An overview of financial statements, how they are compiled, and how projections are prepared.

1. Creating/Understanding Financial Statements Elia Freedman http://mobilesuccess.infinitysw.com

4. Income Statement Sample Period From XXX to YYY ($ in thousands) $1,500 Research and Development $600 General and Administrative $1,900 Sales and Marketing Operating Expenses $480 Net Income $320 Other Expense $10 Other Income $800 EBITDA $4,000 Total Operating Expenses $4,800 Gross Margin $200 Cost of Goods Sold $5,000 Net Revenue

10. Balance Sheet Sample $6,550 Total Liabilities + Owner’s Equity As Of XXX ($ in thousands) $6,550 Total Assets $50 Long-Term Assets $250 Inventory $3,300 Owner’s Equity $1,750 Long-Term Debt $1,500 Payables Liabilities + Owner’s Equity $1,250 Receivables $5,000 Cash Assets

15. Cash Flow Sample Operations ($1,200) Inventory ($50) Depreciation ($2,300) Payables $5,000 Ending Cash Period From XXX to YYY ($ in thousands) $300 Cash from Operations ($1,750) Long-Term Debt $0 Cash from Investing $200 Cash from Financing $800 Receivables $4,800 Net Income $4,500 Beginning Cash

19. Tying It All Together Income Statement Net Income Cash Flows Beg Cash Net Income Operations End Cash Balance Sheet Cash Assets Liabilities Owner’s Equity

20. Building the Projections

21. Assumptions $100 $500 $100 $40 $2,000 $.30 Dollars … Employee Taxes , % gross pay Entertainment , per employee/month Travel , per employee/month Telephones , per employees/month Web site , per month x customers Rents , per month x employees Support personnel , 1 per Credit card fees 2.5% 10,000 11% 11 7,500 % Units

22. Payroll Q1…Q20 Mnth 1 M2… Total Headcount Total Net Payroll Taxes and Benefits Total Gross Payroll General & Administrative Research & Development Director, Marcom VP Sales and Marketing Sales and Marketing Y1…Y5 M60

23. Non-Payroll Expenses Q1…Q20 Mnth 1 M2… Total Web Site Telephone General & Administrative Research & Development Professional Fees Travel Advertising Sales and Marketing Y1…Y5 M60

25. Financials Q1…Q20 Mnth 1 M2… Balance Sheet Cash Flow Statement Income Statement Y1…Y5 M60