for ('Bob's
Donuts'), you can now
simply launch the
device and see good
things around you, see
where your friends
have been nearby and
what they've been
eating.”


"The present of mobile
represents the triumph
of ubiquitous

computing. What we call
'smartphones' are only
incidentally phones --
they're more accurately
described as cloud-
connected computers,
available at the ready.”


"Our mobile device will

be our primary
computer and we will
be able to use it to take
over and control other
devices like TVs, car
dash, tablets,
thermostats, etc.”


"We fundamentally believe
that location will become

an integral part of all
mobile experiences and
that location usage data
will revolutionize our
understanding of human
behavior….


"Mobile will become the
convergence of anything
that requires an external
connection for us. Social,
commerce, entertainment,

and more. It becomes an
extension of your mind --
and the ability to interact
with the device without
even looking at it will be
the key focus of a lot of
hardware innovations.”



"The term 'mobile' will
become an anachronism.
Remember 'desktop
computing'? All
computing will be
considered mobile.”



"Near Field Communication
(NFC) will open the
ﬂoodgates for profound
changes in the way we use
our mobile devices.”


Tips for Your QR Code

Reference : http://mashable.com/2011/08/02/qr-code-mistakes/

Tip #1 – Always test
your QR code


Tip #2 – Make sure you have a


Tip# 3: Make sure you
have enough value.


http://kimtag.com/s/personal_qr_code

Where


More option for QR
codes
o Campus Tours (Scan QR Codes on
Buildings)
o Alumni Reunions Sign-ups
o Online Giving links for Postcards or
Posters
o Add QR Codes to your Business Cards
o Quick Call
o Link to Videos
o Link to Social Media


QR Codes in the
Classroom
• Link to resources on class handouts
• Mobile assignment reminders when they leave or
enter the classroom
• Study cards with QR code answers on the back
• Self guided tours
• Link to school news and the teacher’s newsletter/
blog
• Link to surveys and quizzes
• Add vCard to the teacher’s business card
• Link to videos


ALUMNI EFFORTS – with social


Alumni Efforts


Alumni Efforts
• Facebook page
• Plus new groups for
individual classes,
interests (Football
Alumni) – to target
fund-raising messages
• Collecting class notes
via Facebook messages


Fund-Raising


Fundraising


Fundraising
“Social media is really more about reaching out to
meet your constituents where they are, having
them interact with your brand, which indirectly
affects your fundraising efforts.”


Other Usage


Twitter


PUSHING THE


Pushing the Envelope


We’ll explore…
• How do I plan my work?
• What do I share & when?
• How do I respond?
• How do I stay sane?


How Do I Plan My Work?


Ask Questions…
• Where is my call to action?
• What is my pathway to that call to action?
• Whom am I trying to inﬂuence to act?


Forming a Plan


Website Meets Social


Website Meets Social
Media


“It’s what happens after
the like that matters.”

-Carie Lewis
Director of Emerging
Media


What do I Share and
When?


Qu
sa tion es
r tio
Conve ns

Po
lls

As
kf
or
Fe a nd
e db os
ac ot
k Ph e o
vid


ne
ws
-f oc
us
ed
e
rt ap
e
t ick

listen for
concerns

lin n
ke
ver a tio
yth ers
ing nv
co
ta
no


Choices…Choices
Automation Authenticity
• Saves you time • Feel more “in the
• Great for one person moment”
shop • Less canned
• Be proactive • React to real events
• Plan a campaign
Solution: Blend the two!


You must be relevant,
interesting, Concise,
responsive, and provide value to
your fans.


How Do I Respond?


It’s not a gripe. It’s feedback.

- Tim McDonough
former Admission Director


How Do I Stay Sane?


You Can Do It

• Delegate
• Collaborate
• Automate
• Differentiate


“You may not have time for
social media but social media
has time for your organization.”


Questions?


Social Media and Your School

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