SlideShare une entreprise Scribd logo
1  sur  20
Télécharger pour lire hors ligne
• Established in 1868
   -   part of MacDermid Inc. since 2005

• Producer of coated films and chemicals
• Proprietary technology for specific applications
• Sales $100m across 85 countries

• 340 employees globally
• World leader in tightly defined global niches
   -   printing, electronics, diagnostics, telecom, display,
       automotive & appliance markets

• Expert evangeliser for screen printing and FIM
• Aggressive NPD Processes
   -   10% workforce is R&D/Tech Support
MacDermid’s Industrial and Autotype divisions fuse ideas to develop
the latest coatings and films for styling and design applications…



 • FIM Films in Piano Black,
 Colours and Textures

 • Metallic finishes in Chrome,
 Satin and Lacquers




                                  for illustration only
PC
              Graphic                Autoflex™   Aquatex
               films                    XF
Formability




                                           Autoflex™
                               Selective
                               texture
                                            HF PE

                               Hard
                               coat

                               Base              Autoflex™
                               Film                 AF
                               Ink



              Chemical & Abrasion Resistance
•   Early adoptions from Ford/Visteon in mid and late 1990s
    -   HVAC bezels
    -   some very large (Taurus “Football”)

•   Driven by pioneering processors:
    -   McGavigans in UK
    -   Serigraph, Northern Engraving,
        Kaumagraph/ADS in US
    -   Films were usually Bayfol from BMS
         • Textured film (gave good registration)
         • PC blend with polyester improved chemical resistance
    -   BUT limitations restricted growth
         • tendency to become very blue on forming
         • gloss surfaces became badly scratched
•   Early use in button caps 2000/2001
    -   Lancia Delta
    -   BackStickers - now Schuster
    -   Autotype AutoForm film
    -   Very limited formability but early example of piano black by FIM



•   Mercedes S Class 2005
    -   Breakthrough adoption
    -   Foliotec/KH
    -   Autoflex® XtraForm™ fully formable hardcoated film
    -   First major piano black FIM application
• Adoptions from
   –   Ford
   –   Fiat
   –   VAG
   –   GM

• XtraForm™ the material of choice
   –   Integration of lenses
   –   Complex backlighting
   –   Secret ‘til lit
   –   Integrated switches
   –   Blacker black available

• Mainstream technology
•   OEM’s now have confidence in the process
•   Competent proven supplier base is ever-growing
•   Yields and part sizes increasing


However:
•   Black panel is not enough
•   Designers grow tired of the same discussion
•   What more can the technology offer?
• Economic combination of texture with gloss
  - Integration of display lenses with texture bezel
  - Texture feature lines
  - Textile effects
• Screen printing enabling technology:
  - Eco friendly Aquatex®
     • New easy print option now sampling
     • Specifically designed to work with XtraForm™

• Microreplication enabling technology:
  - New textured hardcoats
     • Autotex® S
  • Low haze AG for display integration
     • Excellent clarity with reflection suppression
•   PC film is a mainstay for FIM today
    - Great film, but with limitations
    - Flex life


•   Not possible to incorporate long life flex switches
    - Chemical resistance
        • Without hardcoat cannot pass automotive standards
        • Only post cure hardcoats deliver barrier properties
            • Require specialist handling


•   What alternatives are available?
•   OPET
    -   Very strong
    -   Good indentation hardness
    -   Good clarity
    -   Excellent flex life
    -   Surprisingly formable…


•   Enables
    -   switch integration
    -   formable pre-cured hardcoat




               HiForm PE - Formable hardcoated OPET
PMMA

  Very hard at 20°C

  • Good indentation hardness
       −Can be brittle to cut
  • Very soft at 100°C
       − Very easy to form
  • Excellent clarity
  • Low birefringence
     − for displays
•    Toray Picasus

    - Non metallic lustre film
    - Compatible with XtraForm™ coating
    - Potential for development
       • Badges
       • Chrome replacement
•   MDA have advanced nano-replication capability

    –   Scalable to huge volume
    –   Motheye AR structures
    –   High cost of origination limiting
    –   New low cost methods in development
    –   Capable of FIM integration
    –   Displays
• Capacitive switches
   – Advanced development (Schuster)

• Antenna integration
   – Bluetooth
   – WiFi
   – Already implemented by FIM in mobile phones
   – Printed tracks or selective plating
       • MacDermid Electronic Solutions

• Inductive charging
   – No adoption yet (as far as we know)
   – Phone/SatNav charging with no cables?
   – Magnetic location?

