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Give Them What They Want: Discovering Customer Need with Wearable Technology

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The document discusses discovering customer needs for wearable technology like the Apple Watch. It suggests generating ideas for what to build for different Apple Watch platforms like voice, mobile, SMS, and desktop. It asks what the market and experience opportunities are and outlines a process for idea generation that includes contextualizing ideas and running them through a design studio exploration to evolve the best concepts.

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GIVE THEM WHATTHEYWANT Discovering Customer Need with Wearable Technology
What should we build for Apple Watch? Give Them What They Want: Discovering Customer Need with Wearable Technology
What should we build for Apple Watch Voice? Give Them What They Want: Discovering Customer Need with Wearable Technology
What should we build for Apple Watch Mobile? Give Them What They Want: Discovering Customer Need with Wearable Technology
What should we build for Apple Watch SMS? Give Them What They Want: Discovering Customer Need with Wearable Technology
What should we build for Apple Watch Laptops? Give Them What They Want: Discovering Customer Need with Wearable Technology
What should we build for Apple Watch Desktop? Give Them What They Want: Discovering Customer Need with Wearable Technology
WHATARETHEPOSSIBILITIES?
What is the market opportunity? Give Them What They Want: Discovering Customer Need with Wearable Technology
What is the experience opportunity? Give Them What They Want: Discovering Customer Need with Wearable Technology
1 2 3 Continuity Give Them What They Want: Discovering Customer Need with Wearable Technology Voice WHAT ARE OUR GUIDING PRINCIPLES? Context
WHATDOWEKNOWALREADY?
How do we contextualize an idea? Give Them What They Want: Discovering Customer Need with Wearable Technology
PROCESS: GENERATEIDEAS
PROCESS: DESIGNSTUDIO
Design Studio Exploration The evolution of two ideas
[DENNIS]
TITLETEXTWHATCOMESNEXT?
THANK YOU

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