Diapositivas presentadas por Verónica Meyer | CEO de Opentech S.A., en el eCommerce Day Asunción 2014 en la plenaria "KEYNOTE ECOMMERCE II: EMPRENDEDORISMO & ECOMMERCE ".

1. m-commerce
Un acercamiento a la experiencia

2. m-commerce
e-commerce
y los
dispositivos
móviles

3. 3
Base: Total Primary/Secondary Device Shop/Buy Occasions - PC/Laptop (323); Smartphone (152). Q. Were you... Note: Out-of-Home represents net of the following: on-the go,
in-store, at work and somewhere else. 39
59%In-home
41%Out of home
Smartphones allow us to shop
at home or on-the-go
Of all the shopping
events we observed
84%In-home
16%Out of home
Smartphone PC/Laptop
Experiencia a la hora de comprar online

4. 4
Experiencia a la hora de comprar online
Continue on
a PC/Laptop
61%
Continue on
a Tablet
4%
Consumers take a multi-device path to purchase
19%
Start on a
Smartphone65%

5. 5
Búsqueda VS Compra

6. 6
Personalización
Executive summary
4TV no longer commands
our full attention as it
3There are two main
modes of multi-screening:
Sequential screening
where we move between devices.
1We are a nation of
multi-screeners. Most
of consumers’ media time
today is spent in front
of a screen – computer,
smartphone, tablet and TV
2The device we choose to use is
often driven by our context:
where we are, what we want to
accomplish and the amount of
time needed
Ex
3There are two main
modes of multi-screening
Sequential screening
where we move between
Simultaneous screening
where we use multiple
devices at the same time
1We are a nation of
multi-screeners. Most
of consumers’ media time
today is spent in front
of a screen – computer,
smartphone, tablet and T
Exe
3There are two main
modes of multi-screening:
Sequential screening
where we move between dev
Simultaneous screening
where we use multiple
devices at the same time
1We are a nation of
multi-screeners. Most
of consumers’ media time
today is spent in front
of a screen – computer,
smartphone, tablet and TV
Execu
5Portable screens allow us
to move easily from one
device to another to achieve
a task. Search is the most comm
bridge between devices
in this sequential usage
7Smartphones are the
backbone of our daily media
interactions. They have the
highest number of user
interactions per day and serv
as the most common starting
point for activities across
multiple screens
Exec
5Portable screens allow us
to move easily from one
device to another to achieve
a task. Search is the most com
bridge between devices
in this sequential usage
7Smartphones are the
backbone of our daily med
interactions. They have the
highest number of user
interactions per day and s
as the most common start
point for activities across
multiple screens
Executive summary
6The majority of the times
that we use devices
simultaneously, our
attention is split betwee
distinct activities on
each device
5Portable screens allow us
to move easily from one
device to another to achieve
a task. Search is the most common
bridge between devices
in this sequential usage
7Smartphones are the
backbone of our daily media
interactions. They have the
highest number of user
interactions per day and serve
as the most common starting
point for activities across
multiple screens
8Multiple screens make us feel
act spontaneously and get a sense
accomplishment – this results in a
of “found time”
7Smartphones are the
backbone of our daily media
interactions. They have the
highest number of user
interactions per day and serve
as the most common starting
point for activities across
multiple screens
8Multiple screens make us
act spontaneously and ge
accomplishment – this re
of “found time”
Exe
5Portable screens allow us
to move easily from one
device to another to achieve
a task. Search is the most co
bridge between devices
in this sequential usage
7Smartphones are the
backbone of our daily m
interactions. They have t
highest number of user
interactions per day and
as the most common sta
point for activities across
multiple screens

7. 7
CASO DE ESTUDIO
DIGITAL EXPERIENCE

8. 8
Los clientes esperan vivir una experiencia digital a su medida,
simple y con alto valor
La App puede volverse hoy el primer canal de relacionamiento
con la marca.
Quiero una experiencia, no solo un producto.
Quiero estar involucrada, compartir mi experiencia en tiempo
real con mis amigos y recibir su feedback.
Quiero estar conectada e interactuar con otras personas y
con la marca utilizando todos mis dispositivos
Quiero visitar un Local digital y descubrir los productos
como si estuviera físicamente allí utilizando mi PC o tablet o
smartphone?

9. 9
Puedo encontrar el negocio más cercano, saber cuando
esta abierto, cómo llegar, que métodos de pagos tengo.
Quiero recibir beneficios personalizados.
Espero que la marca me haga vivir una experiencia digital
de calidad y a medida para mí, que tenga en cuenta lo
que a mi me interesa, mis gustos, mis pasiones, etc.
Que pueda hacer todas estas cosas en modo fácil,
sincronizando mi experiencia digital en todos mis
dispositivos

10. 10
Videos de casos de
éxito m-commerce

11. 11
http://vimeo.com/75574150
La Scatola Dei Giocattoli App

12. 12
http://vimeo.com/80470548
Zegna InStore

13. 13
Muchas gracias!
Veronica Meyer
!
Opentech S.A. -Neosperience
vmeyer@opentech.com.py