• MDA working on transparent conductive films
• No working soft touch films for interior… Yet

• Chemical resistance barrier of these coatings is poor

• Soft touch on OPET could be the answer

• MDA have a film now at commercial launch
    – Need to work on ink compatibility to fully meet automotive thermal soak
•   XtraForm™ already very durable to UV
    -   Capable of further development

•   Exterior grade
    – B and C pillars
    – Door kick strips
         • backlighting
    – Badges
         • backlighting!
•   Designers need to be inspired by the possibilities

•   Imagine new application areas:
    – Door spears
        • Almost no penetration by FIM today
        • But what if we can integrate functionality?
            – Mood lighting
            – Switching
                » locks, windows, audio controls, interior lights
                » proximity sensors
            – Radio antennae

•   15 years ago the FIM light bulb turned on for me
    – Let’s make the same thing happen for designers!
Reproduction of any material whether by photocopying or storing in any medium
 by electronic means or otherwise is prohibited without prior written consent of
                           MacDermid Autotype Ltd

             © 2011 MacDermid Autotype Ltd. All rights reserved

Contenu connexe

Similaire à Beyond Piano Black - Decorative Automotive Plastics

Elasto proxy - Custom made solutions for your sealing needs
Elasto proxy - Custom made solutions for your sealing needsElasto proxy - Custom made solutions for your sealing needs
Elasto proxy - Custom made solutions for your sealing needsRoberto Naccarato
 
Dixie Plywood Miami Product Offering
Dixie Plywood Miami Product OfferingDixie Plywood Miami Product Offering
Dixie Plywood Miami Product OfferingRafael A. Caprile
 
Inspiration fra bilindustrien v. Johan Svenmo, Albis
Inspiration fra bilindustrien v. Johan Svenmo, AlbisInspiration fra bilindustrien v. Johan Svenmo, Albis
Inspiration fra bilindustrien v. Johan Svenmo, AlbisPlastindustrien
 
Customized Interconnect Solutions from Advanced Interconnections Corp., featu...
Customized Interconnect Solutions from Advanced Interconnections Corp., featu...Customized Interconnect Solutions from Advanced Interconnections Corp., featu...
Customized Interconnect Solutions from Advanced Interconnections Corp., featu...Advanced Interconnections Corp.
 
The new Kalzip® FC Fassade
The new Kalzip® FC FassadeThe new Kalzip® FC Fassade
The new Kalzip® FC Fassadeharocoolen
 
Conform for residential
Conform for residentialConform for residential
Conform for residentialnuform
 
Stratasys Customer Story - Champion Motor Sports
Stratasys Customer Story - Champion Motor SportsStratasys Customer Story - Champion Motor Sports
Stratasys Customer Story - Champion Motor SportsSUE BROWN
 
Nanofone Microphone Company
Nanofone Microphone CompanyNanofone Microphone Company
Nanofone Microphone CompanyNanofone
 
Tex cone lecture 5 cust relationships
Tex cone lecture 5 cust relationshipsTex cone lecture 5 cust relationships
Tex cone lecture 5 cust relationshipsStanford University
 
Prototyping methodology for automotive product development
Prototyping methodology for automotive product development Prototyping methodology for automotive product development
Prototyping methodology for automotive product development GokulMurugesan7
 
Corporate Portfolio
Corporate PortfolioCorporate Portfolio
Corporate Portfoliomarvinhaduca
 
5G for onboard racing car video
5G for onboard racing car video5G for onboard racing car video
5G for onboard racing car videoKieran Kunhya
 
Arbaz samsung proter
Arbaz samsung proterArbaz samsung proter
Arbaz samsung proterArbaaz Kazi
 
Signal distribution in ds networks
Signal distribution in ds networksSignal distribution in ds networks
Signal distribution in ds networksElizabeta Petakovic
 
Corporate Presentation 2012 Compressed
Corporate Presentation 2012 CompressedCorporate Presentation 2012 Compressed
Corporate Presentation 2012 Compressedbrettmccoy
 

Similaire à Beyond Piano Black - Decorative Automotive Plastics (20)

