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RAPIDLY RESPONDING 
TO OPPORTUNITIES 
letting customers’ needs drive the business 
1
Emerging markets 
are ripe for disruption 
2
TURKEY IS AMONG THE WORLD LEADERS IN 
3 
B2C ECOMMERCE GROWTH 
5%+ Expected GDP Growth 
for 2012-2015 
75MM People 
28YRS 50% 
$4Reta5il Ma0rket SBize N Average Age 
Pop 15-45yrs 
11% 
Total consumer spending 
CAGR 12-15E!
20MM Visits per Month 
7MM Members 
1M 
Products Shipped & Reviewed 
Each Month 
45% 
500,000 2014 Growth SKUs 34% 
YOY Growth 
in 12 Years
THE LARGEST PLAYER 
IN THE TURKISH B2C 
ECOMMERCE MARKET
6 
“If the change happening 
outside your company is 
far more unsettling than 
the change happening 
inside it, you’re not 
innovating at all. You’re 
being left behind.” 
— Doug Stephens
WORKING TOGETHER 
TO TRANSFORM A 
BUSINESS
Know Your 
Limitations
Know Your 
Limitations 
Know Your 
Market
Know Your 
Limitations 
Know Your 
Customers 
Know Your 
Market
Know Your 
Limitations 
Know Your 
Customers 
Know Your 
Market 
Know How Your 
Organisation 
Impacts the 
Customer
NEW 
PLATFORM 
UNDERSTAND 
BUSINESS 
UNDERSTAND MARKETPLACE 
CUSTOMER 
RESPONSIVE 
STOREFRONT 
UNDERSTAND 
MARKET 
ORGANISATIONAL 
TRANSFORMATION 
UNDERSTAND 
CULTURE
VISION 
OPERATIONAL 
EXCELLENCE 
SUSTAINABLE 
GROWTH 
THROUGH 
TECHNOLOGY 
CUSTOMER 
SATISFACTION 
GROW THE 
MARKET 
NOT ONLY 
MARKETSHARE
THANK YOU 
For questions or suggestions:

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ThoughtWorks Live - London 2014: Hepsiburada - A responsive business model to meet customer needs