Top management shall ensure that quality objectives are established at relevant functions and levels within the organization. Quality objectives must be measurable and consistent with the quality policy. A quality objective aims for continual improvement and follows the SMART criteria of being specific, measurable, achievable, realistic, and time-bound. The steps to establish a quality objective include: 1) establishing a foundation based on quality policy and business objectives, 2) selecting key measurable parameters, 3) writing a quality objective statement focusing on improvement, 4) designing an implementation strategy, and 5) compiling and analyzing relevant data.