Elasto proxy - Custom made solutions for your sealing needs
Elasto proxy - Custom made solutions for your sealing needsElasto proxy - Custom made solutions for your sealing needs
Elasto proxy - Custom made solutions for your sealing needs
 
Dixie Plywood Miami Product Offering
Dixie Plywood Miami Product OfferingDixie Plywood Miami Product Offering
Dixie Plywood Miami Product Offering
 
Inspiration fra bilindustrien v. Johan Svenmo, Albis
Inspiration fra bilindustrien v. Johan Svenmo, AlbisInspiration fra bilindustrien v. Johan Svenmo, Albis
Inspiration fra bilindustrien v. Johan Svenmo, Albis
 
Mipa news 2012_gb
Mipa news 2012_gbMipa news 2012_gb
Mipa news 2012_gb
 
Customized Interconnect Solutions from Advanced Interconnections Corp., featu...
Customized Interconnect Solutions from Advanced Interconnections Corp., featu...Customized Interconnect Solutions from Advanced Interconnections Corp., featu...
Customized Interconnect Solutions from Advanced Interconnections Corp., featu...
 
MoserBaer VIT Mar09.ppt
MoserBaer VIT Mar09.pptMoserBaer VIT Mar09.ppt
MoserBaer VIT Mar09.ppt
 
The new Kalzip® FC Fassade
The new Kalzip® FC FassadeThe new Kalzip® FC Fassade
The new Kalzip® FC Fassade
 
Xdcam(brch)
Xdcam(brch)Xdcam(brch)
Xdcam(brch)
 
Conform for residential
Conform for residentialConform for residential
Conform for residential
 
Stratasys Customer Story - Champion Motor Sports
Stratasys Customer Story - Champion Motor SportsStratasys Customer Story - Champion Motor Sports
Stratasys Customer Story - Champion Motor Sports
 
Nanofone Microphone Company
Nanofone Microphone CompanyNanofone Microphone Company
Nanofone Microphone Company
 
Tex cone lecture 5 cust relationships
Tex cone lecture 5 cust relationshipsTex cone lecture 5 cust relationships
Tex cone lecture 5 cust relationships
 
Smartfix Presentation
Smartfix PresentationSmartfix Presentation
Smartfix Presentation
 
Facade Systems Inc Lunch and Learn Fundermax
Facade Systems Inc Lunch and Learn FundermaxFacade Systems Inc Lunch and Learn Fundermax
Facade Systems Inc Lunch and Learn Fundermax
 
Prototyping methodology for automotive product development
Prototyping methodology for automotive product development Prototyping methodology for automotive product development
Prototyping methodology for automotive product development
 
Corporate Portfolio
Corporate PortfolioCorporate Portfolio
Corporate Portfolio
 
5G for onboard racing car video
5G for onboard racing car video5G for onboard racing car video
5G for onboard racing car video
 
Arbaz samsung proter
Arbaz samsung proterArbaz samsung proter
Arbaz samsung proter
 
Signal distribution in ds networks
Signal distribution in ds networksSignal distribution in ds networks
Signal distribution in ds networks
 
Corporate Presentation 2012 Compressed
Corporate Presentation 2012 CompressedCorporate Presentation 2012 Compressed
Corporate Presentation 2012 Compressed
 

Dernier

Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory:  summary 2024IoT Insurance Observatory:  summary 2024
IoT Insurance Observatory: summary 2024Matteo Carbone
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadAyesha Khan
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...ShrutiBose4
 

Dernier (20)

Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory:  summary 2024IoT Insurance Observatory:  summary 2024
IoT Insurance Observatory: summary 2024
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
 

