These are the three responses received from contractors to design interpretive kiosk panels that the Byway plans to design, fabricate and install in 2014.

1. Mohawk Towpath Scenic Byway Coalition, Inc.
Eric Hamilton, Executive Director
POBox 90
Clifton Park, N Y 12065-0090
Creatacor, Inc. is interested in being considered as the graphic design and layout
contractor to design panels for the six (6) Mohawk Towpath Scenic Byway kiosks.
At Creatacor, Inc., we take pride in the work we do for you. From our initial conversation,
to the final product, you will experience our team's commitment to customer service and
their attention to detail. We will work with you to meet your needs, budget, and schedule.
Our graphics team specializes in creative, cutting-edge graphic designs that have won
many industry awards. Each graphic is created with unwavering focus on your brand,
your message, and organization image. Our Design Department has the latest, top of
the line Apple systems on which they use software packages such as VectorWorks,
Adobe Photoshop, Illustrator, InDesign, and Quark to create graphic layouts. The team
for this project has over 20 years of combined experience in creating and managing
graphic design and production.
We understand the challenges facing the Mohawk Towpath Scenic Byway Coalition in
matching the style of existing graphics, without sacrificing the design of new graphics. In
our experience with the Sterling Forest State Park, we were tasked with using original
materials and restoring historic images to a quality suitable for large graphic panels. For
the Helping Hands project we needed to be certain that our design and production
materials would withstand the natural outdoor environment. The staff and children at
Helping Hands loved the final result. In the attached images, you can see examples of
our graphic design team's work on these projects.
Additionally, Creatacor specializes in turnkey projects. At our 90,000 SF facility, our 50+
employees handle everything from graphic design to graphic production, fabrication to
installation, and project coordination to budget oversight. We look forward to the
opportunity to bid on the production and installation portion of this project as well, and
we invite you to see our facility and its capabilities.
Personnel responsible for this project are:
Kim Latham: Senior Account Manager (Project Leader)
Megan Langer: Account Manager
Moira Driscoll: Graphic Designer

2. Sterling Forest State Park, Tuxedo, NY
Creatacor supplied informative graphics for the visitor's center interior space.
The Park's Major Habitats
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Helping Hands School, Clifton Park, NY
Helping Hands School, a preschool and early education facility, was in need of a fence
to surround a pond on their property. Creatacor aided them in supplying funding for the
fence as well as creating and fabricating decorative, polyethylene characters depicting
pond life. Characters were fabricated and installed in a manner to withstand variable
outdoor conditions. Installed in 2007 the characters were well received and are still in
use 00 site.

3. BUDGET
DECEMBER 4,2013
Customer:
Mohawk Towpath Scenic Byway Coalition, Inc.
Contact:
Eric Hamilton
Project:
Kiosk Graphic Design
By:
Langer
Job #:
1140224
Est#:
22084
$539.00
Per Kiosk Panel:
- Price per panel includes the following:
- First draft design with 11x17" print
- Second draft design with 11x17" print
- Final design with 11x17" print
- Project management and graphic design
Estimate includes 5hours of graphic design time per panel Once 80% of time is
utilize~ Creatacor will notify client After all allotted time is utllize~ client wIll be bIlled at
$80/hour for graphic design.
•
Total:
$539.00
Estimate does not include sales tax.
Applicable taxes will be charged upon invoicing.
10 ENTERPRISE
AVENUE
• CLIFTON PARK, NY • 12065·
518.664.8750
• FAX: 518.664.8667
• WWW.CREATACOR.COM

4. II.
MOSSEY CREATIVE
Tuesday, November 26,2013
Eric Hamilton
Mohawk Towpath Scenic Byway Coalition, Inc.
P.O. Box 90
Clifton Park, NY 12065
Dear Eric,
Mossey Creative
Creative Communication
43 Olde Coach Road
Scotia, NY 12302
518.368.7960
larry@mosseycreative.com
Thanks for your interest in Mossey Creative. I've reviewed the sample kiosk signage you
provided, as well as other images I already have access to, relevant to the RFP for new
kiosk signage design, and present the following proposal.
Please don't hesitate to contact me with any questions or to discuss my comments in
greater detail. Some of my thoughts go beyond the project at hand and I hope to have the
opportunity to discuss the larger scope of Byway kiosk visibility prior to the coalition's
decision.
As always, I'm just a phone call away. Thanks again for including me in your RFP.
Sincerely yours,
Larry Mossey
attached:
proposal
signage examples

5. II.
MOSSEY CREATIVE
Mohawk Towpath Scenic Byway
kiosk design proposal
Prepared for: Eric Hamilton
Prepared by: Larry Mossey
Tuesday, November 26, 2013
Status: Response to RFP
Mossey Creative
43 OIde Coach Road
Scotia, NY 12302
T 518.368.7960
larrv@mosseycreative.com

