This is a general overview of EVG content marketing services. This document include great case studies about content marketing related projects. We work mostly on the digital space however we have also done some work for more traditional publishers. Brands become publishers and we like to help them!

1. CONTENT MARKETING SOLUTIONS

2. ZERO MOMENT OF TRUTH
At EnVeritas Group our purpose is to ensure our clients win their Zero Moment of Truth by providing the best content
marketing worldwide supported by outstanding customer service. We define the Zero Moment of Truth (Veritas) as the
point when first impressions are made and an individual becomes aware and forms an opinion about your brand.
Increasingly, this decision-making moment is happening on digital platforms.
There is no doubt that today’s shoppers are digital consumers with over 80% first searching online for information
that shapes their buying decisions. With just a few swipes of a touchscreen, consumers can compare prices, read
reviews, watch a demonstration, send product photos and locate a store.
It is critical for you to be part of this conversation with accurate information that motivates profitable action. The new
paradigm requires that you deploy strategies that address audiences’ need for relevant, updated content across platforms
throughout the shopping and purchasing process.
EnVeritas Group can help you be involved at these critical moments by providing
prospects with real value instead of just another marketing message. We believe
in focusing on the buying process, instead of the selling process, and becoming
an integral part of it by creating relevant content that solves your prospects’
problems, answers questions and engages them with your brand through all
phases of the buying cycle.

3. INDUSTRY EXPERTISE

4. EVERYTHING EVG DOES REVOLVES AROUND CONTENT
EVG is one of the only content marketing firms in the world to offer
a full continuum of services, from content strategy and creation to
localization and management.
When you partner with EnVeritas Group for content marketing solutions,
your business will experience improved search engine rankings, increased
website traffic, enhanced user experience, and ultimately a greater return
on your investment.
Our team of SEO experts, researchers, writers and editors are skilled in the process
and procedures needed for setting up a customized content development
campaign for your brand and business. We offer different types of content
to support all phases of your buying cycle.
CONTENT TO SUPPORT ALL PHASES OF THE BUYING CYCLE
ACQUISITION CONVERSION RETENTION
SEO Strategy Search Copy Blogs
Blogging Case Studies Contests
Infographics Data Sheets Webinars
Surveys White Papers Product Tours
Videos Product Reviews Enewsletters
Social Media Video Demonstrations Social Media Engagements
Online Press Releases Customer Testimonials Customer Support Content
Blog and Forum Comments

5. CONTENT CREATION CONTENT LOCALIZATION CONTENT MANAGEMENT
CONTENT STRATEGY
VALUABLE CONTENT IS EVG CAN LOCALIZE YOUR WE FOCUS ON YOUR CONTENT SO
RELEVANT CONTENT STARTS
MORE THAN WORDS ON A PAGE CONTENT IN 34+ LANGUAGES YOU CAN FOCUS ON YOUR BUSINESS
WITH A STRATEGY
If you want to create valuable Our international offices have EVG can improve the efficiency
EVG can help your organization
content for your website, then teams of writers, editors, designers, and ROI of your digital strategy
get the right information through
it must be crafted with specific translators and programmers. We by working through your content
the right channels to the right
appeal for your target audience. provide a network of over 2,000 management system (CMS) to
target. However, before we write
EVG can improve your business’s writers worldwide who go beyond manage as many components of
the first word, we develop a strategy
online content marketing success simple translation to create content your website as you choose, such
to understand what your customers
through refining your website with in the native speaker’s language as title tags, meta data, on page
want and then leverage their
well optimized, strategic and and idiom, thereby ensuring the SEO, ad copy and special offers.
interests and passions to create
branded content designed to engage content resonates with your local We offer this one-stop content
content that enhances your brand
potential clients with relevant target audience. EVG also provides management solution to make
and motivates profitable action.
information that interests them. Multilingual Search Engine your website more engaging and
Optimization (MSEO) services for informative.The EVG tech team
international businesses or businesses can also build a custom solution
seeking international clients. to meet the specific needs of your
content campaigns.

