This document discusses key factors to consider when developing a reimbursement strategy for a new biomedical technology or therapeutic. It outlines three main elements of third-party payment - coding, coverage, and reimbursement. Coding identifies the service or item, while coverage determines if and when it will be paid for. Reimbursement specifies the payment methodology and amount. The document emphasizes the importance of collecting comprehensive clinical and cost data to demonstrate a technology's value to insurers and influence reimbursement decisions. Developing an effective reimbursement strategy requires understanding payer perspectives and coordinating regulatory and reimbursement processes early in product development.