Beyond Piano Black - Decorative Automotive Plastics

  • 1.
  • 2. • Established in 1868 - part of MacDermid Inc. since 2005 • Producer of coated films and chemicals • Proprietary technology for specific applications • Sales $100m across 85 countries • 340 employees globally • World leader in tightly defined global niches - printing, electronics, diagnostics, telecom, display, automotive & appliance markets • Expert evangeliser for screen printing and FIM • Aggressive NPD Processes - 10% workforce is R&D/Tech Support
  • 3. MacDermid’s Industrial and Autotype divisions fuse ideas to develop the latest coatings and films for styling and design applications… • FIM Films in Piano Black, Colours and Textures • Metallic finishes in Chrome, Satin and Lacquers for illustration only
  • 4. PC Graphic Autoflex™ Aquatex films XF Formability Autoflex™ Selective texture HF PE Hard coat Base Autoflex™ Film AF Ink Chemical & Abrasion Resistance
  • 5. Early adoptions from Ford/Visteon in mid and late 1990s - HVAC bezels - some very large (Taurus “Football”) • Driven by pioneering processors: - McGavigans in UK - Serigraph, Northern Engraving, Kaumagraph/ADS in US - Films were usually Bayfol from BMS • Textured film (gave good registration) • PC blend with polyester improved chemical resistance - BUT limitations restricted growth • tendency to become very blue on forming • gloss surfaces became badly scratched
  • 6. Early use in button caps 2000/2001 - Lancia Delta - BackStickers - now Schuster - Autotype AutoForm film - Very limited formability but early example of piano black by FIM • Mercedes S Class 2005 - Breakthrough adoption - Foliotec/KH - Autoflex® XtraForm™ fully formable hardcoated film - First major piano black FIM application
  • 7.
  • 8. • Adoptions from – Ford – Fiat – VAG – GM • XtraForm™ the material of choice – Integration of lenses – Complex backlighting – Secret ‘til lit – Integrated switches – Blacker black available • Mainstream technology
  • 9. OEM’s now have confidence in the process • Competent proven supplier base is ever-growing • Yields and part sizes increasing However: • Black panel is not enough • Designers grow tired of the same discussion • What more can the technology offer?
  • 10. • Economic combination of texture with gloss - Integration of display lenses with texture bezel - Texture feature lines - Textile effects • Screen printing enabling technology: - Eco friendly Aquatex® • New easy print option now sampling • Specifically designed to work with XtraForm™ • Microreplication enabling technology: - New textured hardcoats • Autotex® S • Low haze AG for display integration • Excellent clarity with reflection suppression
  • 11. PC film is a mainstay for FIM today - Great film, but with limitations - Flex life • Not possible to incorporate long life flex switches - Chemical resistance • Without hardcoat cannot pass automotive standards • Only post cure hardcoats deliver barrier properties • Require specialist handling • What alternatives are available?
  • 12. OPET - Very strong - Good indentation hardness - Good clarity - Excellent flex life - Surprisingly formable… • Enables - switch integration - formable pre-cured hardcoat HiForm PE - Formable hardcoated OPET
  • 13. PMMA Very hard at 20°C • Good indentation hardness −Can be brittle to cut • Very soft at 100°C − Very easy to form • Excellent clarity • Low birefringence − for displays
  • 14. Toray Picasus - Non metallic lustre film - Compatible with XtraForm™ coating - Potential for development • Badges • Chrome replacement
  • 15. MDA have advanced nano-replication capability – Scalable to huge volume – Motheye AR structures – High cost of origination limiting – New low cost methods in development – Capable of FIM integration – Displays
  • 16. • Capacitive switches – Advanced development (Schuster) • Antenna integration – Bluetooth – WiFi – Already implemented by FIM in mobile phones – Printed tracks or selective plating • MacDermid Electronic Solutions • Inductive charging – No adoption yet (as far as we know) – Phone/SatNav charging with no cables? – Magnetic location? • MDA working on transparent conductive films
  • 17. • No working soft touch films for interior… Yet • Chemical resistance barrier of these coatings is poor • Soft touch on OPET could be the answer • MDA have a film now at commercial launch – Need to work on ink compatibility to fully meet automotive thermal soak
  • 18. XtraForm™ already very durable to UV - Capable of further development • Exterior grade – B and C pillars – Door kick strips • backlighting – Badges • backlighting!
  • 19. Designers need to be inspired by the possibilities • Imagine new application areas: – Door spears • Almost no penetration by FIM today • But what if we can integrate functionality? – Mood lighting – Switching » locks, windows, audio controls, interior lights » proximity sensors – Radio antennae • 15 years ago the FIM light bulb turned on for me – Let’s make the same thing happen for designers!
  • 20. Reproduction of any material whether by photocopying or storing in any medium by electronic means or otherwise is prohibited without prior written consent of MacDermid Autotype Ltd © 2011 MacDermid Autotype Ltd. All rights reserved