HSMAI

1. HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL ! SPRING 2009
HS MAI Newsletter
University of Houston Conrad N. Hilton
Cougar Chapter
HSMAI Cougar Chapter Members, To receive the latest information
Thank you for a wonderful year. We about HSMAI Cougar Chapter please
ARTICLES OF can proudly say that we are now one of log-on to:
INTEREST: the fastest growing and most active HSMAI.Cougarchapter@gmail.com
organizations in the Conrad N Hilton This email account has been
1.1 College. With only one year under are created to provide us with an efficient
INTRODUCTION belt we have successfully added more and accessible means of
than fifteen active members to the communication amongst one another.
HSMAI organization. A job well done, I The email account is available for all
1.2
NEW EMAIL ACCOUNT would like to congratulate each and members to use and will allow
everyone of you for making this everyone to send emails and updates
organization come alive. This however is related to HSMAI. The use of a
2.1 only the beginning as the future looks members email account will allow us
COUGAR GROUNDS even more promising for the HSMAI to develop an organized database of
PROJECT Cougar Chapter. We are clearly contacts with email address, and
becoming the most innovative and phone numbers that will be easily
dynamic student organization in the accessible and overtime lead to a large
3.1 college. Driven to become future leaders networking pool of contacts. Also,
UPCOMING EVENTS in the Tourism, Travel, and Hospitality with time this email account will be
Industry we strive to use HSMAI as a used to record or store previous
source for sales and marketing documents for future members to
3.2 information, knowledge, business use, whether it be “How to run a
FUTURE GOALS
development, and networking. As student fundraiser” or a “Thank You” letter
members of the Cougar Chapter we will allowing members to view all previous
3.3 use the knowledge learned in class and messages will save time and eliminate
INSTALL MEAGAN AS apply it to develop skill-full projects that confusion. May I add that If you wish
PRESIDENT will enhance are professional image as an to personalize your message you can
organization and individually. We will still leave your name at the footer of
strive to become an organization of the email. Future plans for bettering
highly developed students with the email account would be to create
dependable skills in Marketing, Public member profiles and post meetings/
Relations, Event Planning, and Revenue event on gmail calender. Again, this
Management. Last but not least, we will email account is for all to use and I
make HSMAI Cougar Chapter the most hope it will be a useful and continuos
enjoyable and sought after organization tool for present and future HSMAI
to be apart of because we will have FUN cougar chapter members.
along the journey to success. Remember Password: marketing
TO BE THE LEADING SOURCE FOR SALES AND MARKETING INFORMATION, KNOWLEDGE, BUSINESS DEVELOPMENT, AND NETWORKING
FOR PROFESSIONALS IN TOURISM, TRAVEL, AND HOSPITALITY.! http://www.hsmai.org/

2. HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL ! SPRING 2009
THE COUGAR
GROUNDS
STUDENT
MARKETING
PROJECT
OBJECTIVES OF HSMAI
For those of you looking for a
great opportunity to experience
research development in
consumer expertise and
intelligence, strategic marketing,
marketing communications, and
public relations join us to develop
the first ever student based
marketing project for Cougar
Grounds Coffee Shop.
COUGAR GROUNDS many mornings as you would like. The
PROJECT more time we spend consistently
Objectives of project include progressing the better the outcome.
developing marketing strategies for Cougar Recently, We had a conference call
Grounds Coffee Shop that will stimulate with Qualtrics the online survey
sales growth, revenue optimization, and software company. The call consisted of
name recognition to obtain maximum them navigating us through the process
performance levels. Provide students with of designing a survey. Some advantages
an opportunity to employ professional of using Qualtrics software is that it
marketing concepts in business gives you the option as survey builder to
atmosphere. Provide students with create a unique and interesting layout of
leadership and management skills. questions that will capture the attention
Currently: We are trying to create a of survey takers and keep them
database of people interested in working motivated to accurately answer
on the Cougar Grounds project. If you questions. It also provides organization,
could send me your hours of availability, and other easy to use tools. We can have
name, and phone number we can begin to a brief overview of the system when
form groups with one another and start time permits us to.
collaborating ideas to move this project in The next step in the Cougar
a progressive direction. Grounds project will be a Analyzing
Meeting times as of now are 9 a.m. Consumer Purchase History, Cost
Monday-Friday in Cougar Grounds or by Control Analysis, Obtaining Detailed
time requested. Morning meetings will be Record of Sales, Determine focus points
beneficial towards us because it will allow of survey, and Distributing Survey. I also
us to witness a steady inflow of consumers believe Professor Lattin’s Consulting
and their behaviors. Based on your Class would like to correlate with us on
enthusiasm please join others and myself as this project.
TO BE THE LEADING SOURCE FOR SALES AND MARKETING INFORMATION, KNOWLEDGE, BUSINESS DEVELOPMENT, AND NETWORKING
FOR PROFESSIONALS IN TOURISM, TRAVEL, AND HOSPITALITY.! http://www.hsmai.org/

