How to creatively use research/data, publications, newsletters and photos to promote your nonprofit.

1. How to Walk/Jog/Run Your
Way to Creative Content
Eric Gervase
Twitter @egervase Email eric@socialneedia.org

2. Existing Content
Twitter @egervase Email eric@socialneedia.org

3. A Game
Jog
Walk Run
Twitter @egervase Email eric@socialneedia.org

4. Characteristics of Walking
• Low cost of investment
• Low technical ability
• Little time to develop
Twitter @egervase Email eric@socialneedia.org

5. Characteristics of Jogging
• May require some investment
• Little bit more technical ability
• Little bit more time to create
Twitter @egervase Email eric@socialneedia.org

6. Characteristics of Running
• Can require more investment
• Lots of technical ability
• Quite a bit of time to create
Twitter @egervase Email eric@socialneedia.org

7. Digital Newsletters
Twitter @egervase Email eric@socialneedia.org

8. Digital Newsletters
Twitter @egervase Email eric@socialneedia.org

9. Digital Newsletters
Twitter @egervase Email eric@socialneedia.org

10. Digital Newsletters
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11. Creative Use of Photos:
Charity: Water
Twitter @egervase Email eric@socialneedia.org

12. Creative Use of Photos:
Charity: Water
Twitter @egervase Email eric@socialneedia.org

13. Creative Use of Data: Infographics
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14. Creative Use of Data: Infographics
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15. Creative Use of Data:
Animated Typography
Twitter @egervase Email eric@socialneedia.org

16. Creative Use of Data:
Animated Typography
Twitter @egervase Email eric@socialneedia.org

17. Creative Use of Data:
Animated Typography
Twitter @egervase Email eric@socialneedia.org

18. Creative Use of Data:
Animated Typography
Twitter @egervase Email eric@socialneedia.org

19. Creative Use of Data: Infographics
Twitter @egervase Email eric@socialneedia.org

20. Creative Use of Data: Infographics
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21. Creative Content: Merchandise/Apparel
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22. Creative Content: Merchandise/Apparel
Twitter @egervase Email eric@socialneedia.org

23. Digital Newsletters
Twitter @egervase Email eric@socialneedia.org

24. Digital Newsletters
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25. Video: Advocacy and Blog Promotion
Twitter @egervase Email eric@socialneedia.org

26. Video: Advocacy and Blog Promotion
Twitter @egervase Email eric@socialneedia.org

27. Video: Volunteer Support
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28. Video: Volunteer Support
Twitter @egervase Email eric@socialneedia.org

29. Creative Ways to
Get Supporters Involved
Twitter @egervase Email eric@socialneedia.org

30. Creative Ways to
Get Supporters Involved
Twitter @egervase Email eric@socialneedia.org

31. Creative Ways to
Get Supporters Involved
Twitter @egervase Email eric@socialneedia.org

32. Creative Ways to
Get Supporters Involved
Twitter @egervase Email eric@socialneedia.org