Published in Savoy Magazine, Summer 2010 Issue. Technical review article of HP Envy 15 Beats Notebook PC by Edward Cates of Nuance Marketing.

1. In urban music, one producer has monetized his
brand and notoriety with electronics enthusiasts
beyond the rest and his name is Dr. Dre. Dr. Dre is
a meticulous producer with a reputation for having
an audiophile’s commitment to fidelity in production
and mastering robust, rich beats. Dr. Dre’s brand as
a producer is built upon an award winning body of
work that has earned music industry, street and global
credibility. Now Dr. Dre is lending his brand equity
and expertise to computer giant Hewlett Packard with
his collaboration in developing their flagship HP Envy
15 Beats limited edition notebook PC.
Growing beyond the Beats By Dre premium
headphone partnership with Monster Cable, the Beats
empire is expanded to the computing platform with
the intention of bringing a premium sound package
to notebook computers. Established in 2006, Beats
Electronics is the brainchild of legendary artist and
producer Dr. Dre and Jimmy Iovine, Chairman of
Interscope Geffen A&M Records, who set out to
develop
a new type of
headphone with the capability
to reproduce the full spectrum of sound that musical
artists and producers hear in professional recording
studios.
“Beats is about sound. That’s all it’s ever been
about, starting with the headphones and now moving
to the Beats Envy computer we’re doing with HP, “
said Dr. Dre. “The laptop is the new stereo for a lot
of people and
that’s why we’re
putting out this computer
with incredible sound.”
With a starting price of
$2,299.00 the HP Envy 15 Beats
limited edition comes with Beats by Dr.
Dre Studio High Definition Headphones.
These precision engineered headphones,
when paired with the sound optimized HP
Envy 15 Beats limited edition, offer a clear and
crisp audio experience.
The HP Envy 15 Beats limited edition combines
superb audio with advanced graphics and quad-
core processing performance. The notebook also
boasts an ultrathin design starting at 5.19 lbs and 1
inch thick, featuring the latest Intel Core i7 mobile
processor. Advanced graphic cards support a 15.6
inch HP BrightView high-resolution LED backlit display
with an option for a full 1080p LED HP
Ultra BrightView Widescreen Display.
HP Envy 15 Beats includes Native
Instruments’ popular DJ Software Traktor
LE and Audio 2 DJ multichannel splitter
that enables seamless mixing, ultra loud
output level and club DJ sound quality
through the PC.
“Working with today’s leading
artists on a market-defining product
from HP benefits music lovers of all
genres and generations,” said Todd
Bradley, Executive Vice President,
Personal Systems Group, HP. “The
addition of a rich audio experience
to HP’s entertainment technologies,
which include high-def video and TV
tuners, takes the enjoyment of digital
entertainment to new levels.”
For additional information about the
HP Envy 15 Beats limited edition visit
hp.com/go/beats. S
4 Savoy Summer 2010
TECHNOLOGY
Music industry
visionaries Dr. Dre
and Jimmy Lovine
collaborate on HP
Beats limited edition
Dr. Dre and HP Collaborate
on Envy 15 Beats Notebook PC
by Edward Cates