3. INVESTOR NEWSLETTER ISSUE N°3! SPRING 2009
THE HILTON UNIVERSITY
HOTEL BRANDING AND
MARKET POSITIONING
PROJECT
OVERVIEW
The Hilton University of Houston Hotel and Conference
Center is getting a facelift. A $12 million facelift! Through
a consulting services agreement with Hilton Hotels, the
Conrad N. Hilton College of Hotel and Restaurant
Management is redeveloping the existing hotel property
into a state-of-the-art hotel and conference center that,
upon completion, will provide hospitality students
studying at the top-ranked College with a new training
facility and enhanced experiential learning program
second to none.
Renovation is slated to begin in late fall with completion
targeted for December 2009.
Leadership Experience HSMAI Involvement
A new Student Leadership Program will allow We learned that “market positioning refers to the
students to work directly with the University Hilton’s activities that a firm undertakes to place the brand in
general manager in student management positions on a customers’ minds so they understand what the brand is
number of hotel operational projects, including receiving and who its competitors are”. With the renovation of the
hands-on experience in the multi-dimensional aspects of Hilton Hotel we are presented with the opportunity to
an actual hotel remodeling project. experience the procedures of repositioning a hotel. A
When the renovation is complete and the Student skill set usually obtained in the later years of a career, we
Leadership Program is implemented, our facilities and as student members of HSMAI can gain an edge on the
programs will be like no other,” attests Bowen. “Without competition by using this opportunity to deepen are
a doubt, the stature of the Hilton College will be marketing skills in areas such as Branding, Market
significantly elevated within academic circles and Positioning, Repositioning, and Public Relations.
throughout the hospitality industry. This upgrade will We will support the Student Leadership Program
result in better-trained graduates for all sectors of the and build a relationship with all those who will share
hospitality business and keep with Conrad N. Hilton’s with us knowledge and guidance towards our goals. The
wish to create American hotel managers and top goal of the project will be to develop and present a
executives who can compete globally.” analysis of the desired position market after renovation,
Building a relationship with the Hilton Hotel will forming ways of promoting the newly renovated hotel,
afford hospitality students an enhanced experiential along with working along side the Hilton Hotel
learning environment designed to better prepare Marketing and Sales Staff to further develop knowledge
graduates to succeed in our fast paced and dynamic of the repositioning process.
industry.”
TO BE THE LEADING SOURCE FOR SALES AND MARKETING INFORMATION, KNOWLEDGE, BUSINESS DEVELOPMENT, AND NETWORKING
FOR PROFESSIONALS IN TOURISM, TRAVEL, AND HOSPITALITY.! http://www.hsmai.org/

