How Nonprofits Can Effectively Use Social Media
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Get an overview of social media marketing and three popular tactics: Twitter, YouTube and Facebook. Learn how some nonprofit organizations have used these tools successfully with limited resources. Get practical advice on how to leverage existing content and the importance of an overall social media strategy.
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How Nonprofits Can Effectively Use Social Media
- 5. How Is Your Audience Using SM? Source: http://Forrester.com/Groundswell 24% 37% 21% 51% 73% 18% North American Technographics Interactive Marketing Online Survey Q2 2009 Forrester Social Technographics Ladder
- 8. Add Value
- 12. Twitter
- 14. What’s Twitter?
- 17. Organization
- 18. Organization
- 28. Northern Home For Children
- 29. 100 Uniforms in 100 Hours
- 30. 100 Uniforms in 100 Hours
- 31. YouTube
- 39. Facebook
- 48. Google Sidewiki
- 50. Google Sidewiki
- 51. Resources
Notes de l'éditeur
- Pew Internet & American Life Project is a nonpartisan, nonprofit "fact tank" that provides information on the issues and trends shaping America. They are a wonderful resource for data and statistics and recommend checking out their website. If you look at this table, it makes sense that age is the biggest predictor of social media use. I highlighted in red some of the social media activities.
- Forrester has a great tool on their site that allows you to put in demographic information on your target audience and it gives you the percentages in each of these categories. Once you identify how your audience is using social media tools it can help you figure out the best approach.
- You can think of it as an instant message that goes out to lots of people. It can be mundane but it can also be a powerful tool to share information and build relationships.
- Joined in June 2007 and first used for California Wildfires in October 2007, lets them push important info out to people in the immediate aftermath of a disaster such as shelters, evacuation info and distribution sites. Most popular and most retweeted features of @RedCross has been preparedness tips.
- Safe and Well account allows people to check in via web or cell phone. A very valuable service that is in keeping with the mission of the Red Cross.
- Legal Aide Society
- Great way to leverage existing videos, take full advantage of them & ensure they are seen by as many people as possible
- Alex’s Lemonade Stand, started this channel in October 2007 and their video describing the organization has received 40,329 views. The channel has 28 videos and 349 subscribers.
- Great way to promote website content, drive to your site. Email is still a HUGE way people like to be communicated with
- Started fall 2008, their goal was to connect with existing supports and gain new supporters. They measure the fans and followers and the number who come to the website, sign up for events. Learned that the more you give to people and recognize them for their efforts the more people want to stay with you and give to you. Trying to give back to our followers, honoring and thanking people.
- They have 34K fans and you can see by the activity that they have an engaged fan base. They post 1-2 a day (as opposed to Twitter which is much more frequent) and they typically post 1 photo which people then comment on and give a thumbs up to. Objective of their latest campaign is to increase national awareness: so they are having a contest asking people to send in photos wearing Alex’s Lemonade gear, target is to get people from all 50 states, will put together a video of the photos and thank people