This document discusses strategies for building and monetizing a mobile video platform. It outlines various approaches to content production, distribution, and monetization. These include producing both curated and user-generated content on different schedules, distributing through manufacturers, websites and retail partners to increase reach, and implementing multiple monetization strategies like advertising, subscriptions and transactions to generate revenue and improve sustainability. The goal is to create a video destination that attracts and engages large audiences on mobile through an integrated approach to planning, developing, operating and analyzing the business.

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3. Source: OFCOM 2014
Majority under 45 favours
connected devices

5. Growth of mobile media
makes it as big as TV in US
2 YEAR WINDOW TO POSITIONING

8. SERVIÇOS MÓVEIS PESSOAIS - Acessos Móveis por Tecnologia
Tecnologia Total Part. (%)
CDMA 14,594 0.01
GSM (2G) 138,104,023 50.09
WCDMA (3G) 118,474,236 42.97
LTE (4G) 3,270,375 1.19
Terminais de Dados M2M 9,100,913 3.30
Terminais de Dados Banda Larga 6,742,772 2.45
Total 275,706,913 100
BANDA LARGA FIXA POR FAIXA MÉDIA DE VELOCIDADE VENDIDA
Faixa 2014-01 2014-02 2014-03 2014-04 2014-05 2014-06
0Kbps a 512Kbps 1,462,650 1,474,217 1,486,245 1,478,647 1,473,130 1,505,989
512kbps a 2Mbps 9,192,365 9,156,889 9,096,443 8,999,479 8,906,775 8,822,626
2Mbps a 12Mbps 9,094,480 9,221,242 9,365,328 9,482,451 9,641,659 9,701,412
12Mbps a 34Mbps 2,265,127 2,345,625 2,421,023 2,508,093 2,586,409 2,646,628
> 34Mbps 357,613 389,231 426,456 464,926 508,419 548,079
> 128 Million
> 21 Million
Mobile is >6x bigger

9. Dominant
Aggregator
Retail
Boutique
Tertiary
Closed circuit
Individuals
Reach
100% of population
0% of population
COMPANIES SEEK GREATER REACH FOR THEIR PRODUCTS (AND BRANDS), EVEN CLOSED CIRCUIT DISTRIBUTION
WITH CONTENT PARTNERS
WE BUILD ON EXISTING
DISTRIBUTIONS TO
INCREASE REACH

10. RECENT DEVELOPMENTS HAVE MADE
VIDEO CONTENT PRODUCTION FEASIBLE

11. Thematic
Magazine
Archive
Live
Hour/Day
Inexpensive
Constant
updates
Eventful
Dynamic
Day/Week
Better
production
Weekly
updates
Semi-dynamic
Month/Quarter
Themes
Calendar
Production value
Niched
No time frame
Collections
Films
Edited material
Licensing
Senseofurgency/Perceivedtimevalue
Production value / cost
Advance to these with time
with curated content and live events
More suitable for engagement
Web Video offerings
e.g.: Netflix, YouTube
are focused on these
VIDEO PRODUCTION OR VIDEO FEEDS ARE NOW EASIER,
MORE AFFORDABLE AND OF GREATER QUALITY THAN
BEFORE
PROGRAMMATIC CONTENT / USER GENERATED

12. aggregator &
distributor
content providers
product
licensingNational sponsors,
advertisers
Local sponsors,
advertisers
consumers &
subscribers
$$$
$$
$$
$$
$
ACCESS AND
COST OF ACQUISITION
$
A BALANCED MONETIZATION AND GO-TO-MARKET STRATEGY
ARE AT THE HEART OF BUILDING AN IPTV DESTINATION

14. Create Distribute Monetize
Old School
Digital
Majors
Digital
Indies

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16. Presence
Impact
Reach
Contact
Use
Audience
Audience
NORMAL RANGE SUBS: 1.8% to 10.5%
NORMAL RANGE FREE: 3.7% to 22.1%
FAN BASE = engaged audience / community
We work with manufacturers
(gatekeepers), internet sites,
social media and physical retail
to form a destination
Total n. devices in distribution
Total devices within target
Devices reached by campaign
Store or landing page accessed
Consumers that accessed application
Recurrent users

17. In DX Mobile IPTV
average watch time is
close to 1 hour per
session, and recurrence
is 3x/week

18. sDX
PRODUCTION DISTRIBUTION
ADVERTISING
MOBILE E-
COMMERCE
CORPORATE
MOBILE
ACTIVATION
LOCAL
MONITORING
BIG DATA
MARKET
RESEARCH
Content
Influence
Solutions
Analysis
Many
monetization
strategies
create revenue
hedge and
improves
reach

19. Plan
Business models
Content
Product Architecture
Contingencies
Go-to-Market
Build
Integration
Product and processes
Implementation
Licensing
Production
Design and Production
Third-party integration
Operate
Software product
Infrastrutcure
Content management
Post-production
Client acquisition
Customer Support
Monitoring
Analysis
What we do: we
mobile video destinations.