6. II.
MOSSEY CREATIVE
Assignment
Design of signage for six interpretive kiosks at key locations along the Mohawk Towpath Scenic Byway.
Item
Templated
Explanation
design
It's understood that the new designs need to use graphic elements and colors compatible
with existing signage to ensure a consistent presentation. That said, I believe that the
signage can begin to evolve in a dynamic direction to be more eye-catching, emotional
and enticing to viewers.
Brand considerations
The Byway is steeped in legend. I spent some time exploring other examples of kiosk
signage for byways, nature areas and historic trails and discovered some examples of
what I'd like to achieve with this assignment. Although the new signage will remain compatible with existing kiosks, it should exhibit more color, better visuals and engaging text
to provoke the viewer.
Visual treatment
My initial thoughts are to develop some sort of key, anchor image or set of images for
each kiosk. This might be an illustrative map of the Byway section, other illustration, or a
dynamic presentation of photographic images. Rather than a collection of photos and
text in blocks, the design should capture the viewer from a distance and draw the eye
through an orderly hierarchy of sign elements.
Repurposing
The visual elements developed for these signs can provide a direction and upgraded
template for future kiosk redesigns.
Examples
Review the Tensaw, Teton, Payette, Chinook and Route 66 examples I've attached to the
proposal and I think you can see the direction I'm recommending. Mohawk Byway
signage may not exactly match any of these designs, but notice how each of them capture the eye and keep you reading.
Mossey Creative
43 Olde Coach Road
Scotia, NY 12302
T 518.368.7960
larrv@mosseycreative.com

7. II.
MOSSEY CREATIVE
Budget
Creative services
Budget
Research, art direction, project management, writing, consultation.
2,250.
Design and illustration
Budget
Graphic design, illustration, photography manipulation, pre-press, final files.
$1,350.
Total
Budget
Proposal total
$3,600.
Mossey Creative
43 Olde Coach Road
Scotia, NY 12302
T 518.368.7960
larrv@mosseycreativ~

8. II.
MOSSEY CREATIVE
Mossey Creative
Since 1992 Mossey Creative and its corporate parent, The Mossey Group, have provided strategy, creative branding and
campaign management to clients in categories including retail and consumer brands, education and non-profits, gaming
and racing, banking and media companies. We are recognized as a thought leader in both creative brand development
and integrated traditional and new media communications.
Recent projects include video marketing for The College of Saint Rose, a statewide OASAS campaign for problem gambling, web content development for SEFCU, a major New York State credit union, national television branding for
Stickley-Audi, a premium furniture manufacturer and retailer, national media creatives for Mexico's Casino Life gaming
casino chain, and creative services for local accounts including WRGB, Proctors Theatre, The Mohawk Byway, The
Stockade Association, Bethesda House and Schenectady County's Bicentennial.
Please don't hesitate to contact us with questions.
Mossey Creative
43 Olde Coach Road
Scotia, NY 12302
T 518.368.7960
larrv@mosseycreative.com

9. David Meyersburg
1758 Chimney Court
Sarasota, Florida 34235
November II, 2013
Mr. Eric Hamilton, Executive Director
Mohawk Towpath Scenic Byway Coalition, Incorporated
Post Office Box 90
Clifton Park, New York 12065-0090
Dear Mr. Hamilton,
I am very pleased to have received your RFPfor the continuing work on the interpretive kiosk
program.
Despite my out-of-state address, I am thoroughly familiar with the Byway,having resided in the
town of Clifton Park for more than 25 years. I have covered the ground you reference both on
foot and by bicycle over the years, and found the first group of kiosks to be both informative,
attractive (that is to say, capable of attracting one's attention), and interesting. The texts are well
written and graphic selections are excellent. I think the designs are brilliant, but I may be a bit
prejudiced, as I was the designer on that project.
In my 25 years with the New York State Office of Parks, Recreation and Historic Preservation as
the Chief of Historic Sites Exhibits, I was responsible for the development and fabrication of
thirty major exhibits and dozens of smaller shows, including wayside signage projects. These
exhibits were installed at various state-owned properties across the width and breadth of New
York, and the reaction to them by Park Commissioners, staff, guests, visitors and patrons alike,
was always very positive.
While I had a staff working with me at NYSParks, I worked alone on the first Mohawk Towpath
Scenic Bywaykiosk panels, and intend to do so again should I be selected to design the next
group of kiosk panels. I am fully retired and have time aplenty to invest in this project.
I find the bill of deliver ables, the work schedule and the delivery date for the final product
acceptable. My price for each kiosk panel is $265.
I am very interested in working with your teams, and look forward to hearing that you have
accepted my proposal.
Be well!
Sincerely,