Multichannel marketing uses multiple communication channels to engage customers. It has become important due to market shifts toward relationships and increased competition. Personalized URLs (PURLs) link direct mail and the internet by generating unique URLs for each recipient that take them to customized online content. This allows profiling, segmentation, and activation of respondents across channels to improve response rates.

1. Multichannel and PURL presentation CURTIS 1000 – CHRIS DAHL Click to enter

7. Click-Through Rate 4.70% 4.60% 7.50% 7.60% 14.80%

8. Personalized URLs

15. Step 1: Attract Print Personalized Web Addresses on each Direct Mail Piece

16. Step 2: Interact Capture Visits to the VIP Landing Page

23. Raymour and Flanigan Example From: Raymour & Flanigan [mailto:no-reply@raymourflanigan.com] Sent: Monday, April 14, 2008 9:07 PM To: Cardona, Amy - Curtis 1000 Subject: Thank You for Visiting! Amy, Thank you for visiting Raymour and Flanigan . We look forward to seeing you in our stores and helping you Step Up the Cardona Family Style.

24. Bank of Geneva postcard

27. Champlain College PURL

28. Champlain College PURL

36. St. Paul Schools ECard

37. Questions?