6. Over the past decade, we have partnered with national hospitality companies to create, manage and
distribute their digital content. For businesses with multiple locations and microsites such as these, we
created TopSite™. It’s the ideal solution for hotel and hospitality companies, as well as apartment and
SITE
TM
senior living communities. When you outsource your web content to EVG, you’ll have one dedicated,
convenient and cost-effective team that can create content for hundreds of microsites, maintain your
brand standards and provide updates with daily deals and offers.
EXTENSIVE EXPERIENCE
EnVeritas Group has over a decade of experience in writing, editing
and managing large-scale website content projects for hospitality
companies with thousands of individual properties including Carlson
Hotel Group, Intercontinental Hotel Group, Hilton and more.
ENGAGING WEB CONTENT
EnVeritas Group has an extensive database of relevant content that
will be of interest to prospective residents researching your community,
including area attractions, healthcare facilities, surrounding restaurants
and shops, interesting links and more.
OPTIMIZATION & DISTRIBUTION
TIMELY UPDATES
EnVeritas Group can help you get the right content to the right
EnVeritas Group understands how important time-sensitive offers are
targets to more effectively promote your community through
to closing leases so our proprietary technology enables quick updates
search engine optimization and distribution to social networks
to your website with the latest specials.
and established third party channels.
PROPRIETARY TECHNOLOGY
EnVeritas Group professionals understand that one of the biggest
challenges for assisted living companies is how to standardize and
manage content. We have developed the proprietary Content
Lifecycle Management Technology™ to ensure that any content
project is performed efficiently and cost-effectively.

7. OBJECTIVE
SOLUTION
RESULTS
CASE STUDY

8. OBJECTIVE
SOLUTION
RESULTS
CASE STUDY

9. OBJECTIVE
SOLUTION
RESULTS
CASE STUDY

10. OBJECTIVE
SOLUTION
RESULTS
CASE STUDY

11. CONTENT
JOB
INITIATED
CONTENT JOB
ARCHIVED SPECIFICATIONS
FOR UPDATES DEFINED
FINISHED PROJECT DATABASE OF
EXPORTED WRITERS & EDITORS
TO CLIENT EVALUATED
LIFECYCLE
MANAGEMENT TECHNOLOGY
CONTENT EVALUATED WRITERS & EDITORS
FOR MATCHED
QUALITY CONTROL TO PROJECT
CONTENT
CRAFTED TO
SPECIFICATIONS
EnVeritas Group has developed the proprietary Content Lifecycle Management™technology (CLM)
to ensure virtually any type of content marketing effort can be done efficiently and cost effectively.

12. EVOLUTION EVALUATION

13. PARTNERS

14. PARTNERS

15. PARTNERING WITH EVG
When you become a client of the EnVeritas Group, we create a dedicated team to
manage your content marketing process and ensure that we accomplish your goals.
Account Executive
Your account executive will serve as the liaison between you and
your content marketing team and can answer questions, provide status updates,
coordinate new projects and more.
CONTACT EVG
Project Manager To learn more about how we work and the results that
You will also be assigned a dedicated project manager within one we can deliver for your business and bottom line,
or our C3 (Custom Content Creation) Centers, who will supervise all your projects and we invite you to contact us below.
ensure successful execution of your content marketing program.
United States Headquarters European Headquarters
Content Specialists 25 E. Court Street Berkeley Square House
We will create a dedicated team of writers for your Suite 302 Berkeley Square
content marketing program based on their industry expertise and your needs. Greenville, South Carolina 29601 Mayfair-London
T: 864.241.0779 W1J6BD UK
Managing Editor F: 864.241.0917 T: 44 203.239.8390
Your managing editor will oversee all the content created by our specialists www.enveritasgroup.com
to ensure that it is consistent with your brand’s voice and writing style.

16. CONTENT MARKETING SOLUTIONS