This is a short presentation about recent content marketing projects we have successfully launched for our customers. Short case studies about editorial custom content creation projects.
2. WHO WE ARE www.enveritasgroup.com EnVeritas Group is a global Content Marketing Firm dedicated to helping companies empower customers and grow their business by developing engaging, relevant and original communications through proven proprietary processes designed to create, manage , distribute and market content.
3. OUR BRAND 10+ Years Experience in Content Marketing Nearly 1,000,000 URLs with Content Either Managed and/or Created by the EnVeritas Group 800+ Writers and Editors in EnVeritas Group Network 50+ Full-Time Employees based in the US, UK, France and Mexico Proprietary Content Lifecycle Management™ (CLM) Technology Proven Processes to ENGAGE , EDUCATE & EMPOWER Your Customers www.enveritasgroup.com
4. WHERE WE OPERATE EnVeritas Group has C3 CENTERS (Custom Content Creation) Centers strategically located to serve our partners GREENVILLE C3 LONDON C3 MEXICO CITY C3 www.enveritasgroup.com
6. WHY CONTENT MARKETING www.enveritasgroup.com Old Marketing Mental Model For decades, marketing has been about three critical moments and pre-shopping was only for big ticket items like cars, homes or expensive electronics.
7. WHY CONTENT MARKETING www.enveritasgroup.com New Marketing Mental Model Now, consumers research EVERYTHING - it’s that grab your laptop or mobile phone and start searching moment. It’s your ZERO MOMENT OF TRUTH (ZMOT) .
8. WHY CONTENT MARKETING www.enveritasgroup.com So what do you need in place to win your ZMOT ? The right marketing message in the form of RELEVANT CONTENT . Today, 62% of shoppers search online before buying . And you must be present in a conversation when they want to have it, not when you want to.
9. WHAT WE DO • Content Strategy • Content Research • Content Creation • Content Localization • Content Management • Content Distribution • Content Marketing • Content Publishing Everything that EVG does revolves around delivering RELEVANT CONTENT: www.enveritasgroup.com
10. CASE STUDIES www.enveritasgroup.com OBJECTIVE Content Verification for 22,000+ Venues SOLUTION Developed CONTENT LIFECYCLE MANAGEMENT Technology™ RESULTS 22,000+ Database Ready to Be Monetized and Utilized
11. CASE STUDIES www.enveritasgroup.com OBJECTIVE Content Creation for 750 Hotel Websites SOLUTION Created Dedicated Team, Implemented Standards Guide and Custom Message Board that Handles 15,000 Annual Updates RESULTS High Organic Search Rankings, 62% Increase In Site Visits, 76% Increase in Revenue
12. CASE STUDIES www.enveritasgroup.com OBJECTIVE Content Localization for 10 European Cities in 6 Languages SOLUTION Specialized Localization Team Provided Unique Content and Images RESULTS Take Up was Over 50% and Project Done Within Time and On Budget versus Internal Resources
13. CASE STUDIES www.enveritasgroup.com OBJECTIVE Create Custom Travel Content for 30 U.S. Cities SOLUTION Dedicated Team Wrote 400 Articles in Just 6 Weeks RESULTS Top Rankings in Organic Searches, Additional Projects for Custom Content
14. CASE STUDIES www.enveritasgroup.com OBJECTIVE Create Custom Content for Co-op Member Website SOLUTION Conduct Interviews and Craft Articles to Support Brand Pillars RESULTS One Cohesive Solution for Custom Content Freeing Up Internal Resources
15. CASE STUDIES www.enveritasgroup.com OBJECTIVE Localize, Optimize and Manage Content for Multiple Hotel Websites SOLUTION Research Target Market Needs And Localize Copy In Up to 10 Languages Per Hotel RESULTS Outsource Complicated Content Project To One Resource that Can Optimize Content to Drive Traffic
16. WHY WE ARE DIFFERENT www.enveritasgroup.com EnVeritas Group has developed the proprietary Content Lifecycle Management™ technology (CLM) to ensure virtually any type of content marketing effort can be done efficiently and cost effectively.
18. PROSPECTS INTO PROFITS EnVeritas Group is ready to engage, educate and empower your customers. We welcome the opportunity to prepare a custom proposal for your specific needs. www.enveritasgroup.com