Social Media Innovation, Implementation and Measurement: Mixing the right social media recipe for success. SEO + SMO

1. Innovation, Implementation and Measurement
SOCIAL MEDIA ELEVATION

2. Popular Channels
BLOG
Noted in a survey for SITA
Loss of status

3. Multiple Engagement Options The Conversation Prism

4. Social Media Recipe For Success
**To view how the different social networks have progressed over the last year, view the Social Media
Analysis Report HERE.
Mix The Right Ingredients Your Winning Combination!
Spice -up your current recipe: Something for everyone to enjoy:

5. Manage Your Networks
Retaggr: Ping.fm and FriendFeed:
 Online profile and portfolio of your accounts.  All-in-one: Connect all accounts and they’ll
stream content and auto-post your info.
Retaggr
Ping.fm
FriendFeed
FriendFeed

6. Enhance Your Status
Facebook, YouTube, Twitter, Digg,
LinkedIn, etc: Blog and Website:
FACEBOOK: BLOG:
 Status updates and follow back if right fit  Have a blog within website or build in using WordPress
 Route fans, friends, viewers to your website using tiny (backend analytics). Blogger is an option (use GetClicky
URL’s such as bit.ly or ow.ly for analytics).
 Share press and interact  Add Tweetmeme, Facebook Share, Digg This, etc for one-
YOUTUBE: click quick sharing your content.
 Share videos and post on landing page. Follow others  Consistently post (3 posts minimum a week).
who share interests.
 Encourage comments by asking questions and respond by
TWITTER: the end of the day.
 Use Hootsuite to manage account(s) and to setup
auto-tweeting of your blog posts.  Share your posts using other social media tools (AddThis,
ShareThis – both offer analytics and measurement)
LINKEDIN:
 Create Group to allow for sharing of info and ask WEBSITE:
questions. ALWAYS LISTEN FIRST, then RESPOND.  Direct online traffic to a landing page.
 Add Connections that have right fit.
 Share videos using social media tools
DIGG:
 Have online forums (chat) to offer instant contact.
 Digg your press releases and blog posts and do the
same when you find information you feel is important.  Show off your social media profiles with icons/buttons on
landing page.

7. Measure Your Success
Record your search/social/site status before you implement your social media plan in order to
measure effectiveness. Make changes? Continue? Do more?
Facebook, YouTube, LinkedIn,
Twitter, Digg, etc. Blog and Website:
SOCIAL STATE: SITE STATE:
 Social Mentions  Google Analytics
 Facebook Friends, Fans, Group Members  Blog Comments
 Twitter Followers  Website Views, Hits
 Digg Subscribers
 LinkedIn Connections
 Link Click-throughs
 Retweets
 YouTube Subscribers, Views, Comments

8. LARGE SCALE MEASUREMENT
•Analytics
•Website Optimizer
•Adwords
•Insights
•Ad Planner
•Website Grader
•Blog Grader
•Facebook Grader (Profile
& Fan Page)
•Press Release Grader

9. Google Analytics

10. Google Website Optimizer

11. Google AdWords

12. Google Insights

13. Google Ad Planner

14. Search Engine Optimization (SEO)
The BEST formula is one in
which Social Media is
married to SEO.
SEO provides long-term
security in search results.
Links and Recs provide
primarily the most benefit.
Add Social Media (almost
immediate SE benefits)
and the mark is made!
Image courtesy of Hubspot: Traffic Drawing Keywords

15. SEO + SMO = RECIPE FOR SUCCESS

16. Elza Hayen
Principal, Hayen Company
803.386.8646
www.hayencompany.com
@EHayen (on Twitter)
http://hayencompany.blogspot.com