Health club promotions

ABOUT US
Marketing for Gyms was established by Brad Cusworth and Sean Bridger after they identified a huge
opportunity to educate Gyms and Personal Trainers about effective online marketing strategies to
generate more members and retain current clients. After doing some extensive market research they
soon realised that a very small percentage of Gyms and Pt's were effectively using online strategies in
their business and many were still using very outdated marketing methods such as letter box drops,
flyers and banners to promote their services.

Marketing for Gyms offers a wide range of services including Website Creation, Custom Facebook Fan
Pages, YouTube Channel Design, Twitter Backgrounds and Video Tutorials teaching effective marketing
strategies. Marketing for Gyms has also teamed up with other leading professionals in the areas of
Offline Sales & Marketing, Search Engine Optimisation, Filming & Photography, Video & Mobile
Marketing, Direct Debit Payments and PT Business Systems.

Marketing for Gyms has worked with Les Mills, Australian Fitness Network, Genesis Health Clubs,
Contours, YMCA, Anytime Fitness, Re-Creation as well as a number of private clubs throughout Australia
and the United States. Marketing for Gyms has also worked with Adro Sarnelli and Bob Herdsman,
winners of The Biggest Loser Australia series in 2006 and 2009.

Marketing for Gyms is a total online & offline solution to take your Gym or Personal Training Studio to a
whole new level using a combination of simple but incredibly powerful strategies.

Click the 'Services' tab to discover the strategies that we have developed
and the 'Gallery' tab to see some of our work with previous clients. We look
forward to working with you soon!

Efficient Fitness getting pumped up and healthy will
solve their problems, well most of the
Marketing Technique times yes but not all the time. If that
is the only reason that people should
Owning a gym is good, that is if you go and exercise then it’s such a sad
have a lot of customers come and go excuse.
every day. Most probably if you know
how to really market your gym then People exercise because they want to
you won’t be lacking in customers. have a fit and healthy body, no other
That is you must be able to sell your reason beside that. Yes there are
services well to your current health benefits but if an obese guy
customers so that you can have more comes in and demands to a gym
customers. Of course the first thing trainer that he wants to get healthy
you should do is advertise, if you are pronto, that is just bad manners. You
a startup gym than you should have a will encounter a lot of these people
good ad at the ready, get it to show and you should just be patient with
on TV or have a billboard showing them if you are a gym owner. Part of
your services, that will people will having a fitness place going is the
know that you exist. It would also be ‘opportunity’ to serve this very
good for your business if you make demanding customer. The good thing
your gym positioned to a prime spot, about this is that if you successfully
visible to passerbies and if possible, got them healthy, it’s going to give
close to where people jog in the your gym a good name. Half of the
morning. It will attract customers time though this folks just give up
that way like food attracts flies. This after a few weeks and that’s sad for
is efficient fitness marketing and no them.
ones the wiser doing so.
But still, if you are having problems
A lot of people today have become on your gym promotions technique,
aware that their daily routine is not just make a fat guy slim and that is
what people will say is healthy. With one of the best ways to advertise. He
sickness that comes from being will be telling everyone how good
unhealthy and being obese sprouting your gym is and customers will come
just every other day people are afraid flooding in. they will want the same
that they will catch on to those miracle out of your fitness gym, it’s
sickness. Their first impulse is to run going to be hard, but customers are
at fitness gyms; they think that customers right?

Fitness Marketing
2. One of the quickest ways to get
Tips and Tricks for people join you is by offering
Your Business free memberships during your
first month.
Every business owner understands
the importance of what marketing 3. Offer big discounts or free sign
can do to his or her business. It is the up for group of people who will
lifeblood of any business endeavor. register together.
No matter how effective the services
you are offering in your gym, it is 4. During your opening, invite a
deemed useless if you can’t be able celebrity fitness guru as your
to build awareness. If you want to speaker or as a guest. This is a
have more clients, you have to make fantastic way to create a great
a great fitness marketing that will deal of attention around your
work for your business. area.

5. Create a good rapport to your
A lot of fitness professionals and existing clients. It is important
trainers push themselves hard in that you should retain them for
order find new clients and retain the this will prove that you are
offering a great service.
old ones. The competition is getting
tougher and tougher that is why a lot
of extra effort should be done for you 6. The referral system is also an
to stand out. Here are some simple effective marketing tool. You
should offer discounts or free
tips that can be useful in your
membership to your clients
business:
who can refer and bring in new
1. An open house is great way to clients.
get people know the services
you are offering in your gym.
7. The word-of-mouth is still one
Prospect clients can also have
of the best advertising that you
the idea on
can have. Family members,
the equipment that you have.

friends and co-workers can only challenge that you have is
spread the word about the to find right fitness advertising
services and promotions that that will help you on your way
you are offering.
to success.

8. You can create a sort of wall of
fame in your gym. You can Fitness Marketing: Try A
place the pictures of your best
performing customers and also Different Approach!
placetheirbefore and after
pictures. You can also post the When people speak about marketing
testimonials of your previously a product or services, magazines,
satisfied clients. televisions, radios, business cards,
and stickers always comes to mind.
Perhaps it’s because of its
9. Bring your marketing endeavor effectiveness in bringing new
online. Make sure that your customers into their business. It also
website is optimized.It should helps keeps old clients. These
be also interesting and full of marketing media have been proven
useful information. to be very effective which is why until
today, many people who are in to the
industry are making use of them
10. Another great strategy is by despite the fact that these have been
tapping the social networking around for many years. However,
sites such as Facebook and have you ever thought of making use
Twitter. of a different approach? Have you
thought of using the internet to
A lot of people are now endorse your business to the public?
If you are in to the fitness industry,
realizing the importance of
then you’ll most probably find the
having a healthy lifestyle and internet a very good source to
joining health clubs and fitness promote your gym to the interested
centers. This is a good customers. Online fitness marketing
opportunity for all gym owners has been proven to be a good move
to grasp the goal that they by many and it will be very beneficial
to you as well if you are new to this
have always aimed for. The
business.

people to visit. It will be much easier
If you want to put your advertising to entice the customers if you can
endeavors over the web and try a have your programmer create a
different approach, then here are visually appealing site. You also need
some of the things that you should to consider your business’s niche. The
do. color and theme should complement
the products and services you are
Find a programmer selling.
There are many free-lance
programmers that you can contact Online health club advertising can
over the web. They would post their only be effective if you truly dedicate
ads on social media and other high- yourself into it. You need to
profiled sites to make it easier for the persevere into making this endeavour
customers to find them. All you need successful. Take time in finding a
to do is to key-in the right keywords programmer. After you found an
and you will immediately be provided expert to help you with your
with the name, location, address, and problems, you can help him by giving
contact information of the the expert some ideas as to how you
programmer. want the site to look like.

If you want to make things like
payment and services, faster and
easier, then you’ll want to hire
someone close to where you work or
reside. Type-in the keywords
programmer and your location so
that you will be provided with experts
that work around your place. This
way, you can easily contact him if you
want to look at the status of your site
that he’s working on.

Web design
If you are familiar with the internet,
then surely, you know that the look
and theme of the website is
important. It’s what entices the

Health club promotions

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