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E5 Marketing
1.
OutsourceWhy e5 Marketing?
Sandra M. Eisenberg, E5 Marketing
2.
Product Marketing Approaches
Sandra M. Eisenberg, E5 Marketing © 2008
3.
What does pragmatic
mean? “The least common thing is common sense ” Sandra M. Eisenberg, E5 Marketing © 2008
4.
The Pragmatic Framework
Chart copyright of Pragmatic Marketing Sandra M. Eisenberg, E5 Marketing © 2008
5.
Identifying the problem
The unstated problem is the elephant in the living room. Sandra M. Eisenberg, E5 Marketing © 2008
6.
Example: Linksys
Tune in to customer needs Not what you THINK they need Linksys made great wired networking products Feature enhancements would have been faster wired products Linksys developed wireless solutions Sandra M. Eisenberg, E5 Marketing © 2008
7.
8.
Banks need to
deal with massive regulations while still being responsive to customer needs
9.
LISTEN
10.
LISTEN
11.
LISTENSandra M. Eisenberg,
E5 Marketing © 2008
12.
Identifying the Market
Sandra M. Eisenberg, E5 Marketing © 2008
13.
Sandra M. Eisenberg,
E5 Marketing © 2008
14.
Market Analysis Sandra
M. Eisenberg, E5 Marketing © 2008
15.
Quantitative Analysis Sandra
M. Eisenberg, E5 Marketing © 2008
16.
Product Strategy Sandra
M. Eisenberg, E5 Marketing © 2008
17.
Product Planning Sandra
M. Eisenberg, E5 Marketing © 2008
18.
Program Strategy Sandra
M. Eisenberg, E5 Marketing © 2008
19.
Sales Readiness Sandra
M. Eisenberg, E5 Marketing © 2008
20.
Channel Support Sandra
M. Eisenberg, E5 Marketing © 2008
21.
Your Outsourced Solution
E5 Marketing has unparalleled expertise to outsource your product management and product marketing needs. Using the Pragmatic Marketing model we can provide you with every aspect of marketing – or support your existing team as you migrate to the customer focused new age marketing model. We are guided by: eFFICIENCY eXPERIENCE eNTERPRISING ATTITUDE eNERGY, AIMING FOR eVENTS THAT MAXIMIZE ROI eNTHUSIASM, AND AWARENESS THAT ALL WE DO HAS AN IMPACT ON YOUR e-PRESENCE Sandra M. Eisenberg, E5 Marketing © 2008
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