1. ADVERTISING IN
SOCIETY
By Emily Jacobs

2. MICHAEL KORS

3. WHAT IS DESIGNER?
WHAT DOES IT MEAN TO THE
ADVE RTISE RS OF MICHAE L KORS?
 The ad for the brand is portraying that if you have designer clothing, your life is
perfect.
 The brand in this ad is condoning the fact that a person may have a double life
but it is fine as long as that person is wearing Michael Kors
 They want the consumers to believe that if they are wearing the brand of
clothing they will be “sexy” and that is all that should matter to the consumer
 They want the consumer to believe that if they wear the brand, that they will
become part of the elite, part of the “high life”

4. NEGITIVE AFFECTS
 The advertisers are negatively affecting the images of the everyday
woman.
 Real women do not look like the models in the commercial, nor do
they need to.
 The ad uses sex to sell the brand
 The brand is trying to sell the “high life” by showing the bag with
a girl coming out of a helicopter.

5. H OW T H E P RO D U C T I S B E I N G
SOLD BY SEX
 The female model getting off the helicopter is the deffinition of todays model,
skinny, beautiful, and tall.
 The model is blond, skinny, and flawless, which is unrealistic. She is wearing
cherry red lipstick, and a long gold dress.
 Michael Kors, an openly homosexual man is being kissed by a woman, he is
promoting that heterosexual gestures.
 The model leaves with a young model wearing a jumpsuit that is very revealing
 The perfume bottles that the consumer sees at the end of the commercial are
phallic, or shaped like a penis.