Embracing Social Web Content: Site Visitors as Authors
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The document discusses embracing social web content and visitors as authors on websites. It advocates that websites should be built for and engage with visitors. The web is a two-way communication tool, and the more sites engage visitors, the stronger relationships develop. Some key points are that 48 million Americans contribute online content, and many use the web to develop and share photos, rate products, and use social networking sites. The document also provides opportunities for sites to open communication channels, like allowing commenting and content contributions.
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Embracing Social Web Content: Site Visitors as Authors
- 1. Embracing Social Web Content: Site Visitors as Authors Eric Hodgson Estrada April 11, 2007
- 7. Source : USA Today, 10/01/2004 “ Instead of having to find information…it will find you.” “ It's just there. Your life is just affected the way it's affected today by the lights in a room.”
- 8. Source : Advertising Age, 07/21/2005 “ There is so much media now that consumers control access. It’s much more about finding a way to talk to them as individuals.”
- 11. Web Usage 48 million Americans have contributed content to the Web Source : Pew Internet & American Life Project
- 18. Stay focused…
- 19. What is your focus?
- 20. Stay True to Yourself Mission Planning BRAND }
- 23. Where we are now…