Presentation made in Mobile, Alabama as part of the Go Mobile program with Google.

1. “I never bothered to
learn about mobile.”
Assistant Account Executive. Aged 42.
Tuesday, November 15, 11

2. Tuesday, November 15, 11

3. 40,000 12
Tuesday, November 15, 11

4. Everything and everyone
will be mobile
Tuesday, November 15, 11

5. Search will be mobile
Tuesday, November 15, 11

6. Content will be mobile
Tuesday, November 15, 11

7. Travel will be mobile
Tuesday, November 15, 11

8. Retail will be mobile
Tuesday, November 15, 11

9. Retail will be mobile
Tuesday, November 15, 11

10. Payments will be mobile
Tuesday, November 15, 11

11. Banking will be mobile
“ By 2012 50 percent of all Fidelity
Investment customer trades and
transfers will be made from a
mobile device.”
- Joe Ferra, Chief Wireless Officer, SVP, Fidelity Investments
Tuesday, November 15, 11

12. Social media will be mobile
Tuesday, November 15, 11

13. The physical world will be mobile
Tuesday, November 15, 11

14. awareness
consideration
intent
support
loyalty
advocacy
Tuesday, November 15, 11

15. awareness
consideration
intent
support
loyalty
advocacy
Tuesday, November 15, 11

16. awareness
consideration
intent
support
loyalty
advocacy
Tuesday, November 15, 11

17. awareness
consideration
intent
support
loyalty
advocacy
Tuesday, November 15, 11

18. awareness
consideration
intent
support
loyalty
advocacy
Tuesday, November 15, 11

19. awareness
consideration
intent
support
loyalty
advocacy
Tuesday, November 15, 11

20. GOMO PLAYBOOK
What do advertising agencies have to do?
Tuesday, November 15, 11

21. Embrace the mobile mindset
Dressing up is all fun and games again.
With tons of brands like Blowfish, Levi’s, and AK Anne Klein, finding
something to wear has never been so much fun. Scan this code to dress the doll.
Tuesday, November 15, 11

22. Embrace the mobile mindset
Dressing up is all fun and games again.
With tons of brands like Blowfish, Levi’s, and AK Anne Klein, finding
something to wear has never been so much fun. Scan this code to dress the doll.
Tuesday, November 15, 11

23. Think utility over messages
Tuesday, November 15, 11

24. Consider context over demographic
Tuesday, November 15, 11

25. Change the team and the brief
CW Mobile
AD Social
UX
Tech
Tuesday, November 15, 11

26. Learn from the start ups
gaming dynamics deferred intent inspired sharing
Tuesday, November 15, 11

27. Make your ideas collaborative
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28. Find new sources of inspiration
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29. Tuesday, November 15, 11

30. Think beyond the app
Tuesday, November 15, 11

31. Do it to get it
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32. Take advantage of this site
Tuesday, November 15, 11

33. 100
Tuesday, November 15, 11

34. Percentage of clients
who will insist that their
agencies understand mobile
Tuesday, November 15, 11

35. 0
Tuesday, November 15, 11

36. Percent of agencies
that will still be around if they
fail to learn about mobile
Tuesday, November 15, 11

37. a lot
Tuesday, November 15, 11

38. Money to be made
by agencies who learn to think, market
and create in the mobile space
Tuesday, November 15, 11

39. It may be too late to be early
But it’s still early enough not to be late
Tuesday, November 15, 11

40. Tuesday, November 15, 11