www.efor.ca advertising Media Kit

www.efor.ca
MG Ethnic Marketing Inc.
Effective Ethnic E-Marketing Solutions & Services

ONLINE MEDIA KIT
2009

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523 -51 Baffin Court. Richmond Hill, Ontario, L4B 4P6. Canada Website: www.efor.ca Email: advertising@efor.ca Tel: +1.647.438.3086

EFOR.CA: THE ONLINE RESOURCE
FOR GROWING COMPANIES

• Efor.ca (www.efor.ca) is the daily resource for
entrepreneurs giving our audience of
business leaders the resources and tools they
need to succeed.
• More than 150 original articles per month
• Breaking entrepreneurial news
• RSS feeds to hundreds of people per day

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THE ONLINE RESOURCE FOR GROWING COMPANIES WORLDWIDE

Visits from January to March 2009: 1,536
Pageviews from January to March 2009: 9,834
% New Visits: 56.88%
Average Monthly Page Views: 3,834
Average Monthly Unique Visits: 891
Average Time Spent: 8 minutes

Visitors Country: Canada, USA, Jamaica, Iran,
China, England, Trinidad & Tobago, Mexico,
Dubai, France

Source: Google Analytics – 2009 rolling average

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A POWERFUL AUDIENCE

Efor.ca readers are successful, educated and affluent
Median age: 29 years
61% male, 39% female
College grad/post grad: 63%
Median household income: $79,376

Efor.ca reaches the leading decision makers at fast-growing companies.
Efor.ca readers are frequent travelers and early adopters of cutting-edge technology.

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ADVERTISING SOLUTIONS
Efor.ca offers a variety of advertising solutions. We
understand that each campaign has unique goals.
Our mission is to create custom, dynamic marketing
programs for our clients.

Display Advertising

Efor.ca offers a variety of banner advertising units
including leader board (468x60), sidebar Square
(125x125) and skyscraper (728x90). We accept
standard banner creative as well as support for a
wide array of rich media types.

Advertising can be targeted run of site, run of blog sites
network
(www.mgefor.ca, www.mgmc.ca, efor.biz) or Efor.ca
Customized blog pages network on popular blog sites such
as Typepad, Blogger, and Bloglines.
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Content Channel Sponsorship
Efor.ca offers sponsorship opportunities on all major sections of its website. Sponsorship sections consist of resource centers, posting
by popular categories and How-To Guides pertaining to a specific subject area. Content-channel sponsorships are sold as exclusive
placements on a monthly basis.

Channel content
Sponsorship

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Email Advertising
Efor.ca has two sponsor able newsletters, which
are published either on a daily, weekly, bimonthly
HTML Banner
or monthly basis. ad
160 x 600
Each newsletter has a maximum capacity of one Linked Text
sponsors. All Efor.ca newsletters are published in Sponsorship
both HTML and text formats.

Plain Text
Sponsorship

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Rate Card
PLACEMENTS AD UNIT SPEC NET CPM

Leader board 468x60 $80.00

Skyscraper 728x90 $85.00
Homepage

sidebar Square 125x125 $60.00

Leader board 468x60 $70.00

Skyscraper 728x90 $75.00
Blog categories

sidebar Square 125x125 $45.00

Site wide Text Links $15.00

HTML/Text 160x600 $50.00
Newsletter
Dedicated $200.00

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Specifications
The ad units are IAB standard sizes and dimensions in pixels.

LEADERBOARD
468x60
Size

Maximum File Size 40K

Looping Restrictions Animated, 4 loops max with refresh time of no less than 2 seconds.

SKYSCRAPER
728x90
Size


SIDEBAR SQUARE
Size 125X125



Lead Time: Please allow 3 business days for standard creative and 5 business days for rich media ads prior to
the campaign start date for testing and QA.

Expanding/Floating Ads: Expanding ads and floating ads must have third party served, user-initiated, and close
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on mouse-off. 40k initial download size. 100K maximum file size.


Flash Ads:
GIF alternative is required for Flash creative. Flash cannot exceed 39k file size and gif backup file size is 15k-
20k. Flash must be version 3 or higher and delivered as a .swf file. Looping restricted to 4 loops.

Flash ads must include clickTag tracking that contains the following (case-sensitive) actionscript:

On (release) {
getURL (clickTag,”_blank”);
}

Textlink:
Format: 20 character header and 70 character teaser. Client must provide active linking URL.

Newsletters:
Text Version: 50 characters max in ACSII format and active linking URL.

HTML Version: 60x600 (20k max) in GIF format are accepted depending on the newsletter layout. No Rich Media
or third party tags. Click links may be third party redirects.
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CONTACT INFORMATION
For more information please contact
Maryam Golabgir
Advertising@efor.ca
Tel: +1.647.438.3086
Mobile: +1.416.629.9876

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www.efor.ca advertising Media Kit

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