This document discusses innovations in newspapers and how to avoid killing a newspaper. It provides tips on how to reinvent newspapers for the digital age, including having wild ideas and prototyping the future. Some suggestions are to make newspapers more graphic-oriented, pocket-sized, short yet deep, colorful, easy to read, sharp and punchy. The format of the future is said to be 30/30 through heavy editing to make newspapers younger, different and an advertiser's dream.