Get 3 New Clients on LinkedIn... then Rinse & Repeat! (!with Video @ Slide 16!)
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Get 3 New Clients on LinkedIn... then Rinse & Repeat! (!with Video @ Slide 16!)
- 1. Get 3 New Clients by Next Week on LinkedIn Presented by: E.G. Sebastian Author, Speaker, Coach Social Media Marketing Strategies
- 3. www.myCoachingCenter.com Training / Resources / Exposure • More than 200 Million Users • Male Users: 61%; Female Users: 39% • 63% No Kids; 37% Have Kids • 2.7 Million+ Business Pages • 1.5 Million LinkedIn Groups • The 14th Most Visited Site on the Plannet •Source: quantcast.com Why is this good to know? LI Stats
- 4. www.myCoachingCenter.com Training / Resources / Exposure • 18 6% • 18-24 9% • 25-34 24% • 35-44 23% • 45-54 22% • 55-64 12% • 65+ 5% Why is this good to know? Age Demographics
- 5. www.myCoachingCenter.com Training / Resources / Exposure • No College 22% • College 52% • Grad School 26% • $0-50k 31% • $50-100k 34% • $100-150k 19% • $150k+ 15% Why is this good to know? Education & Income Demographics
- 6. www.myCoachingCenter.com Training / Resources / Exposure Rank • United States 32.0% 12 • India 17.5% 8 • United Kingdom 3.6% 14 • Brazil 3.0% 21 • Australia 3.0% 10 • Canada 2.6% 12 • Netherlands 2.6% 9 • South Africa 1.8% 8 • Spain 1.8% 21 • China 1.6% 236 Why is this good to know? International Stats
- 7. www.myCoachingCenter.com Training / Resources / Exposure So… How Do You Find Your New Clients on LI?
- 8. www.myCoachingCenter.com Training / Resources / Exposure 1. Know who your ideal client is: • What is his/her job • How much $$$ they make • Where can you find them • What keeps them up at night? 2. Be Clear on What Service You Provide: • It must solve a pain/challenge – or help with a fulfill a strong desire • Someone is actively searching for this service – needs it and wants it • Price it in a way that it appeals to your ideal client *** Be known by your prospects – Be Visible – Gain their Trust *** 2.5 “Prerequisites”
- 9. www.myCoachingCenter.com Training / Resources / Exposure Gain Visibility & Trust • Be present in the groups where your ideal client hangs out • Provide valuable input: comments, share resources (50+% NOT YOURS) • Share videos, blog posts, checklists, articles, infographics, webinars, invites to Radio Show Interviews, etc. (yours) • All your self-promotional activities should be Lead-Generation Tools • Engage in one-on-one conversation with your ideal client (e.g. after seeing their post) • CONNECT with Group Manager/s and gain their trust. Offer to support them! * - COMMENTS are your #1 way to show your expertis, & Gain Trust, Like, and Visibility !!!
- 10. www.myCoachingCenter.com Training / Resources / Exposure The Lead-Generation & Client-Attraction Strategy Once your ducks are in a row… 1. Be a member in the Groups where your Ideal Client is LOOKING FOR SOLUTIONS(!) 2. Contact them privately and offer them a solution – start with a Checklist, Video (tutorial), Free Webinar (most powerful) 3. Once you develop visibility and trust*, contact them and offer them a paid consult (dealing with difficult teen, video marketing, strategic planning, conflict management, etc. – offer solution to their most burning pain) 4. Follow Up!!!
- 11. www.myCoachingCenter.com Training / Resources / Exposure USE a CRM 1. Keep records of who you talked to and what you talked about 2. LI “CRM” keeps track of your conversations for you 3. Set a reminder of when to follow up – it’s easy in LI
- 12. www.myCoachingCenter.com Training / Resources / Exposure USE a CRM 1. T
- 13. www.myCoachingCenter.com Training / Resources / Exposure Resources • www.22Touch.com – Follow up with Class • www.SuccessPrinciples101.com/video – Marketing/Promo Video Creation Training • Lead-Generation / List Building Group Coaching
- 14. www.myCoachingCenter.com Training / Resources / Exposure
- 15. www.myCoachingCenter.com Training / Resources / Exposure Do You Want to Accelerate Your Coaching Business Growth? Contact me at http://my.vCita.com/getMoreClients and set up a time to chat… (30-minutes No-Strings-Attached Marketing-Planning Session; or discuss how to remove a current stumbling block) … or contact me through LinkedIn (www.LinkedIn.com/in/egSebastian)