- 89% of companies will use social networks for recruiting in 2011, up from 83% in 2010. LinkedIn is the dominant social network for recruiting, used by 87% of companies, though most companies now use two or more networks.
- Competition for talent is intensifying as 77% of companies expect increased competition and nearly two-thirds plan to recruit from competitors. One-third of companies expect the average new employee to stay less than two years.
- Social media tops the list of areas where companies plan to increase recruiting investment as competition grows. Referrals, direct sourcing, and social networks are considered the best sources for quality candidates.
- Two-thirds of companies report successfully hiring candidates
2. introduction
Social recruiting on the rise: 56% in 2010. And they indicate that social
recruiting will be an essential element of recruiting
Employers will invest more in recruiting strategy as hiring competition heats up.
across multiple social networks as • 77% of survey respondents expect increased
competition for talent.
competition for talent intensifies • Nearly 2/3 of companies intend to recruit
from competitors in the year ahead.
When we began this annual survey four years ago, • Only 16% will spend more on job boards and • 1/3 expect the average new employee to
social recruiting was a new idea to many a third of respondents plan to spend less on stay 2 years or less
companies. Between then and now, comScore job boards, third party recruiters and search
reports that time spent in social networks grew firms. • Among companies anticipating increased
from 1 out of every 12 minutes spent online to 1 in hiring this year, 95% now use or plan to start
out every 6 minutes. Employers have clearly The data indicates that recruiting departments, like using social recruiting.
followed their target talent into social networks. Our marketing departments, increasingly utilize the
unique environments of multiple networks to reach Fortunately, the connections, data and reach
2011 survey found that 89% of respondents will offered by social networks can help employers
recruit through social media this year, up from 83% and engage their targets.
successfully adapt to this environment of high
in 2010. • LinkedIn has led in recruiting usage each churn and increasing competition for talent – an
As competition for talent grows, social recruiting year and now almost all of those surveyed environment in which they must always be
tops the list two years running as the most popular (87%) use the professional network, up from recruiting.
area to increase investment. Not surprisingly, 78% last year.
respondents’ plans to increase spending on • Recruiting usage of other major networks
candidate sources are closely aligned with their stayed fairly steady with 55% using Facebook
views on the quality of those sources. and 47% using Twitter.
• 55% will increase their budgets for social • But now, most (64%) have expanded their
recruiting; referrals, corporate career sites social recruiting programs to two or more
and direct sourcing are other top categories social media channels; and 40% use all three
for increased investment. top networks – LinkedIn, Facebook and
• Referrals, direct sourcing and social networks Twitter.
are the top rated external sources for quality Proof of a continued recovery for the labor market,
candidates. 67% of survey respondents said they plan to
increase hiring over the next 12 months, up from
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21. about this survey about jobvite
The Jobvite Social Recruiting Survey 2011 was Jobvite is the leading recruiting platform for the
conducted online between May and June 2011; social web.
over 800 people U.S. respondents completed the
Jobvite enterprise solutions are proven to perform
survey. The survey was completed by individuals
at the scale and with the reliability required by
responding to an email invitation sent to a
world-class companies. Social recruiting products
registered list of human resources and recruiting
from Jobvite lead the market in their proven ability
professionals. Respondents answered questions
to drive referral hires – by enabling jobs to be
using an online survey tool and the response data is
shared across social networks, on websites and via
available only in aggregate form. For more
information about the survey, please contact our email by recruiters, hiring managers and every
employee. Jobvite is a complete, modular Software-
media relations team at jobvite@atomicpr.com.
as-a-Service (SaaS) platform which can optimize the
additionaL sociaL recruitinG resources speed, cost-effectiveness and ease of recruiting for
• the state of social Recruiting Infographic any company.
• embeddable Charts
• Jobvite Index Jobvite Source is the social recruiting and candidate
• Job seeker Nation 2010 survey relationship management application that targets
• Jobvite Customer videos relevant talent in Linked In, Facebook and twitter to
• Jobvite product tours drive referral hiring virally. It’s a single intuitive
application that manages all sourcing programs and
then measures the results, surfacing relevant
candidates from all over the web to create a talent
pool for your company.
connect With us
Jobvite Hire is the applicant tracking system for the
www.jobvite.com
social web that’s easy for everyone to use - and
www.twitter.com/jobvite
robust enough to be adopted by some of the fastest
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growing companies in the world. From social
www.linkedin.com/company/jobvite
referral, to interview management to advanced
analytics, Jobvite Hire is the faster, more productive 650-376-7200
way for everyone to work together.
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