Innovation Management Mercosur
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Innovation Management Mercosur
- 1. Innovation Challenges and Knowledge Transfer at the Digital Era INNOVATION MANAGEMENT 03/13
- 2. The Light That Guides Us to Innovate
- 3. The Challenges are our Light Externals Externals Externals Externals CHALLENGES IMPLEMENT Filtro nº4 PROTOTYPE LAUNCH Inputs Filter 1 Filter 3 Filter 2 IDEAS PROJECTS VALIDATE Conceptualize •Business Model •Business Case •Viability 3rd Validation 2nd Validation 1st Validation
- 4. Step 1: Defining Challenges
- 5. Step 1: Defining Challenges Externals Externals Externals Externals CHALLENGES IMPLEMENT Filtro nº4 PROTOTYPE LAUNCH Inputs Filter 1 Filter 3 Filter 2 IDEAS PROJECTS VALIDATE Conceptualize •Business Model •Business Case •Viability 3rd Validation 2nd Validation 1st Validation
- 6. 4 Lenses Methodology Internal External Orthodoxies Discontinuities Customer Abilities Insights
- 7. Step 2: Defining Ideas & Opportunities
- 8. Step 2: Defining Ideas & Opportunities Externals Externals Externals Externals CHALLENGES IMPLEMENT Filtro nº4 PROTOTYPE LAUNCH Inputs Filter 1 Filter 3 Filter 2 IDEAS PROJECTS VALIDATE Conceptualize •Business Model •Business Case •Viability 3rd Validation 2nd Validation 1st Validation
- 9. From Ideas to Opportunities Clustering Opportunities Challenge 2 Challenge 1 Challenge 3 Opportunity 6 Opportunity 1 Opportunity 7 Opportunity 2 Opportunity 3 Opportunity 8 Challenge 4 Challenge 5 Opportunity 4 Opportunity 5 Opportunity 9 22 Challenge 6
- 10. Step 3: Innovation Projects
- 11. Step 3: Innovation Projects Externals Externals Externals Externals Done! CHALLENGES IMPLEMENT Filtro nº4 PROTOTYPE LAUNCH Inputs Filter 1 Filter 3 Filter 2 IDEAS PROJECTS VALIDATE Conceptualize •Business Model •Business Case •Viability 3rd Validation 2nd Validation 1st Validation
- 12. Define the Innovation Team Manager + Project Leaders
- 13. Conceptualize the Project/s Business Model of the Project Source: Alexander Osterwalder (http://alexosterwalder.com/)
- 14. Market disruptions Macroeconomics Geopolitics Trends …/… …/… Tech change Natural disasters Legal context Environment
- 15. Key partners Key Activities Value Proposition Customer Customers Relationship Key Resources Channels Costs Revenue
- 16. Business Case Consider Real Options (Milestones)!!!!
- 18. Step 3: Innovation Projects Externals Externals Externals Externals Done! Done! CHALLENGES IMPLEMENT Filtro nº4 PROTOTYPE LAUNCH Inputs Filter 1 Filter 3 Filter 2 IDEAS PROJECTS VALIDATE Conceptualize •Business Model •Business Case •Viability 3rd Validation 2nd Validation 1st Validation
- 19. Prototyping For products Design Co-Creation Thinking Externals Rapid Prototyping Clients bicycledesign.net
- 20. Prototyping For services Experience Map Client Actions Interaction Line Visible Actions of the Company – Contact points Visibility Line Non Visible Actions of the Company Solution Value Propositions for the Client Purchase Use Renovation Replacement Development •… •… • …. •… •… • …. •… •… •…
- 21. Proof of Concept Clients Rapid Co-Create Prototyping Partners Proof – Error – Proof – Error – Proof – Error The best way to detect fastly a ‘false positive’
- 22. Step 4: Launch to Market
- 23. Step 4: Launch Externals Externals Externals Externals Done! Done! CHALLENGES Done! IMPLEMENT Filtro nº4 PROTOTYPE LAUNCH Inputs Filter 1 Filter 3 Filter 2 IDEAS PROJECTS VALIDATE Conceptualize •Business Model •Business Case •Viability 3rd Validation 2nd Validation 1st Validation
- 24. The ROI of Innovation
- 25. The ROI of Innovation Check-List: •Total of initial ideas: • % at each filtercada gate • Promoted ideas vs. Natural ideas • Idees x department •Time: • Idea development • Time to merket • Time of each decision • Output •Results: • % sellings from new products/services • % profits from new products/services • Number of new products launched x year
- 26. Thanks!! Dr Marc Ramis Castelltort CEO Contact: mramis@tbinnovation.com Fundación Ciudad Politécnica de la Innovación Universidad Politécnica de Valencia Edif. 8G, acc. A, 3ª planta 46022 Valencia (Spain) Roc Fages Ramió Senior Consultan Contact: rfages@ltcproject.com c/ Aribau 198, Pta Baixa 08036-Barcelona