4. FUNDRAISER CONCEPT IDEAS 1 & II! SPRING 2009
5k Run!
1ST ANNUAL
CONRAD N. HILTON
4 ON 4
BASKETBALL
TOURNAMENT
FUNDRAISER GOALS !
The outlining purpose of establishing a
We are a student organization of very
fundraiser is to raise money to provide
ambitious and innovative students who
scholarship funds for all active members who
together can reach any goal set before us.
display enthusiastic interest in Hospitality Sales
Planning a fundraiser of this magnitude will
and Marketing. Therefore, the money raised
be challenging. However, if we set forth
from the fundraiser will be used as an incentive
for students to join HSMAI, because not only
attainable goals and work in a progressive Goals
movement and start now we can accomplish a
will they be receiving the leading source for
successful fundraiser event. Short Term
sales and marketing information, knowledge,
business development, and networking by In the end, the fundraiser event will give Timeline!
joining but also funding that will cover their us a pool of connections and networking Establish Event Com
mittee !
HSMAI initiation fee. opportunities by having built key Research “How To”
relationships. The fundraiser will teach us !
No matter which fundraiser we choose to skills in Event Planning, Event Marketing, Determine
pursue, the goals of each are very similar. Rules and
Public Relations, Team Management, and Re gu la tio ns
Besides raising money we want to build hours of experience.
relationships. We want to build connections
Create List of Cont
and bring together the people of Conrad N acts!
Hilton College, University of Houston, Locate Sponsors
Houston Area Professionals, HSMAI Houston Create Advertisem
ent !
Chapter Members, and local communities.
We are in the business of hospitality, the
business of bringing people together for the
common purpose of celebrating life.
TO BE THE LEADING SOURCE FOR SALES AND MARKETING INFORMATION, KNOWLEDGE, BUSINESS DEVELOPMENT, AND NETWORKING
FOR PROFESSIONALS IN TOURISM, TRAVEL, AND HOSPITALITY.! http://www.hsmai.org/

5. HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL ! SPRING 2009
Upcoming Events Cold calls like it or not will help HSMAI
•Social at Buffalo Wild Wings and Pool/ us in the long run
Volleyball Social @ U.H. Recreational Us the basketball tournament as
Center an incentive to reach out
Following up with people we have
met or have come in contact with via
thank you letters etc.
Improving the general public
within the Hospitality Industry of HSMAI
•Guest Speaker provided by Heather Focus on recruiting for the future
Kennedy Develop presentations for
•HSMAI Cougar Chapter Elections classrooms to promote HSMAI and
•Lunch-Ins with Houston Chapter projects
Develop shadowing program
NEWSLETTER STAFF
Future Goals within HSMAI for future undergraduate
Eric Frankum
members to take leadership roles
Build a relationship with the Bauer Chief Editor
Establish at least one mandatory
College of Business &
meeting to meet and greet with new
Entrepreneurship HSMAI MEMBERS
members
Set up booth at Bauer College President Meagan Tomlin
Create visible profiles of current
Organization Fair
members to make ourselves approachable
Let Business students aware of Vice President Greg Kirkham
and accessible to all students interested in
the fact that we exist and they can join
learning about HSMAI
HSMAI Social Chair Ethan Koczka
Create mission statements that
Create Committees within will attract students to want to join us in
organization for added support our mission to succeed. Public Relations Freddie Floyd
Event/Project Committee
Public Relations/Communications Educator Michelle Wilkerson
Committee Next Meeting:
Recruiting Committee March 23rd @ Event/Project Chair Eric Frankum
Educational Committee 1 2 : 0 0 P. M .
Treasury Distinguished Staff Member Dr.
Social Committee Stowe Shoemaker
Fo r t h e l a t e s t
Focus on building a network of
updates log-on to
professional contacts
We need to develop the right hsmai.cougarchapter@
contacts to gain a competitive edge of gmail.com
other Universities
By attending more lunch-ins and University of Houston
Houston Chapter Events we can network Conrad N. Hilton
with people who will enhance our
chapter and careers HSMAI Cougar Chapter
TO BE THE LEADING SOURCE FOR SALES AND MARKETING INFORMATION, KNOWLEDGE, BUSINESS DEVELOPMENT, AND NETWORKING
FOR PROFESSIONALS IN TOURISM, TRAVEL, AND HOSPITALITY.! http://www.hsmai.org/